5W PR

JANUARY 19, 2023

We often talk about marketing strategies for conversion, the bottom of the purchasing funnel. However, companies that invest in creating high-quality content for the beginning stages of the buying journey can see significant impact on their overall marketing success – building c ustomer trust, loyalty and retention that ultimately impact the bottom of the funnel when it comes time to purchase.

Brand 88

Brand Branding Consumer Company 88

Business Wire

JANUARY 19, 2023

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 424

Blogging Internal International Trends 424

Steve Barrett on PR

JANUARY 19, 2023

Everybody’s getting excited about ChatGPT and the potential for the AI chatbot to accomplish extraordinary things, but it’s not yet time for the human race to hand over to the robots entirely.

Blogging 144

Blogging 144

NewsWhip

JANUARY 19, 2023

Close to 8% of the world’s population speaks Spanish. With North American, Latin American, Central American, and European publishers all writing in the language, it’s no wonder Spanish-language publications found great success towards the end of 2022. We took a look back at the top publishers and articles from this time. Our rankings are determined by using NewsWhip’s Spike and API technology, which accumulates the aggregated likes, shares, and comments on content produced by outlets in the ran

Viral 88

Viral Writing Trends Facebook 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

JANUARY 19, 2023

Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!

Brand 100

Brand Branding Blogging Publicity 100

PR 20/20

JANUARY 19, 2023

L et’s face it: If you can’t connect with your customers, they likely won’t choose your services or products. And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results?

Analytics 81

Analytics Comparison Google Interviews 81

Agility PR Solutions

JANUARY 19, 2023

Companies have to take control throughout a public relations crisis situation to prevent it from developing into something extremely negative. To do that, there are a few things that every business needs to do to be able to handle any sort of PR crisis. Responsibility The first thing that any company needs to do when […] The post 4 critical steps for taking control during a PR crisis appeared first on Agility PR Solutions.

Crisis 85

Crisis Company Publicity 85

wiredPRworks

JANUARY 19, 2023

What’s the best way to manage customer relationships on social today? Who needs a CRM – customer relationship management – system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. […] The post What is social CRM?

System 52

System Interviews 52

Agility PR Solutions

JANUARY 19, 2023

Smart brands and businesses are making a focus on improving the customer experience a top strategic priority, and new research from identity resolution firm Neustar reveals that outbound communications are closely tied to achieving that goal. According to the firm’s new study, The State of Outbound Communications in 2022, based on a survey conducted by Forrester […] The post How your brand’s voice channel impacts CX: Insights on modern outbound communications appeared first on Agility PR S

Communications 85

Communications Survey Study Brand 85

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR 20/20

JANUARY 19, 2023

M arketer Madison. Engineer Elizabeth. Architect Anna. Are you familiar with your organization’s buyer personas? Does your company even have buyer personas established? If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. That’s not just our hot take as an automotive PR firm. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.

Automotive 82

Automotive Transportation Technology System 82

Maxim Behar

JANUARY 19, 2023

Host: Our first guests in the studio are psychotherapist Detelina Stamenova and PR expert Maxim Behar, who has also had several personal meetings with King Charles. Question to both of them. Did it really need to come out this way? Maxim: Yes, of course. Because it's life in 2022-2023. There's nothing hidden, it's all public. I've read reviews of the book, I've read the interview.

Interviews 69

Interviews Course Film Analysis 69