Barokas

DECEMBER 19, 2019

It’s well known that the media landscape has been shrinking for years. According to the latest figures, it appears that the decline is picking up momentum. Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me.

Marketing 195

Marketing Advertising Advertising System 195

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year. 1. Content as a priority, not a one-off campaign. While there have always been great campaigns by large brands focused on producing content that will draw attention or bring in new audiences, unless there’s a clear direction for how

Strategy 103

Strategy Trends Storytelling Journalism 103

Cision

DECEMBER 19, 2019

In our latest recap of AP Style rules, we review apostrophes and the proper usage of versus, vs., and v.

Blogging 156

Blogging Media 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

DECEMBER 19, 2019

A media database or media contact database is one of the most important media relations tools available. Simply put, it’s a database of editors, journalists, bloggers, influencers and other media contacts, as well as media outlets. Carefully used, it can determine the success of a campaign and allow you to build meaningful relationships that will […].

How To 118

How To Media Tools Media Relations 118

Agility PR Solutions

DECEMBER 19, 2019

Until recently, successful cross channeling meant braving the treacherous currents of the English Channel and swimming from France to England, or paddling the deep Alenuihaha Channel between the islands of Hawaii and Maui. In today’s digital marketing era, cross channeling is the holistic and successful integration and employment of different social media to reach customers where they […].

How To 97

How To Social Media Marketing Media 97

Cision

DECEMBER 19, 2019

CES 2020: The Secret to Boosting Media Success from Cision.

Media 156

Media 156

Agility PR Solutions

DECEMBER 19, 2019

Equal Pay Day may have started 13 years ago, but where has it gone since then? According to some reports, not very far. And that doesn’t include the federally-enacted Equal Pay Act of 1963. In November, Bloomberg reported that even media people at various news organizations like the New York Times, CNN, and the Wall Street Journal began sharing […].

Journalism 88

Journalism Report Media Analysis 88

Cision

DECEMBER 19, 2019

Elisabeth Buchwald joins MarketWatch, Tara Golshan new at HuffPost, and more.

Media 120

Media Blogging 120

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

DECEMBER 19, 2019

With the holidays here, retailers must perfect their sales strategy if they want to meet 2019 revenue goals in the final days of the year. Since holiday shoppers are more accustomed to quick shipping and steep discounts, however, it’s become more challenging for marketers to cut through to customers during the busy holiday shopping season. […].

Retail 78

Retail Strategy Marketing Meeting 78

Communications Conversations

DECEMBER 19, 2019

There’s a common phrase you hear uttered by all when they leave a job: “let’s stay in touch.” You’ve said it before. I’ve said it before. We’ve all said it. The big question is: Who really means it. More to the point: Who actually DOES it. Because the people who actually DO stay in touch–those are the people to stay connected with as long as you possibly can.

Engineering 78

Engineering LinkedIn Agency Examples 78

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! We’ve compiled a list of final items you should do to end the work year right. Take a moment and reflect on how the work year went. Season Greetings If you haven’t already done so, send a holiday greeting to your business contacts.

Agency 75

Agency Analysis Social Media Advertising 75

Muck Rack

DECEMBER 19, 2019

Leveraging the PESO model (Plus, some essential tips for end of year PR reporting)

Report 79

Report 79

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Scott Public Relations

DECEMBER 19, 2019

There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world. Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change’s impact on our health is a looming specter that is already taking its toll.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. We’ve already started to see the first indications of where things are going.

Video 48

Video Trends Storytelling YouTube 48

Scott Public Relations

DECEMBER 19, 2019

The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Income inequality refers to the disparity in the distribution of wealth and income between different groups of people.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Greenbanana PR

DECEMBER 19, 2019

In our careers, we don’t always achieve everything that we would like to achieve. We may not secure a promotion, win an award, gain a payrise or attain our outcome objectives. But life isn’t a game of hopscotch where you have to follow the rules to get from 1 to 10. Does it matter if. Read More.

Education 45

Education Publicity 45

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

HMA Public Relations

DECEMBER 19, 2019

Yesterday, Abbie discussed whether PR disasters are really just that. Now, check out some of the best PR campaigns - from the past decade. The post Best PR Campaigns of the Decade appeared first on HMA Public Relations.

Publicity 41

Publicity Report Agency 41

MaccaPR

DECEMBER 19, 2019

Will anyone be able to look at a $2,000 Peloton bicycle again with a straight face or, inspired by the actress featured in Peloton’s widely-maligned TV spot, a terrified face? Since unleashing the unintentionally hilarious Christmas TV spot, “The Gift That Gives Back,” Peloton has endured consumers on social media hammering their ad depicting a husband gifting his wife a Peloton, which inspires her to joylessly work out to, seemingly, please her male partner.

Marketing 107

Marketing Exercises YouTube Consumer 107

The Stalwart Blog

DECEMBER 19, 2019

As we produced this video, it’s expected that five-term Republican Congressman Duncan Hunter will resign his seat within weeks if not days. This event stems from him pleading guilty to one count of campaign finance fraud. The story goes back three years when he faced 60 counts. At the time Rep. Hunter blamed his wife to some degree about handling the finances for his campaign, but put more onus on what he called the “Deep State” of Washington bureaucracy that, from is perspective, wanted t

Crisis 78

Crisis Video Publicity Blogging 78

Agility PR Solutions

DECEMBER 19, 2019

There’s no getting around it—times have probably never been more partisan in this country. We’ve seen how it can impact attitudes on what politicians can get in the stocking for Christmas. So, what about something as simple as greeting others? Research and insights firm Regina Corso Consulting surveyed over 2,000 Americans to find out. While seven […].

Survey 78

Survey Trends Publicity 78

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management