Mon.Jan 03, 2022

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Simplifying PR Efforts

Ronn Torossian

While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others. In the history of music, he’s one of the most successful producers, and his key to […]. The post Simplifying PR Efforts appeared first on.

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Top 10 predictions for the future of business intelligence

Agility PR Solutions

New research from the International Data Corporation (IDC) reveals a significant positive correlation between enterprise intelligence and better business outcomes. By investing in enterprise intelligence, organizations can achieve first-order benefits—improved decision-making, higher knowledge, and more efficiency—which in turn results in improved financial outcomes, employee outcomes, customer outcomes, and offering outcomes.

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The Best Media Monitoring Tools for PR Professionals in 2022

Prowly

The best media monitoring tools on the market are enticing and well worth the hype. What PR professional wouldn’t want to follow the pulse of their brand’s story? Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act […]. The post The Best Media Monitoring Tools for PR Professionals in 2022 appeared first on Prowly Magazine.

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Workforce Trends Our Workforce Technology Practice is Watching, Beyond the Great Resignation

Shift Communications

By Natalie Marinaro, VP, Technology. The pandemic brought tremendous change to the way we recruit, hire and work. In the last year, we have seen one of the largest labor market shifts in history. A record (net) ~6 million people left their jobs. Remote work environments were concretely established with 81% of Americans using videoconferencing technology.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#OpenToWork is Open for Debate: Good Idea or Bad?

Culpwrit

After speaking with University of Florida PR students recently, I received LinkedIn connection requests from several of them—primarily seniors who are anxiously focused on what they’ll be doing upon graduation. Many of their LinkedIn profile photos were framed with the #OpenToWork hashtag. While nobody debates the critical role LinkedIn plays in a job search,… Continue reading #OpenToWork is Open for Debate: Good Idea or Bad?

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Brand Messaging Made Simple

5W PR

Many business professionals these days still believe that they should use as many words as possible to convey a message. However, the truth is that excessive use of buzzwords or industry jargon tends to be counterproductive to a brand’s message. The more words that are added, the more complicated a brand’s message is going to become. That’s why companies should create concise and clear brand messages for audiences and media outlets.

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Quick Tips for Boosting SEO With a Strong Press Release

PR Fuel

Over 50% of all website traffic starts with an organic search. With search engine optimization (SEO), you can ensure your press releases reach prospective clients. Then, you can generate more brand awareness and site traffic than ever before. Otherwise, you might miss the chance to reach prospective customers online. How can boosting SEO rankings with a strong press release benefit your business?

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Going Slow in 2022

Inbound PR

With the New Year having just arrived, I have a confession to make. I'm a total speedoholic and a rushaholic. And I've become an even bigger speedoholic and rushaholic since having a baby and returning to full-time work. Reflecting on 2021, I realise that I have managed to achieve a lot - got back to work from maternity, managed to juggle having my daughter at home until she was 11 months before she started daycare, made new friends in the Netherlands, travelled 3 times during these COVID days (

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2022 PR Predictions

Landis PR

Photo courtesy of Unsplash. Note: PRGN originally posted this blog on its website. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former presidents sentenced for jail or banned from social media platforms; return of inflation; “red code” alert over climate change; pullout of Afghanistan; social platforms proliferate, replace executives or change their name; a disappoint

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.