Thu.Nov 14, 2019

PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

Photo by CoWomen from Pexels. To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances of success? Understand the opportunity. All media opportunities aren’t alike.

4 Things Brands Are Doing to Create Successful Influencer Marketing Campaigns

5W PR

Influencer marketing has become a highly effective way for businesses to increase their brand exposure and get more sales. Despite how easy it may look, there’s a lot of planning that goes on behind the scenes to achieve what seems to be enviable results.

6 PR takeaways from the success of AirBnB

PR Daily

The company’s humble beginnings—an air mattress and breakfast for $80 a night—proved to be the box spring upon which the global business was built. Savvy messaging helped, of course. Airbnb has become a household name mainly through its PR and marketing practices.

How to optimize your comms tech stack in 2020

Communications Conversations

Earlier this month, the Arthur Page Society unveiled some new research around the changing nature of the CCO position. Essentially, the takeaway was that the CCO role is expanding to include a variety of different disciplines it wasn’t managing just a few years ago.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Is Influencer Marketing In Trouble? How Murky Waters Could Signal Trouble Ahead

Ronn Torossian

Influencer marketing, as perennially popular as it has been, has always been a bit of a mystery. Yes, the tactic obviously works well or so many brands would not employ it.

More Trending

The Communicator's Funnel: Updated for 2020 and Beyond

Cision

The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data. Best Practices

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3 tactics for communicators to promote gender parity

PR Daily

Most organizations are devoting money and other resources to diversity and inclusion training, but that’s where many efforts stop. Some are taking new approaches to shatter glass ceilings. .

Looking for Retail Industry News? We’re Sold on These 8 Sites.

Cision

As the holiday shopping season ramps up, we’re recognizing some of the top sites for retail industry news. Media Blog

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3 tips for marketers for working with media partners

Agility PR Solutions

Editors and reporters have been known to reject content created by marketers because there is a stereotypical perception about marketers and content creators that pins them as mere sales personnel, trying to sell the product rather than providing actual value to the reader.

Course 104

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

Also: Marketers puzzle over which tactics yield peak ROI, Hostess debuts Twinkies cereal, and a solo PR practitioner shares a peek behind the curtain. Good morning, PR pros: Since Disney+ launched on Tuesday, the streaming service has eclipsed 10 million members—and is receiving kudos from many.

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Press releases—the most surprisingly beneficial sales tool in PR’s playbook

Agility PR Solutions

When ARPR embarked on gathering data for our inaugural tech marketing report, I thought I knew what we would find. Each month, I review dozens of tech public relations and integrated marketing reports. For years now, I’ve seen how impactful media coverage is on lead generation.

Tools 90

Lisa Buyer’s Digital Detox Secrets Book

Social PR Chat

In an epidemic era of digital impact on health, wellness and productivity – Lisa Buyer releases her second book, Digital Detox Secrets; as a testimony and guide towards finding balance in today’s digitally saturated world. .

UK Media Moves including The Sun, Wired, Newsquest, National Geographic Traveller, and more

Cision

Changes to The Sun's Fabulous team, a new Business Editor at Wired UK, and plus two new website launches! Media Blog

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Consumers just want to be better understood by retailers this holiday season

Agility PR Solutions

What do consumers want for Christmas this year? They just want retailers to figure out how to properly market to them, according to engagement tech firm RedPoint Global, which recently announced new research examining consumer opinions about the current state of holiday shopping.

Media Moves at CBS Television & Tallahassee Democrat, ELLE Announces Top Editorial Changes

Cision

Nicole Brown joins CBS This Morning, Jim Rosica heads to Tallahassee Democrat, and more. Media Blog

Late deadline: Ragan’s Top Women in Communications Awards

PR Daily

This Friday, Nov. 15, is your last chance to nominate yourself or your inspirational female colleagues. Start your entry now! The post Late deadline: Ragan’s Top Women in Communications Awards appeared first on PR Daily. Ragan Awards

Let’s Do More and Other ‘Impressions’ on Measurement Month 2019

PR News

November is Measurement Month. I swear it is. Johna Burke, the intelligent and ebullient global managing director of AMEC, wished me a Happy Measurement Month the other day, so I know I’m not mistaken. Despite the oxygen being taken up by the media’s constant bombarding of the events from Capitol Hill and Pennsylvania Ave., I… Continued. The post Let’s Do More and Other ‘Impressions’ on Measurement Month 2019 appeared first on PR News Blog.

Top publications and articles for October, according to journalists

Muck Rack

Top publications and articles for October, according to journalists

The Communicator's Funnel: Updated for 2020 and Beyond

TrendKite

The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data

Data 62

‘What does a Nando’s wrap have to do with fighting malaria?’: how corporations are co-opting charities

Mark My Words

INews Mark Borkowski, a PR expert who has advised companies including Barclays and Vodafone, believes these partnerships have become more fraught in recent years because of the fear of a consumer backlash. Read full article here: [link]. Mark Comments

Looking for Retail Industry News? We’re Sold on These 8 Sites.

TrendKite

As the holiday shopping season ramps up, we’re recognizing some of the top sites for retail industry news

A Picture is Worth a Thousand Words: Using Behavioral Insights in Visual Communication

HMA Public Relations

Terry Flynn and Tim Li of McMaster University wrote an article for the Institute for Public Relations about the benefits of using behavioral insights in visual communication. Read more! The post A Picture is Worth a Thousand Words: Using Behavioral Insights in Visual Communication appeared first on HMA Public Relations. Featured PR Observations and Preferences Abbie S. Fink Behavioral Insights blogs e-newsletters images Institute for Public Relations (IPR) visual communication

Media Moves at CBS Television & Tallahassee Democrat, ELLE Announces Top Editorial Changes

TrendKite

Nicole Brown joins CBS This Morning, Jim Rosica heads to Tallahassee Democrat, and more

Thank You For Your Support

Journalistics

This is officially my last Journalistics Post. I’ve toyed with starting things back up a few times over the past few years, but I’ve finally realized it’s time to move on and free my mind and energy for some new projects.

UK Media Moves including The Sun, Wired, Newsquest, National Geographic Traveller, and more

TrendKite

Changes to The Sun's Fabulous team, a new Business Editor at Wired UK, and plus two new website launches

HAppy Booksgiving from HA-US!

The Hoffman Agency

By Account Executive, Mollie Markey. As cold weather settles in, my fellow Hoffmanites and I are cozying up with our favorite books. I know I personally do most of my reading during the colder months, and it’s always nice to have a list of recommended titles in preparation for winter!