Mon.Oct 07, 2019

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Crisis communications – academics and practitioners learning and sharing global best practice

Stuart Bruce

Crisis communications was the agenda for last week at the Crisis6 conference where PR and communications academics and practitioners from around the world gathered to … The post Crisis communications – academics and practitioners learning and sharing global best practice appeared first on Stuart Bruce.

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

Guest Post by Alma Causey. In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet.

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4 Tips for Transitioning From Military Public Affairs to the Civilian Sector

PRSay

Dr. Kaye Sweetser, APR+M, Fellow PRSA, keeps one foot in a combat boot and the other in civvies. With more than two decades of experience in public relations and military public affairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military public affairs to the civilian sector. • Get to know the new war room. Looking for a job is a lot easier when you’re rubbing elbows with your peers locally in the field.

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4 ways you can make more impact with your news

Agility PR Solutions

You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, “I have a great story, let’s write a press release!” Could be a new solution offering, the latest customer success story, or perhaps even a […]. The post 4 ways you can make more impact with your news appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Christmas Creep

5W PR

Does it seem that the stores are displaying holiday items earlier and earlier each year? The term “Christmas Creep” was first used in the mid-1980s to describe the merchandising of goods and decorations before the day after Thanksgiving which had heretofore been the traditional start of Christmas shopping. Since then, the term “holiday creep” also came into play to describe early sales for Halloween and Thanksgiving.

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Unexpected media query? Don’t fear -- prepare!

Muck Rack

Unexpected media query? Don’t fear -- prepare!

Media 110
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New report series unlocks the latest insights on promoting an online business

Agility PR Solutions

In today’s digitalized world, every business is endeavoring to achieve a powerful online presence. But many are failing to meet that goal due to incomplete knowledge about digital marketing and communications methods, strategies, techniques, and trends. In order to help marketers and entrepreneurs, SEO-focused research firm GoodFirms.co has released a new series of reports on digital marketing […].

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#MediaMonday – Danielle Lerner

HMA Public Relations

Our five-part #MediaMonday series on the Rocky Mountain Emmy Awards continues with Danielle Lerner of ABC 15. Check it out! The post #MediaMonday – Danielle Lerner appeared first on HMA Public Relations.

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Is marketing getting short shrift in company budgeting?

Agility PR Solutions

Marketing budgets have shifted downwards, dropping from 11.2 percent of overall company revenue in 2018 to 10.5 percent in 2019, according to a survey of chief marketing officers by Gartner. Findings from the firm’s new CMO Spend Survey 2019-2020 report reveal this is the first time since 2014 that marketing budgets have dropped below 11 percent. “In […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Marketing and 5G

Ronn Torossian

Now that nearly all cellular carriers have announced launches of 5G networks, what can marketers expect and plan for the future? Let’s start with the given. Each generation is faster. Some networks are a hundred times faster than the 4Gs they replaced and means that more people will have online access from more places. More […]. The post Marketing and 5G appeared first on.

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Journalists on the move – Week of October 7th

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: Catarina Saraiva (@catarinasaraiva) has joined the Federal Reserve team, based in Houston. She will be covering regional Fed banks and trends in the labour market and […]. The post Journalists on the move – Week of October 7th appeared first on Agility PR Solutions.

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New Weber report shows how top companies align C-suite strategy with diversity & inclusion

Agility PR Solutions

When diversity and inclusion (D&I) functions are closely aligned with corporate business strategies, companies see a positive impact on reputation, employee retention and financial success, according to new research from comms giant Weber Shandwick and management consultancy United Minds, in partnership with KRC Research. The firms surveyed 500 senior-level corporate D&I professionals at high revenue […].

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