Tue.Mar 26, 2019

4 ways to electrify speeches through storytelling

PR Daily

The platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message. Boston’s literary Brahmin were dining sumptuously—seven courses washed down with Sauterne, sherry, Chablis, Champagne, claret and Burgundy—and by the time Mark Twain rose to speak, everyone was in a convivial mood.

PR Measurement: A Pulse Check on How Communicators Show Value

Sword and the Script

Tying outcomes to communications has long been a challenge. For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? On leads? On sales? On votes? On donations? And on and on. I once worked with an agency team that had placed a client in the Wall Street Journal.

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10 time-savers for busy PR pros

PR Daily

Newbie practitioners try to do everything, but as your career progresses, you must shed superfluous tasks and unproductive habits. Consider these tips. It feels like there’s never enough time in the day to get everything done. More and more things add up to you daily to-do list, and instead of becoming more productive, you’re just overwhelmed and stressed out. Most of the time, the problem isn’t the number of tasks on your list, but how and what you prioritize.

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Death by social media—Elon Musk is showing us how it’s done

Agility PR Solutions

On February 25, 2019, the SEC sought a court order for Elon Musk to show cause on why he shouldn’t be held in contempt for violating a previous agreement with the Commission. Part of that previous agreement required Musk to comply with pre-approval procedures on tweets—this was before Musk tweeted any company information. Musk then […]. The post Death by social media—Elon Musk is showing us how it’s done appeared first on Agility PR Solutions. Analysis Public Relations social media

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How digital marketers should take risks

PR Daily

Playing it safe when responding to negative reviews might mean you are missing an opportunity. Consider these examples of brand managers making waves. In 2017, Snowbird Ski Resort in Utah had to decide how to respond to a negative review online. The review lamented the difficulty of the slopes with the user writing that the tracks were “too advanced.” Instead of hiding behind this negative review or ignoring it, however, the resort took a risk.

More Trending

Show off your creative press event strategy

PR Daily

How did you create an experience that made reporters excited to cover your product or feature your brand? Enter PR Daily’s 2019 Media Relations Awards and tell us. The final deadline is April 3. The post Show off your creative press event strategy appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

Getting Media Coverage Is Just The Start; Now Put It To Work For You

PR Insiders

I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been ecstatic! But in fact, he was underwhelmed. “I I don’t […]. General Marketing PR Education marsha friedman Media Exposure media interviews national media exposure Public Relations tv interviews

AirAsia pulls ads that critics say ‘promote sex tourism’

PR Daily

The airline said the campaign was meant to promote a new route between Australia and Thailand, but the double entendre stoked backlash online. Can the company make amends? AirAsia, a low-cost Malaysian airline, has pulled a recent campaign promoting its flights from Brisbane, Australia to Bangkok. The ads, which were seen on buses and at the airport in Brisbane, read: “Get off in Thailand.” Underneath the message, a sentence in a smaller font reads: “Fly direct from Brisbane to Bangkok.”

Webinars are marketers’ top channel for ROI—how to plan yours

Agility PR Solutions

With more than 66 percent of buyers saying they prefer webinars to other content formats, there’s no better time to invest in this channel, according to new research from digital engagement firm ON24. The firm released its Webinar Benchmarks Report 2019 to provide marketers with key learnings and best practices. The industry study provides a comprehensive look at how webinars […].

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The ever-evolving nature of the PR/social media corporate reporting structure

Communications Conversations

“Who do you report up through?” ” It’s a question that’s been popping up a lot more lately–in conversations over coffee, in meetings and online. And, apparently, for good reason. According to one recent survey , in-house comms teams report up through at least EIGHT different departments, including–GULP–legal! (I I don’t want to know the story behind that one). And, that’s just one survey.

Under pressure: diamond or dust?

HMA Public Relations

The world of PR is all about deadlines. Working so closely with the media can put PR people on their same fast-paced timeline. In past jobs […]. The post Under pressure: diamond or dust? appeared first on HMA Public Relations. PR and HMA PR

Fine Tuning the Story

Solo PR Pro

Once upon a time—well, not that long ago—television sets had dials on them that were used to change channels. There were two channel dials, VHF and UHF, named after the “very high” or “ultra-high” frequencies that stations used for their broadcasts. The VHF dial, channels 2 through 13, clicked into place on each channel number as the dial was rotated; you were either on channel 2 or not.

Firefly wins Internet Society brief around internet consolidation

PR in High Definition

Hot on the heels of Firefly Munich’s ShowPad win, Firefly London and Paris announce the latest addition to their client roster: ISOC, the Internet Society. The Internet Society was established in 1992 by the founders of the Internet, Vint Cerf and Bob Kahn, with the mission of “promoting the open development, evolution and use of the Internet for the benefit of all people throughout the world”.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Stressing user privacy, Apple offers a monthly news bundling service

PR Daily

The tech company seeks to become the Spotify of online reporting, a potential boon to digital journalism—and, by extension, PR pros. Publishers’ buy-in looms as a pivotal variable. A healthy digital ecosystem for journalists is crucial for PR pros—and now Apple is offering a lifeline to the struggling industry. As newsrooms have shrunk and PR pros’ ranks have multiplied, it has become more and more difficult to get earned media for your organization or client.

JAB Holding Co Atones for Family's Nazi Past

Flack Me

Category: Flack Me Summary: JAB Holding owns major coffee brands including Panera, Keurig and Krispy Kreme. And their past shows committed Nazis, not just opportunists

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Infographic: The formula for a perfect explainer video

PR Daily

Some top-performing creations help educate an audience about how to use a product or service. Here are tips for producing your own helpful how-to. What compels a viewer to click on your video and stay until the end? In many cases, it’s finding a step-by-step solution to a pressing problem or perplexing task. Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. These opportunities can be a sweet spot for brand managers looking to find new customers online.