Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? On leads? On sales? On votes? On donations? And on and on. I once worked with an agency team that had placed a client in the Wall Street Journal. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decisio

Measurement 116

Measurement Communications Survey Web 116

Agility PR Solutions

MARCH 26, 2019

On February 25, 2019, the SEC sought a court order for Elon Musk to show cause on why he shouldn’t be held in contempt for violating a previous agreement with the Commission. Part of that previous agreement required Musk to comply with pre-approval procedures on tweets—this was before Musk tweeted any company information. Musk then […]. The post Death by social media—Elon Musk is showing us how it’s done appeared first on Agility PR Solutions.

Social Media 113

Social Media Media Company Analysis 113

PR Insiders

MARCH 26, 2019

I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been ecstatic! But in fact, he was underwhelmed. “I don’t […].

Interviews 94

Interviews Journalism Media Publicity 94

Agility PR Solutions

MARCH 26, 2019

You don’t have to be a Beckham, Chrissy Teigen or Grumpy Cat to make big cash as an online influencer. Influencer marketing has become a key comms strategy in recent years as brands look for new ways to directly reach consumers—and according to Rakuten Marketing, momentum for this trend is growing as brands are able […]. The post Brands are looking for influencers with authenticity and true brand advocacy appeared first on Agility PR Solutions.

Brand 105

Brand Branding Trends Consumer 105

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

MARCH 26, 2019

“Who do you report up through?” It’s a question that’s been popping up a lot more lately–in conversations over coffee, in meetings and online. And, apparently, for good reason. According to one recent survey , in-house comms teams report up through at least EIGHT different departments, including–GULP–legal! (I don’t want to know the story behind that one).

Corporate 87

Corporate Report Social Media Media 87

Inbound PR

MARCH 26, 2019

This is a guest post by Mike Davies from ITPR. Given that 99% of a PRs job is to understand the media and build relationships with journalists, it might sound a bit strange that the practice of “selling in” a story to a journalist can be so nerve wracking. But this process of pitching stories is often the most daunting task for any new PR exec; and still conjures a few moments of hesitation for the odd seasoned professional.

Media Relations 65

Media Relations Media Pitching Writing 65

PR in High Definition

MARCH 26, 2019

Hot on the heels of Firefly Munich’s ShowPad win, Firefly London and Paris announce the latest addition to their client roster: ISOC, the Internet Society. The Internet Society was established in 1992 by the founders of the Internet, Vint Cerf and Bob Kahn, with the mission of “promoting the open development, evolution and use of the Internet for the benefit of all people throughout the world”.

Education 48

Education Resources Reputation Report 48

Solo PR Pro

MARCH 26, 2019

Once upon a time—well, not that long ago—television sets had dials on them that were used to change channels. There were two channel dials, VHF and UHF, named after the “very high” or “ultra-high” frequencies that stations used for their broadcasts. The VHF dial, channels 2 through 13, clicked into place on each channel number as the dial was rotated; you were either on channel 2 or not.

Nonprofit 49

Nonprofit Television Writing Travel 49

HMA Public Relations

MARCH 26, 2019

The world of PR is all about deadlines. Working so closely with the media can put PR people on their same fast-paced timeline. In past jobs […]. The post Under pressure: diamond or dust? appeared first on HMA Public Relations.

Publicity 46

Publicity Media 46

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