Thu.Jan 19, 2023

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Content for Brand Awareness vs. Conversion

5W PR

We often talk about marketing strategies for conversion, the bottom of the purchasing funnel.

Brand 85
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Business Wire's Top 10 Blog Posts of 2022 | Business Wire

Business Wire

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 265
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How press releases can break through paywalled news

PR Daily

Tired of hitting paywalls? This can help. Were you able to see this sentence? It’s a relevant question to ask of online readers as many digital media outlets are now subscription-only. A familiar experience: a friend posts a link to a story about their company’s news and you click the bait.

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Does Your Brand Need a Refresh?

HMA Public Relations

Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out! Public Relations Brand logo maricopa county rebrand Rebranding refresh

Brand 91
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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4 reasons why PR is essential to building your real estate brand

Agility PR Solutions

Whenever engaging in any type of business, the main driver of success—whether measured in dollar bills, clients wins, or products created—is one’s ability to drive public relations.

More Trending

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4 critical steps for taking control during a PR crisis

Agility PR Solutions

Companies have to take control throughout a public relations crisis situation to prevent it from developing into something extremely negative. To do that, there are a few things that every business needs to do to be able to handle any sort of PR crisis.

Crisis 85
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What you can learn from Southwest’s comms meltdown

PR Daily

Behind the airline failure was a comms breakdown. It was an unquestionably terrible holiday season and start to the new year for Southwest.

Airlines 121
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How your brand’s voice channel impacts CX: Insights on modern outbound communications

Agility PR Solutions

Smart brands and businesses are making a focus on improving the customer experience a top strategic priority, and new research from identity resolution firm Neustar reveals that outbound communications are closely tied to achieving that goal.

Survey 85
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How Manufacturers Can Create Content That Connects With Their Customers

PR 20/20

L et’s face it: If you can’t connect with your customers, they likely won’t choose your services or products. And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Automotive Tech Suppliers Abound at CES2023

Bianchi Biz Blog

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. That’s not just our hot take as an automotive PR firm.

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How Buyer Personas Can Streamline Content Marketing Efforts

PR 20/20

M arketer Madison. Engineer Elizabeth. Architect Anna. Are you familiar with your organization’s buyer personas? Does your company even have buyer personas established? If not, now’s the time to start—especially if you prefer streamlined content marketing efforts.

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What is social CRM?

wiredPRworks

What’s the best way to manage customer relationships on social today? Who needs a CRM – customer relationship management – system? hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL?

System 52
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Maxim Behar on bTV about Prince Harry's sincere and honest interview

Maxim Behar

Host: Our first guests in the studio are psychotherapist Detelina Stamenova and PR expert Maxim Behar, who has also had several personal meetings with King Charles. Question to both of them. Did it really need to come out this way? Maxim: Yes, of course. Because it's life in 2022-2023.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.