Tue.Aug 06, 2019

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should CEOs speak out on social, civil and political issues? Should brands take a stand? Pixabay. Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. This year, Hilton turned 100.

5 Tips to Effectively Engage Generation Zers

PRSay

Salty , Nugget , Spill the Tea , Woke — if you and your clients are not speaking the language of Generation Z, then you need to become fluent fast.

Follow these best practices to create superb marketing videos

PR Daily

Almost every major business and organization uses video to inform and engage consumers. These techniques and focal elements can help you make the most of your visual offerings. Marketers are piling into producing streaming videos.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to…calculate and compare owned media engagement rates across multiple social channels

The Resolution Blog

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable?

More Trending

New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

Sword and the Script

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community.

Infographic: A guide to Instagram ads

PR Daily

The photo-sharing app is a key platform for many campaigns—and it might be worth spending some of your budget on ads. What options do you have to boost your message? Instagram is a potent platform for reaching your audience, particularly if they are a younger demographic.

What We Can Learn From The Gallagher’s Perma-war

Mark My Words

On April 7th, 1994, late at night, in a long-since rebranded Glaswegian hotel, a tape was recorded of two brothers that would launch the beginning one of the longest running and most entertaining rock n roll feuds of all time.

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Prove that the pen is sharper than the scalpel

PR Daily

Learn to wield words with surgical precision at this virtual summit. Words have the power to change people’s minds—and alter the course of history. Wouldn’t it be great if your writing could shape your organization’s future?

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Crisis PR lessons from the recent mass shootings

The Stalwart Blog

I wanted to get my thoughts out there and what I think are the lessons learned from a Crisis PR standpoint related to the mass shootings. No matter what you believe in in terms of gun control, I think every audience is ticked off by what seems to be a lack of action.

The NYT’s headline gaffe, Instagram and WhatsApp rebrand, and Tinder’s harassment lawsuit

PR Daily

Also: Barney’s files for bankruptcy, Cathay Pacific admits using cameras to watch passengers, and how ‘pay to play’ hurts PR’s credibility. Good morning PR pros: Your headline could be your only opportunity to land your message with readers, so choose wisely.

Why PR and SEO are Inherently Connected!

Personal PR

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO.

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Tracking Back to School—spend boost spurs media coverage spike

Agility PR Solutions

Recent consumer research suggests that while families are expecting to spend a bit more on back to school shopping this year, the big shift in their habits is in the timing.

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6 questions with Shannon Palus from Slate

Muck Rack

6 questions with Shannon Palus from Slate

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What is a contact report?

HMA Public Relations

Alison shares her PR expertise by taking us through the PR Toolbox, this time explaining the contact report. The post What is a contact report? appeared first on HMA Public Relations. Featured HMA Public Relations Public Relations Alison Bailin Alison Bailin Batz contact report PR Toolbox

Book Clubbin': How to Better Your Marketing with Empathy and Service

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Marketing is everywhere, whether you realize it or not.