Fri.Jun 22, 2018

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Avoid the burn: five ways to balance results and relaxation during the European summer

PR in High Definition

In the UK, we’ve been quite lucky to enjoy many warm days already this year, and naturally it’s got everyone gearing up for their summer holiday plans (and rightly so!). For our European colleagues too, we know that for many of the countries it’s not uncommon to switch off for an entire month or two over the summer to relax and enjoy – regardless of industry.

Local 48
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How to Maximize Public Relations Placements

5W PR

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. Unfortunately, while PR placements might have been the peak of the agency journey a few years ago, that’s not the case anymore.

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PR firms flop again in Cannes Lions PR Grand Prix ? so what?

Stuart Bruce

Yet again PR firms have ‘failed’ to make much of an impact in the Cannes Lions. I read this in the report from Paul Holmes headlined AMV/BBDO’s ‘Trash Isles’ takes Cannes PR Grand PR as PR firms struggle again.

Report 96
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Ok Google, how do you optimise PR in the age of voice search?

PR in High Definition

The evidence is right there. Virtual assistants are here to stay. The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Innovation in virtual assistants is all about making them as human as possible – Amazon’s Alexa recently announced how it rewards children who say ‘please’, whilst Match launched chatbot Lor

Google 48
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Is Public Relations Right for You?

HMA Public Relations

Do you have what it takes? This blog post will help you determine if working in public relations is right for YOU. The post Is Public Relations Right for You? appeared first on HMA Public Relations.

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6 tips for writing a great headline

Axia PR

Learn how to write headlines that will attract more readers.

Writing 79
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Yossarian: Getting creative with AI

PR in High Definition

Finding that those group brainstorms are starting to lose their fizzle? Your presentations and decks all seem to be starting to look the same, always reverting back to the same themes, those same stock photos? When trying to think up and flesh out new ideas, it’s always best to get as many different perspectives and viewpoints as you can, so why not also get AI involved?

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How to Evaluate a Social Media Listening Platform

Beyond PR

Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet. This is largely thanks to people’s passion for creating and sharing online content. Additionally, 81 percent of the U.S. population had a social media profile as of 2017, and that number is only continuing to rise.

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How to Handle a Sugar Rush

Mark My Words

In 2008-9 Prime Minister Gordon Brown bent over backwards to recruit Alan Sugar as his government’s ‘Business Czar’, with an eye to lining up the boisterous entrepreneur as Labour’s mayoral candidate. Back then reality TV stars going into politics didn’t have quite the same stigma as it does now and in the dying years of New Labour proximity to mass media appeal was all the more essential in the absence of Boxoffice Blair.

How To 60
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.