Thu.Sep 30, 2021

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UK Media Moves including ITV News, the FT, News UK and more

Cision

Deborah Cohen to be Science Editor at ITV News; FT appoints Kana Inagaki as Tokyo Bureau Chief; Erron Gordon named Executive Creative Director & Head of Studio Output for News UK Broadcasting.

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5 ways to rethink employee engagement in the PR industry

Agility PR Solutions

Employee engagement plays a crucial role in the success of an organization. Employers need to create an environment where employees can thrive both professionally and in their personal lives. A favorable environment will keep them motivated to work diligently and add value to the organization. There are different ways PR employees can show engagement.

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Trending Sources

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5 Tips to Build Your Social Media Brand as a Journalist

Cision

Nearly half of U.S. adults get news from social media. These tips will help journalists build a credible social media brand and grow an audience.

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Meet PRSA Board of Directors Nominee Jane Law, APR

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jane Law, APR. Location: Bedford, N.H. Current title: Internal/HR Communications Manager, New Hampshire Housing Finance Authority. Board nominee position: Secretary. Alma mater: Wittenberg University (undergraduate degree); Southern New Hampshire University (graduate degree).

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Social media marketing: the discipline where everyone has an opinion

Communications Conversations

20 years ago (holy cow, I wish I wouldn’t have said that out loud!), I had a job at a small advertising agency in St. Paul. I worked as a proofreader (and very part-time copywriter) at this agency. As a result, I interacted with the designers and art directors from time to time. They were wonderful people. In fact, a couple of them turned out to be pretty good friends.

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What Started as a Family-owned Business is Still Thriving Today

HMA Public Relations

The printing press helped pioneer the mass production of printed copy. Abbie Fink recently visited an old printing press shop called Hatch Show Print and shares more about it in today's blog post.

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How sales teams are using marketing video to boost engagement and productivity

Agility PR Solutions

New research from video platform for businesses Vidyard reveals how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. The firm’s new State of Virtual Selling Report found that more than 70 percent of sales reps who leverage custom-recorded video in the virtual sales process experience […].

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DIY media coaching: Using YouTube to media train yourself

Muck Rack

DIY media coaching: Using YouTube to media train yourself

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People don’t want to come back to the office

Steve Barrett on PR

Most office-based business functions are allowing workers to come back on a voluntary basis – which in practice means everyone’s staying at home.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

Buzzstream

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. Our lives as we knew them changed. Our industry as we knew it changed. For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough.

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Want Better Lead Generation Content? Ditch the E-Book and Create a Course

Contently - Strategy

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. At the end of the course, they included an optional exam. If someone went through the course and passed the exam, they’d receive an official Inbound Certification.

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Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers

Bianchi Biz Blog

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are contin