Tue.Aug 06, 2019

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should CEOs speak out on social, civil and political issues? Should brands take a stand? Pixabay. Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. The Edelman Trust Barometer (an annual gauge of trust in institutions) has long ranked CEOs higher than others. .

Corporate 198
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5 Tips to Effectively Engage Generation Zers

PRSay

Salty , Nugget , Spill the Tea , Woke — if you and your clients are not speaking the language of Generation Z, then you need to become fluent fast. By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations

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How to…calculate and compare owned media engagement rates across multiple social channels

The Resolution Blog

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable? Where should we be cautious when interpreting the data? Steph Bridgeman, from Experienced Media Analysts, has experience of […].

How To 120
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Why PR and SEO are Inherently Connected!

Lauri Pehar Borsh

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. And not only are backlinks still vital (they have been around for a long time), getting the “right […]. The post Why PR and SEO are Inherently Connected!

SEO 60
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to…calculate and compare owned media engagement rates across multiple social channels

The Resolution Blog

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable? Where should we be cautious when interpreting the data? Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes.

How To 120

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Crisis PR lessons from the recent mass shootings

The Stalwart Blog

I wanted to get my thoughts out there and what I think are the lessons learned from a Crisis PR standpoint related to the mass shootings. No matter what you believe in in terms of gun control, I think every audience is ticked off by what seems to be a lack of action. This goes back to the point I’ve made countless times in these video blogs. No matter who you are — government agency, government entity, nonprofit or for-profit organization — in any crisis, two things must be present: Empath

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Why PR and SEO are Inherently Connected!

Lauri Pehar Borsh

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. And not only are backlinks still vital (they have been around for a long time), getting the “right […]. The post Why PR and SEO are Inherently Connected!

SEO 60
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Tracking Back to School—spend boost spurs media coverage spike

Agility PR Solutions

Recent consumer research suggests that while families are expecting to spend a bit more on back to school shopping this year, the big shift in their habits is in the timing. The 2019 Brand Keys Back-to-School (B2S) study finds that families are shopping earlier, urged along by promotions like Amazon Prime Days and other ‘Black […]. The post Tracking Back to School—spend boost spurs media coverage spike appeared first on Agility PR Solutions.

Media 60
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What is a contact report?

HMA Public Relations

Alison shares her PR expertise by taking us through the PR Toolbox, this time explaining the contact report. The post What is a contact report? appeared first on HMA Public Relations.

Report 41
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 questions with Shannon Palus from Slate

Muck Rack

6 questions with Shannon Palus from Slate

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Book Clubbin': How to Better Your Marketing with Empathy and Service

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Marketing is everywhere, whether you realize it or not. Businesses rely on marketing to fuel their overall success, and consumers rely on it to educate themselves on the purchases they plan to make.

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New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

Sword and the Script

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views.

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What We Can Learn From The Gallagher’s Perma-war

Mark My Words

On April 7th, 1994, late at night, in a long-since rebranded Glaswegian hotel, a tape was recorded of two brothers that would launch the beginning one of the longest running and most entertaining rock n roll feuds of all time. The Wibbling Rivalry tapes, a drunken argument between the crown princes of rock n roll concerning whether it is more rock n roll to do a brilliant set or to throw a TV out the window, kick started the public fascination with the two feuding siblings.

Film 74
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.