Thu.Jan 19, 2023

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Content for Brand Awareness vs. Conversion


We often talk about marketing strategies for conversion, the bottom of the purchasing funnel. However, companies that invest in creating high-quality content for the beginning stages of the buying journey can see significant impact on their overall marketing success – building c ustomer trust, loyalty and retention that ultimately impact the bottom of the funnel when it comes time to purchase.

Brand 88
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Business Wire's Top 10 Blog Posts of 2022 | Business Wire

Business Wire

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 426

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We’ll all be replaced by robots eventually. But not yet.

Steve Barrett on PR

Everybody’s getting excited about ChatGPT and the potential for the AI chatbot to accomplish extraordinary things, but it’s not yet time for the human race to hand over to the robots entirely.

Blogging 146
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Does Your Brand Need a Refresh?

HMA Public Relations

Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!

Brand 107
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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4 reasons why PR is essential to building your real estate brand

Agility PR Solutions

Whenever engaging in any type of business, the main driver of success—whether measured in dollar bills, clients wins, or products created—is one’s ability to drive public relations. Public relations is the bridge that guides your performance, capacity, and products created into marketing campaigns, awareness, and—most importantly—top and bottom line growth.

More Trending

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4 critical steps for taking control during a PR crisis

Agility PR Solutions

Companies have to take control throughout a public relations crisis situation to prevent it from developing into something extremely negative. To do that, there are a few things that every business needs to do to be able to handle any sort of PR crisis. Responsibility The first thing that any company needs to do when […] The post 4 critical steps for taking control during a PR crisis appeared first on Agility PR Solutions.

Crisis 88
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Automotive Tech Suppliers Abound at CES2023

Bianchi Biz Blog

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. That’s not just our hot take as an automotive PR firm. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.

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How your brand’s voice channel impacts CX: Insights on modern outbound communications

Agility PR Solutions

Smart brands and businesses are making a focus on improving the customer experience a top strategic priority, and new research from identity resolution firm Neustar reveals that outbound communications are closely tied to achieving that goal. According to the firm’s new study, The State of Outbound Communications in 2022, based on a survey conducted by Forrester […] The post How your brand’s voice channel impacts CX: Insights on modern outbound communications appeared first on Agility PR S

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How Manufacturers Can Create Content That Connects With Their Customers

PR 20/20

L et’s face it: If you can’t connect with your customers, they likely won’t choose your services or products. And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Maxim Behar on bTV about Prince Harry's sincere and honest interview

Maxim Behar

Host: Our first guests in the studio are psychotherapist Detelina Stamenova and PR expert Maxim Behar, who has also had several personal meetings with King Charles. Question to both of them. Did it really need to come out this way? Maxim: Yes, of course. Because it's life in 2022-2023. There's nothing hidden, it's all public. I've read reviews of the book, I've read the interview.

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How Buyer Personas Can Streamline Content Marketing Efforts

PR 20/20

M arketer Madison. Engineer Elizabeth. Architect Anna. Are you familiar with your organization’s buyer personas? Does your company even have buyer personas established? If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy.

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What is social CRM?


What’s the best way to manage customer relationships on social today? Who needs a CRM – customer relationship management – system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. […] The post What is social CRM?