Mon.Apr 11, 2022

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Nike’s Marketing Strategies

Ronn Torossian

Nike has become more popular than ever. At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes. What makes the brand so special? Each of their marketing campaigns have ingredients that differentiates them. History The company was founded by William. J Bowerman […]. The post Nike’s Marketing Strategies appeared first on.

Strategy 195
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How brands can build lasting relationships with Gen Z through AI and automation service

Agility PR Solutions

While 88 percent of Gen Z consumers are loyal to five or fewer companies in total, nearly a third (31 percent) have become loyal to a new company in the past year, new research from cloud contact firm Talkdesk reveals. As their buying power grows, this presents both an opportunity—and major challenge—for brands to win […]. The post How brands can build lasting relationships with Gen Z through AI and automation service appeared first on Agility PR Solutions.

Brand 147
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Using Public Relations for Publicity

5W PR

No matter the size of a business, every company depends on its reputation to achieve success. That’s what makes public relations a key tool for managing businesses and helping them improve their public images. . Publicity can reach a big audience, which gives companies a bigger platform as well as more credibility. Yet this tool is often overlooked.

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A complete guide to building your email list using contests and giveaways

Agility PR Solutions

Email is a highly effective marketing strategy that marketers frequently use to leverage sales. A big part of this technique is finding ways to grow your email list. Throughout this guide, we will talk about using contests and giveaways as a tactic to help you raise your email list to the next level. So let’s […]. The post A complete guide to building your email list using contests and giveaways appeared first on Agility PR Solutions.

Strategy 146
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Crystal clear: “no dispute” defences unlikely to succeed at adjudication enforcement

Practical Law Construction

While defendants in adjudication enforcement proceedings often assert jurisdictional defences as a matter of course, Eyre J’s judgement in BraveJoin Co Ltd v Prosperity Moseley Street Ltd is a reminder that – in practical terms – they will rarely succeed, particularly where they rely on the absence of a crystallised dispute. BraveJoin Co Ltd v Prosperity Moseley Street Ltd.

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#MediaMonday – Erika Smith Royal

HMA Public Relations

We are back with another #MediaMonday! Today's feature comes to us from Erika Smith Royal, the editor of Arizona Real Country the Magazine as well as production director and an on-air personality at 96.3 Arizona Real Country. Learn more about her!

Media 89
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Managing distrust in social care—how can we shift the dial?

Agility PR Solutions

Last month, Orpea, Europe’s second-largest nursing home, received widespread accusations of misconduct and mistreatment of elderly relatives. Following three years of investigations, French journalist Victor Castanet accused Orpea of alleged market rigging and the embezzlement of public funds. Almost immediately, a staggering $3.4bn was wiped off the company’s market value, and it has now been […].

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The Four Management Zones in the Age of Disruption

Inbound PR

I was recently made aware of a book called "Zone to Win" and having just watched a video summarising the key points, I found it fascinating. It's not just about why established companies struggle to embrace disruptive innovation but about how they can do it. Even though I have not yet read the book, I thought it would be helpful to share some of the key points with you as they can be an eye-opener.

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Celebrity blue-bloods: everything we know about Brooklyn and Nicola’s wedding

Mark My Words

The Guardian It may seem impossible to those of us who have watched their evolution from tabloid fodder into a global celebrity dynasty, but this weekend the Beckhams will be marrying up. Today marks the wedding of Brooklyn Beckham, the 23-year-old firstborn of David and Victoria, and American actor Nicola Peltz, the 27-year-old daughter of billionaire financier Nelson Peltz, chairman of the fast food chain Wendy’s.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Will Smith Failed ‘Forward Thinking’ and Gets Blasted With 10-Year Punishment

Reputation Specialist Michael Toebe

Comedian and actor Chris Rock slapped by actor Will Smith. Will Smith’s face slap of Chris Rock may have seemed the necessary-and-only decision in moment and harmless to Smith, his reputation and professional well-being, yet the acclaimed entertainer is painfully learning otherwise since. On top of all the media and public criticism, Smith has been socked with an extensive banning as the Academy of Motion Picture Arts and Sciences decided to come down heavy and bar him from attending the Oscars

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Q&A with Brianne Murphy Miller, Business Development Manager

Landis PR

By Landis Staff . What is your favorite PR campaign you’ve worked on at Landis? . I have so many; I can’t pick just one. I loved being part of the team that opened the expanded Lucile Packard Children’s Hospital Stanford. There were amazing positive stories to tell. I currently work with Graton Casino Resort and the Federated Indians of Graton Rancheria.