ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

What’s the difference between a well-executed political campaign and a well-run public relations campaign? As it turns out, not that much. Both require smart strategy and a dedicated team to get the job done. And it’s no secret that some of the sharpest PR minds work in politics. But national contests, with their grueling timeframe, millions in paid media, and complex primary structure, aren’t really typical.

Local 159

Local Pitching Interviews B2B 159

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy? Before you start answering the following questions, consider building a team that will be in charge of measuring results of earned media efforts.

Measurement 166

Measurement Strategy Media Analytics 166

Shift Communications

NOVEMBER 14, 2017

Today’s post on technical writers in PR is by guest blogger Abigael Donahue – enjoy! . Move over, engineers. Make room for writers in tech – and tech PR. The technical industry isn’t for left-brain thinkers alone. While STEM professionals certainly bring important skills to the table, writers can excel in the technical field as well.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Axia PR

NOVEMBER 14, 2017

3 qualities you need for PR success. The public relations game has changed drastically since the introduction of the 24-hour news cycle. It’s no longer sufficient to draft news releases, run campaigns and manage crises. While the methods have changed, the heart of PR remains the same. Students today will be decision-makers tomorrow. The next generation of PR professionals looks to current leaders to guide it.

Publicity 82

Publicity 82

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

NOVEMBER 14, 2017

As a blogger, I don’t get pitched all that often. After all, I’m not a trendy food blogger/influencer. However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both local events that I would at least consider attending. They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below).

SMB 60

SMB Pitching Local Social Media 60

HMA Public Relations

NOVEMBER 14, 2017

Ragan’s PR Daily recently published a post on four methods to jolt communications creativity. Available here, it details how lateral thinking, perspective shift, concept porting (taking […]. The post Cultivating Creativity appeared first on HMA Public Relations.

Creativity 55

Creativity Publicity Communications 55

Solo PR Pro

NOVEMBER 14, 2017

We live in an age where trust has become like the elusive unicorn. In fact, according to the Edelman Trust Barometer , trust is in crisis and there are more “distrusters” than those that trust business, government, media and NGOs to do what is right. In an era where we question what we read, see and hear, it may seem like an uphill battle to develop trust and long-term relationships with clients.

Government 41

Government Crisis Internal International 41

Stephen Waddington

NOVEMBER 14, 2017

I’m raising awareness and funds for food banks in the run up to Christmas. I’d love your support. Even better join in. The story of the rise of foodbanks in the UK was told in Ken Loach and Paul Laverty’s film I, Daniel Blake. It’s a powerful comment on modern Britain. It tells the story of a 59 year old joiner who is forced to go back to work after a heart attack, and a single mother of two young children.

Banking 79

Banking Film Local Crisis 79

Sword and the Script

NOVEMBER 14, 2017

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. Marketing has evolved substantially – as anyone that works in marketing will attest.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications