Thu.Sep 29, 2016

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5 Things to Research Before Pitching Freelancers

Cision

The invitation seemed interesting at first. One of a handful of journalists! Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. That’s when I saw the specifics. The event was the following day in Los Angeles. I’m based in the Bay Area. If this was the first time a PR “professional” had spammed me with a geographically inappropriate invite, I might have let the oversight slide.

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Whose Ideas are Whose? Protecting IP

PRSay

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. The professional relationship between clients and agencies/consultants often begins with the development of a request for proposals (RFP). Service providers are asked to present or submit everything from their experience and client work to ideas, strategies and campaigns.

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Behind the Headlines With Mark Olson

Cision

PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing and other areas of your organization. Mark Olson, vice president and head of PR, San Francisco at LEWIS, says by working together, PR and digital teams can maximize their effectiveness and learn from each other. In this interview, Mark discusses why brands need to focus on delivering a consistent message, how to best approach the media and the role social media plays for PR.

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Q&A with Bryan Harris, COO, of Taylor

PRSay

Can you share more with us about your role at Taylor and what areas you oversee for those you work with? I’ve been with Taylor for more than 27 years. For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. I was on the ground supporting sponsorship activations at marquee sporting events around the world, including the FIFA World Cup, UEFA European Championships, Olympic Games, U.S.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How does Sam Allardyce ever come back from this?

Mark My Words

As Sam Allardyce jets off to his Spanish villa, he will have ample time to reflect on how he became the shortest serving England manager of all time. It is no surprise that Big Sam says he has not ruled out returning to football. Nor should he. No one wants a crisis but once it has happened there are ways of making the best of it. To read the rest, follow the below link to The Daily Telegraph.

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Chat Recap: Holidays With Clients, Business Anniversaries, and More

Solo PR Pro

On the fourth Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On September 28 2016, we weighed in with opinions and insight on the following topics of interest: What do you do when a fellow professional behaves unethically and does not pay you for work performed?

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Asking You For The Sale — My Book Is Now Available

David PR Group

When I first started my career in public relations, I was really lousy at asking for the sale. I always had great information, great data and (usually) a compelling story idea, but I wasn’t always good at asking for the interview, the article or the opportunity. I have learned a lot since those early days, and today, I’m asking for a very specific sale.

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The Well Written Press Release #6: Include Multimedia

ISEBOX

Read Time: 2 minutes. When is the last time you read something on the internet that didn’t include pictures, a video or some form of multimedia? You can’t remember? Right. Us either. That’s because the standard on the internet for anything that shall catch our attention is that it at minimum, must include an image, but for the most part it includes some sort of combination of multimedia – images, documents, videos and audio.

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5 Tips to Boost Election News Engagement

Beyond PR

The long-awaited U.S. presidential debates have begun! Hillary Clinton and Donald Trump have finally faced off in their first presidential debate with the candidates focusing on several issues, including the economy, foreign affairs, and public safety. The purpose of the debates has always been to provide pertinent information to voters, shaping many Americans’ opinions — especially those who are undecided.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.