Mon.Dec 05, 2022

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Making More Effective Influencer Marketing Strategies

Ronn Torossian

There are many different things that go into creating effective influencer marketing campaigns, however, the most successful types of influencer marketing campaigns tend to stick to a few very effective strategies. Documentation Most companies, when looking to create influencer marketing campaigns, create a list of potential influencers they can reach out to via social media […].

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Is It Time to Leave Twitter? PR Pros Weigh In

Prowly

You thought you’d be talking to your PR clients more about holiday guides than Twitter accounts this month, didn’t you? The current Twitter controversies have many PR professionals debating whether their clients’ best interests lie with staying on the platform or moving along to greener social media pastures. In this article, we consider the current […].

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Implementing a PR Strategy

5W PR

These days, pursuing public relations efforts for the sake of having any sort of public relations effort, is the same as not doing anything at all because any plan without a goal, or a strategy isn’t going to be useful. That’s why it’s important for companies to implement the right public relations tactics and strategies in their campaigns.

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Retail industry delivers solid brand intimacy—who are the leaders?

Agility PR Solutions

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM. Trader Joe’s outperformed 21 brands in its category, with a strong association […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson

Ethical Voices

Joining me on this week’s episode is Brian Peterson , the principal of Greater Life Communications. He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. How public relations professionals are failing and what we can do. The need for a culture of kindness.

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Pavlov’s Inbox

Doctor Spin

I use Pavlov’s Inbox to manage my incoming emails. I’m not a big fan of Inbox Zero. I get the general idea behind the popular email productivity system, but it doesn’t work. I want to manage the senders, not their emails. 1 There is, of course, the issue of spam, unauthorised solicitation, and pointless social network notifications.

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SEO vs. paid advertising—which one is better for you and why?

Agility PR Solutions

SEO vs. paid advertising—it’s a debate that won’t die anytime soon. People love to argue over this topic (strangely so) and will continue doing so even as I type these words. However, SEO and PPC (pay-per-click, or SEM) are extremely effective marketing channels, each with pros and cons. Ever wondered which one is better? Here […].

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The State of PR Measurement 2022

Institute for Public Relations

This summary is provided by the IPR Measurement Commission. Muck Rack explored how PR professionals measured success in 2022. A survey of 805 PR professionals was conducted Oct. 11–22, 2022. Key findings include:1.) Respondents said connecting PR metrics to business outcomes (67%) and proving the value of metrics (59%) were the most challenging aspects of … Continue reading The State of PR Measurement 2022 → The post The State of PR Measurement 2022 appeared first on Institute for Pu

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NextGen tech 2023 outlook: Web3 and the metaverse will accelerate immersive technology

Agility PR Solutions

New research from global law firm Perkins Coie exploring extended reality (XR) and NextGen technology, which encompasses technological advancements like Web3 and the metaverse, shows that immersive technology has reached a critical point. The findings of the firm’s sixth annual XR Report reveal that while stakeholders still expect the industry to grow, the pace of growth […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Corporations Prioritizing Environmental Sustainability

Institute for Public Relations

This blog is provided by the IPR ESG & Purpose Research Library. Honeywell examined the sentiment and progress of Environmental Sustainability (ES) initiatives on a global basis. A survey of 653 professionals directly involved in the planning, strategic development, implementation, or oversight of environmental sustainability goals and initiatives was conducted April 1–Sept. 30, 2022.

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Unconventional paths to PR: How did we all get here? (Part 2)

The Hoffman Agency

By Hoffman Europe. The bustling world of public relations and communications is filled with people from all walks of life. While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. You may be surprised to know that most of our European team fall into the second category as they leverage transferable skills from their past experiences to become well-rounded B2B tech PR profes

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Investor Relations Officers Gained Influence During the Pandemic

Institute for Public Relations

Korn Ferry examined the role investor relations officers (IROs) play in helping organizations navigate unpredictable and dynamic markets. A survey of 397 members of the National Investor Relations Institute (NIRI) was conducted from April – May 2022. Key findings include: 1.) IROs said the most important skills needed to be successful today are: — Communication/storytelling — … Continue reading Investor Relations Officers Gained Influence During the Pandemic → The post In

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5 Biggest HubSpot Onboarding Challenges and How to Overcome Them

PR 20/20

S ure, onboarding yourself to a new CRM platform like HubSpot can come with difficulties. Onboarding your entire company, however, is a completely different challenge. While completing the HubSpot onboarding process will undoubtedly reap benefits, you must first overcome the hurdles of learning a new platform. Below, we list a few top HubSpot onboarding challenges we’ve witnessed and the best strategies to overcome them. 1.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.