Ronn Torossian

MARCH 9, 2018

Every PR message, from any industry can be improved. If you want people to think positively about your restaurant, then you need to give them a reason to hold onto a positive opinion about you. Of course, achieving this is something that requires extraordinary tenacity and skill. Not only do you need to choose the right message to convey to your target audience, but you also need to portray it to the world in a language that suits your customers.

Strategy 150

Strategy How To Course Blogging 150

Presspage

MARCH 9, 2018

Wood provides performance-driven solutions throughout the asset life cycle in the oil & gas, chemicals, environment and infrastructure, power & process, clean energy, mining, nuclear and general industrial sectors. Wood is a global leader in the delivery of project, engineering and technical services to energy and industrial markets. The company operates in more than 60 countries, employing around 55,000 people, with revenues of over $10 billion.

Chemicals 68

Chemicals Energy Engineering Industry 68

Axia PR

MARCH 9, 2018

Don’t let a lack of understanding cause you to miss out on the benefits of public relations for your company. Much of what people know about PR they base on misconceptions and the mistaken belief that PR is just a bunch of spin. When you separate myth from reality, you understand the actual value of PR and what it can do for your company. Myths can be persistent, persuasive and potent.

Company 67

Company Publicity Marketing 67

NewsWhip

MARCH 9, 2018

How can brands stand out on social? We take a look at all the steps to adopting a newsroom-like strategy that sets you apart. For brands, quality content and social distribution can be the key to making an impact with your audiences where they spend the most time online. But in a world of memes […]. The post 2018 Guide to building the ultimate PR Newsroom appeared first on NewsWhip.

Brand 60

Brand Branding Strategy Instagram 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

MARCH 9, 2018

Middle East Eye – 9th March 2018. Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with some estimating more than $1m has been spent. When asked for his best guess, British PR agent Mark Borkowski said: “A lot of money… an-eye watering amount of money.

Advertising 60

Advertising Advertising Corporate Course 60

Mark My Words

MARCH 9, 2018

News Week – 9th March 2018. Mark Borkowski, a media analyst and PR strategist, tells Newsweek that the Obamas’ deal could eclipse both of those. He says Netflix may offer the former first couple $500 million. “Competition between streamers is so intense. We see money being flown at [creators],” says Borkowski. “It depends what it is, what that program is, what it becomes…is it [related] to a foundation or charity work?

Media 60

Media 60

HMA Public Relations

MARCH 9, 2018

Alison came across a story in the New York Post about “the side hustle." Of course, it focused on how more than 50% of Millennials are the ones doing the side hustling. But here is the thing: every member of our office, which includes a borderline Baby Boomer, a Gen Xer and two Oregon Trailers has a side hustle (or two). The post Do PR People Have a Side Hustle?

Course 42

Course Publicity 42

PRSay

MARCH 9, 2018

Content syndication isn’t new. It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. What many PR practitioners may not realize is that there is much more behind a successful content syndication strategy than just sharing free content online.

Infographics 80

Infographics Fashion Advertising Advertising 80