Fri.May 05, 2017

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Behind the Headlines with Gina Gerber

Cision

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. Last year, she was promoted to Senior Vice President, and continues to lead Abel to greater levels of success. This week, Gina answered our questions, and stressed the importance of making yourself an invaluable asset, understanding people’s motivations, and creating authentic messages.

Nonprofit 149
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5 Tips for Brands New to Influencer Marketing

PR News

Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators. Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued.

B2C 105
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Film is the form for effective brand storytelling

Steve Barrett on PR

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.

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How PR can help restore public trust in the media

Barokas

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. CNN’s Brian Stelter gave a heartfelt plea after the election on the importance of standing up for truth. His plea was aimed at journalists, but can easily apply to PR professionals as well.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Brad’s second coming

Mark My Words

Antiquity had the crucifixion. The French Republic had the Guillotine. For us the arena for bringing down the high and mighty is the tabloid mud pit. Lucky for our modern Dauphins reputational execution is not as lasting as actual decapitation and a second chance is always on the table. In his tell-all interview with GQ Brad Pitt strung himself and spilled out his guts like a good mediaeval martyr.

Film 68

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#FunFactFriday – May Holidays

HMA Public Relations

Happy May and happy Cinco de Mayo! May has a couple of fun holidays so instead of sharing fun facts about just one, Sara's decided to choose several holidays! [Click below for more]. The post #FunFactFriday – May Holidays appeared first on HMA Public Relations.

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How Often Do Institutional Investors Visit IR Websites?

Beyond PR

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” They will not take a position without a company having one. But how frequently do institutional investors actually visit? This is a fairly common cost-to-value discussion we have with IROs when moving their IR website onto our IR Room platform. ( examples being [link] and [link] ).

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What Agency Owners Need to Know Before Selling Their Business

PRSay

As a former agency owner who has been attending Counselors Academy Spring Conferences since the Reagan administration, I can still vividly recall the cocktail hour “buzz” at my first conference about how a certain owner sold his firm to one of the big UK-based agencies for a multiple of 7. I was quite impressed, even though, way back then, I had no idea what a “multiple of 7” actually meant.

Agency 60
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Infographic: How Often Do You Visit the IR Website of the Stocks You Own?

Cision

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” They will not take a position without a company having one. But how frequently do institutional investors actually visit? This is a fairly common cost-to-value discussion we have with IROs when moving their IR website onto our IR Room platform. ( examples being [link] and [link] ).

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.