Mon.Oct 07, 2019

Crisis communications – academics and practitioners learning and sharing global best practice

Stuart Bruce

Crisis communications was the agenda for last week at the Crisis6 conference where PR and communications academics and practitioners from around the world gathered to … The post Crisis communications – academics and practitioners learning and sharing global best practice appeared first on Stuart Bruce. CIPR Crisis Communications Ethics PRCA public relations

Cut it in half: 3 ways to strengthen your writing

PR Daily

Eliminate redundancies, substitute potent words for tepid phrasing, and pinpoint your focus as you rewrite. You’ve filled your Word.doc with brilliance, and it’s time to hit the publish button. Not so fast. You’re skipping the crucial step: editing. Stringent editing will strengthen your writing.

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

Guest Post by Alma Causey. In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape.

Focusing on diversity? Don’t overlook disability

PR Daily

Inclusion should cover those with particular challenges—physical, cognitive or otherwise—to properly reflect the citizenry and for an array of subtle benefits to your organization. “If

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 ways you can make more impact with your news

Agility PR Solutions

You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, “I have a great story, let’s write a press release!”

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4 Tips for Transitioning From Military Public Affairs to the Civilian Sector

PRSay

Kaye Sweetser, APR+M, Fellow PRSA, keeps one foot in a combat boot and the other in civvies.

Infographic: How to bolster your SEO performance on Google

PR Daily

Nine in every 10 online searches is done through the platform, so you must understand its rules and how to follow them. Here are some tips. Is your website fully optimized for Google Search users? Google holds the crown with 92.2% of online search traffic. The next closest engine is Bing, with 2.6%.

Is marketing getting short shrift in company budgeting?

Agility PR Solutions

Marketing budgets have shifted downwards, dropping from 11.2 percent of overall company revenue in 2018 to 10.5 percent in 2019, according to a survey of chief marketing officers by Gartner.

TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees. Good morning, PR pros: TikTok is facing backlash from some of its popular users after they appeared in ads for the social media platform.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Unexpected media query? Don’t fear -- prepare!

Muck Rack

Unexpected media query? Don’t fear -- prepare

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PR biometrics—the link between content, brand value and emotion

Agility PR Solutions

Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro.

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The Christmas Creep

5W PR

Does it seem that the stores are displaying holiday items earlier and earlier each year?

New report series unlocks the latest insights on promoting an online business

Agility PR Solutions

In today’s digitalized world, every business is endeavoring to achieve a powerful online presence. But many are failing to meet that goal due to incomplete knowledge about digital marketing and communications methods, strategies, techniques, and trends.

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#MediaMonday – Danielle Lerner

HMA Public Relations

Our five-part #MediaMonday series on the Rocky Mountain Emmy Awards continues with Danielle Lerner of ABC 15. Check it out! The post #MediaMonday – Danielle Lerner appeared first on HMA Public Relations. Featured Media Monday Alison Bailin Alison Bailin Batz Danielle Lerner NATAS Rocky Mountain Emmy Awards National Academy of Television Arts & Sciences’ 42nd annual Rocky Mountain Emmy Awards Rocky Mountain Emmy Awards

Journalists on the move – Week of October 7th

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: Catarina Saraiva (@catarinasaraiva) has joined the Federal Reserve team, based in Houston. She will be covering regional Fed banks and trends in the labour market and […]. The post Journalists on the move – Week of October 7th appeared first on Agility PR Solutions. Media Moves

Marketing and 5G

Ronn Torossian

Now that nearly all cellular carriers have announced launches of 5G networks, what can marketers expect and plan for the future? Let’s start with the given. Each generation is faster.

New Weber report shows how top companies align C-suite strategy with diversity & inclusion

Agility PR Solutions

When diversity and inclusion (D&I) functions are closely aligned with corporate business strategies, companies see a positive impact on reputation, employee retention and financial success, according to new research from comms giant Weber Shandwick and management consultancy United Minds, in partnership with KRC Research. The firms surveyed 500 senior-level corporate D&I professionals at high revenue […].