Tue.Mar 26, 2019

4 ways to electrify speeches through storytelling

PR Daily

The platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.

PR Measurement: A Pulse Check on How Communicators Show Value

Sword and the Script

Tying outcomes to communications has long been a challenge. For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? On leads? On sales? On votes? On donations? And on and on.

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10 time-savers for busy PR pros

PR Daily

Newbie practitioners try to do everything, but as your career progresses, you must shed superfluous tasks and unproductive habits. Consider these tips. It feels like there’s never enough time in the day to get everything done.

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Death by social media—Elon Musk is showing us how it’s done

Agility PR Solutions

On February 25, 2019, the SEC sought a court order for Elon Musk to show cause on why he shouldn’t be held in contempt for violating a previous agreement with the Commission.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Stressing user privacy, Apple offers a monthly news bundling service

PR Daily

The tech company seeks to become the Spotify of online reporting, a potential boon to digital journalism—and, by extension, PR pros. Publishers’ buy-in looms as a pivotal variable.

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How digital marketers should take risks

PR Daily

Playing it safe when responding to negative reviews might mean you are missing an opportunity. Consider these examples of brand managers making waves. In 2017, Snowbird Ski Resort in Utah had to decide how to respond to a negative review online.

Getting Media Coverage Is Just The Start; Now Put It To Work For You

PR Insiders

I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been ecstatic!

AirAsia pulls ads that critics say ‘promote sex tourism’

PR Daily

The airline said the campaign was meant to promote a new route between Australia and Thailand, but the double entendre stoked backlash online. Can the company make amends? AirAsia, a low-cost Malaysian airline, has pulled a recent campaign promoting its flights from Brisbane, Australia to Bangkok.

The ever-evolving nature of the PR/social media corporate reporting structure

Communications Conversations

“Who do you report up through?” ” It’s a question that’s been popping up a lot more lately–in conversations over coffee, in meetings and online. And, apparently, for good reason.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Show off your creative press event strategy

PR Daily

How did you create an experience that made reporters excited to cover your product or feature your brand? Enter PR Daily’s 2019 Media Relations Awards and tell us. The final deadline is April 3. The post Show off your creative press event strategy appeared first on PR Daily.

Under pressure: diamond or dust?

HMA Public Relations

The world of PR is all about deadlines. Working so closely with the media can put PR people on their same fast-paced timeline. In past jobs […]. The post Under pressure: diamond or dust? appeared first on HMA Public Relations. PR and HMA PR

Firefly wins Internet Society brief around internet consolidation

PR in High Definition

Hot on the heels of Firefly Munich’s ShowPad win, Firefly London and Paris announce the latest addition to their client roster: ISOC, the Internet Society.

Fine Tuning the Story

Solo PR Pro

Once upon a time—well, not that long ago—television sets had dials on them that were used to change channels. There were two channel dials, VHF and UHF, named after the “very high” or “ultra-high” frequencies that stations used for their broadcasts.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Webinars are marketers’ top channel for ROI—how to plan yours

Agility PR Solutions

With more than 66 percent of buyers saying they prefer webinars to other content formats, there’s no better time to invest in this channel, according to new research from digital engagement firm ON24. The firm released its Webinar Benchmarks Report 2019 to provide marketers with key learnings and best practices. The industry study provides a comprehensive look at how webinars […].

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JAB Holding Co Atones for Family's Nazi Past

Flack Me

Category: Flack Me Summary: JAB Holding owns major coffee brands including Panera, Keurig and Krispy Kreme. And their past shows committed Nazis, not just opportunists

Brand 36

Infographic: The formula for a perfect explainer video

PR Daily

Some top-performing creations help educate an audience about how to use a product or service. Here are tips for producing your own helpful how-to. What compels a viewer to click on your video and stay until the end?