Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]
Sword and the Script
MAY 11, 2019
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. But it’s not impossible, and there are a lot of resources and ideas for understanding the impact.
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