PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations. As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands.

Brand 126

Brand Branding Guidelines Creativity 126

NewsWhip

MAY 10, 2018

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. The post What goes viral on Facebook? April 2018 analysis appeared first on NewsWhip.

Viral 110

Viral Analysis Facebook Data 110

Waxing UnLyrical

MAY 10, 2018

Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause.

Creativity 73

Creativity Communications Brand Branding 73

Deirdre Breakenridge

MAY 10, 2018

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. On Thursday, May 24th at 12:00 p.m. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation.

Corporate 56

Corporate Reputation Community Resources 56

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

MAY 10, 2018

Of course it is! But, it’s not as easy is sending an email or calling a meeting. Just because you say or type it does NOT […]. The post Is Effective Employee Communications Possible? appeared first on HMA Public Relations.

Employee 48

Employee Communications Course Meeting 48

Onclusive

MAY 10, 2018

Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms.

Storytelling 230

Storytelling Technology Tools Infographics 230

ImPRessions - Crenshaw Communications

MAY 10, 2018

When someone asks a public relations person what they do for a living, and the PR person hesitates, it’s only because of Samantha Jones. Once and for all, real-life PR pros aren’t likely to resemble Samantha ( Sex and the City ), Olivia Pope ( Scandal ), Liz & Liz ( Kroll Show ), or Shauna Roberts ( Entourage ). Ironically, the PR profession can blame pop culture for its portrayal as a shallow, vapid, or glamorized profession.

Corporate 136

Corporate Reputation Pitching Trends 136