Sun.Oct 23, 2022

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PR & the most controversial World Cup in history

The Resolution Blog

At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup opening in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch. This year is very different. Nearly […]. The post PR & the most controversial World Cup in history appeared first on PR Resolution — by CoverageBook.

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10 steps to create an outstanding marketing plan

Agility PR Solutions

A marketing plan is a blueprint for your business’s success. It lays out your goals and how you will achieve them, including what you’ll do, who you’ll target, and how much money you’ll need. With a well-crafted marketing plan, you can focus your efforts and make the most of your resources. Creating a marketing plan […].

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How To Leverage Public Relations During The Holiday Season

The Hoyt Organization

The holiday season is a time of cheer and gift-giving. And while many people spend this time trying to rest after a busy year, it proves to be one of the busiest times of the year for public relations and consumers both. When done right, the holiday season presents a time of unprecedented growth. With […]. The post How To Leverage Public Relations During The Holiday Season appeared first on The Hoyt Organization.

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Data management found to be critical for successful AI adoption

Agility PR Solutions

New research from MIT Technology Review Insights affirms AI and data management as essential pillars to enterprise success—and the majority of survey respondents cited data mismanagement as a critical factor that could jeopardize their company’s future AI success. The new report, CIO Vision 2025: Bridging the Gap Between BI and AI, was conducted in May […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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StoryBrand BrandScript: Ends in Success

Axia PR

Tell your consumers how your products or services will make their lives better. Now that you’ve determined how your consumer can take action, you need to tell them why they should take action. List everything the consumer can experience using your product or service. Give them a vision to chase and let them know how easy their life can be with your product or service.

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Presenting for the NATO Strategic Communications Centre of Excellence

Karen Freberg

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The future of ESG: North American business leaders lag in ESG enthusiasm

Agility PR Solutions

Even though virtually all (98 percent) global business leaders cite environmental, social and governance (ESG) as a top factor in business success, only 25 percent of North American respondents think that prioritizing an ESG strategy will be an ‘extremely important’ focus by 2032, compared to 71 percent of their counterparts in the Asia-Pacific region and 58 percent […].