Prowly
MAY 23, 2017
So you have this awesome, quality content and you firmly believe that your viewers would kill for it, but somehow the traffic landscape defined by hard data in your Google Analytics resembles a boring plateau rather than actual peaks announcing your successes. The post Content Is Still The King, But Distribution Is Your Precious Queen appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
MAY 23, 2017
Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. And, according to TrackMaven, you might want to publish your post at 3 p.m. EST for the highest number of social shares on average. (Although in our experience, mileage varies widely.).
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Flack's Revenge
MAY 23, 2017
Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede , not lead, and about the reverse triangle approach to news writing. We know what a byline is, and are constantly on the hunt for the people behind them, to pitch stories to. We also know that it is a noisy world, and there’s much competition for the headline.
Barokas
MAY 23, 2017
As we approach Barokas PR’s 19 th anniversary, our family has some exciting news to share with you. Over the past year, we’ve met a ton of incredible people and explored several burgeoning tech markets across the country. The most exciting takeaway is that tech is thriving everywhere. You can be a tech entrepreneur, on your own terms, and not have to move to Silicon Valley or seek out VC funding to build a business.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Stephen Waddington
MAY 23, 2017
The CIPR has shifted its position on AVE from education to legislation. It’s a bold move but it needs a rethink. PRWeek called me out this week for being critical of the CIPR’s new position on AVE. PRWeek needs to recognise the difference between plain speaking and a row but notwithstanding it’s an important issue and one that I’ve frequently spoken out on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Sword and the Script
MAY 23, 2017
It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. It’s a classic case of the whole being greater than the sum of the parts. Interestingly, the tools for managing and measuring PR and SEO. have remained, for the most part, fairly separate.
Mark My Words
MAY 23, 2017
The Times (Main), 23/05/2017, p.21, Jack Malvern. One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering.
HMA Public Relations
MAY 23, 2017
When should your brand be snarky on social media? [Click below for more]. The post Snarky Public Relations appeared first on HMA Public Relations.
Katie Paine's Measurement Blog
MAY 23, 2017
Last week AMEC announced an initiative to finally put the proverbial wooden stake into the use of (AVE) Ad Value Equivalents Richard Bagnall, Chairman of the International association for the measurement and evaluation of communication, made the commitment at AMEC’s Global Summit in Bangkok. To understand how much support there is for the initiative, Mark […].
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Mark My Words
MAY 23, 2017
The Times, 23.05.17. Read Here.
Cision
MAY 23, 2017
The idea of breaking out of your comfort zone and pushing yourself into the unfamiliar is one that we celebrate. When we strive for something new and different despite the risks, we are often rewarded—with success, an invaluable experience, or a discovery about ourselves. However, with the risk/reward balance uncertain, many PR and communications professionals are hesitant to try something new.
Deirdre Breakenridge
MAY 23, 2017
A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans
Beyond PR
MAY 23, 2017
The idea of breaking out of your comfort zone and pushing yourself into the unfamiliar is one that we celebrate. When we strive for something new and different despite the risks, we are often rewarded—with success, an invaluable experience, or a discovery about ourselves. However, with the risk/reward balance uncertain, many PR and communications professionals are hesitant to try something new.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR 20/20
MAY 23, 2017
We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. But what happens when you hit writer’s block, need to find the latest tech or are searching for best practices for campaign recommendations?
PRSay
MAY 23, 2017
With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. Editor Paula Froke announced the change at the recent American Copy Editors Society meeting in St. Petersburg, Fla. She said the new rule recognizes that “spoken language uses they as singular” and that the term can be applied when citing people who identify as gender neutral.
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