Sat.Dec 12, 2020

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Do We Really Want State Farm’s Rodgers Rate?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ “How much does it cost?”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits.