Agility PR Solutions

FEBRUARY 21, 2023

Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz on social media or a bump in YouTube views, but […] The post Top Super Bowl 2023 advertisers that dominated the buzz: Who made the cut?

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Advertising Advertising Television YouTube 148

5W PR

FEBRUARY 21, 2023

In today’s world, consumers are more discerning than ever and demand transparency, especially from brands and influencers in the beauty industry. As a result, it is imperative that influencers and brands in the industry are transparent with their audiences. This is the best way for them to build trust and loyalty with their audiences. Social media transparency Social media transparency helps to build trust between brands, influencers, and consumers.

Ethics 88

Ethics Consumer Social Media Education 88

Agility PR Solutions

FEBRUARY 21, 2023

At a time of economic uncertainty, brands are missing out on significant revenue and market share growth opportunities—and jeopardizing future growth—due to a lack of appropriate and purposeful focus on Black, Hispanic, Asian and LGBTQIA+ communities, new research from advertising and marketing tech platform Direct Digital Holdings reveals. The firm’s new report, Dollars & DEI: […] The post How brands are missing out on revenue by not engaging effectively with diverse communities appea

Community 85

Community Brand Branding Advertising 85

Axia PR

FEBRUARY 21, 2023

In this episode, Casey Mank, co-founder of Bold Type, joins host Jason Mudd to discuss best practices for internal communications at your organization. Tune in to learn more!

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Internal International Communications 87

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

FEBRUARY 21, 2023

Today we’re excited to announce the launch of our new Highlights feature, which is now available in NewsWhip Spike. With this feature, NewsWhip is taking real-time media monitoring to the next level with real-time insights. Here’s what you can expect. Introducing: The Highlights feature Highlights takes the grunt work out of data analysis by automatically analyzing billions of data points in real time and identifying the most important insights you need to know about; saving you time, making su

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Analysis Examples Data Publicity 78

PRSay

FEBRUARY 21, 2023

Growing up on a small farm in Alabama, Ken Melton’s main entertainment was news. “Even as a kid, I used to watch TV news from around the world and take my dad’s newspaper and try to read it,” he said. “I thought, ‘I really like what they’re doing. I don’t know how to get there, but I’m going to try.’” Melton was guest speaker for the Feb. 16 episode of S&T Live , marking the one-year anniversary of PRSA’s monthly webinar series on LinkedIn.

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Storytelling Writing Journalism LinkedIn 66

PR 20/20

FEBRUARY 21, 2023

I n all industries, everything begins with a plan. Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. But what happens when the unexpected strikes? That exact question ran through the minds of many executives at legal firms during the COVID-19 pandemic. With many business models built on in-person experiences and traditional marketing, pivoting to a virtual world came with a significant learning curve.

Marketing 68

Marketing Resources Advertising Advertising 68

OnePitch

FEBRUARY 21, 2023

This week on the Coffee with a Journalist podcast we’re joined by Jay Peters , a news writer at The Verge. Jay covers breaking news in consumer technology, video games, entertainment, streaming, and more. He also writes about virtual worlds, the technologies that power them, and the companies trying to make the metaverse happen.

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Technology Video Writing Consumer 52

Doctor Spin

FEBRUARY 21, 2023

Facebook introduced the Like button in 2009. The impact of the Like button has been significant culturally, analytically, structurally, economically etc. 1 Facebook like button. (2023, February 3). In Wikipedia. [link] It’s one of the most influential PR campaigns of all time. Learn more: Table of Contents Background: A New Feature for Interaction Activity: Tapping the Engagement Pyramid Result: Multi-Level Data Opt-In Insight: Change the Internal Polarity Background: A New Feature for Int

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Case Study Facebook Study Wikipedia 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Landis PR

FEBRUARY 21, 2023

Here are a few more pearls of wisdom from the Landis team about how traveling makes us better at our jobs. Interested in viewing part one? Click here. Brianne Murphy Miller Be flexible. There are always options. “On a trip to London recently, I arrived during a rail strike that made getting around the city almost impossible. I had to be flexible and find workarounds – travel by car to appointments early and find places to work nearby, walk to meetings (bring a change of shoes!

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Travel Hotels Product Launch Local 52

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless. The difficult part was discovering where to apply them.

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Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. It takes facts—solid statistics, customer testimonies and proof points. Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics.

Reputation 78

Reputation Corporate Content Marketing Survey 78

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer