Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and c

Examples 225

Examples Insurance Insurance Fashion 225

Presspage

DECEMBER 1, 2017

With a mission to empower people to experience the world , Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travelers with the world’s largest selection of incredible places to stay – including everything from apartments, vacation homes, and family-run B&Bs, to 5-star luxury resorts, tree houses, and even igloos.

Travel 92

Travel Mobile Resources Employee 92

Cision

DECEMBER 1, 2017

If you ever wondered who to follow for the latest news in Chicago, then this week’s list is for you. Take a look at the top 10 Chicago Tribune staff on Twitter and click that follow button. Metrics were pulled December 1, 2017 and may change over time. 1. K.C. Johnson — Basketball Reporter — 94,251. 2. Brad Biggs — Football Reporter — 92,250. 3.

Twitter 160

Twitter Sports Report Media 160

PRSay

DECEMBER 1, 2017

Earning my APR was a long-term goal that kept being pushed down my priority list. Don’t get me wrong; I didn’t ignore my education, as I frequently enrolled in professional development workshops, conferences and webinars. The trending communications strategies were what my clients really needed, right? This is how I justified my APR procrastination.

Nonprofit 77

Nonprofit Education Study Small Business 77

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

DECEMBER 1, 2017

We all knew Meghan Markle was coming and that she was going to be news. But as Prince Harry’s new fianceé admitted herself in that joyful interview, even she didn’t quite realise how huge. If ever a news story coincided with the zeitgeist and had a perfect symbol, Meghan is it. Her official arrival this week was a stone landing in glassy water. The ripple effects are already being felt by the Royal Family and the media alike.

Fashion 60

Fashion Transportation Comparison Interviews 60

Steve Barrett on PR

DECEMBER 1, 2017

Steve Barrett dishes on PRWeek's 20th anniversary, the PRWeek Awards, and this year's Hall of Fame.

60

60

HMA Public Relations

DECEMBER 1, 2017

It's officially the most wonderful time of the year and to celebrate, we've put together a special December #FunFactFriday! [Click below for more]. The post #FunFactFriday – December appeared first on HMA Public Relations.

Publicity 48

Publicity 48