Tue.Apr 16, 2019

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3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee. But it might be a need for a dentist, doctor, lawyer, or accountant. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches.

Local 133
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How to Avoid Sacrificing PR Excellence During Rapid Growth

Barokas

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. They dream big – and aim high. Everyone wants to be a unicorn. But while scaling by the Silicon Valley standard – growing fast and furious at any cost – may work for those rare companies that have just the right mix of timing, people, ideas and funding, it doesn’t work for every startup.

How To 102
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The art of the pitch—4 steps for creating the perfect presentation

Agility PR Solutions

Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead Establish your brand’s story first. This begins with your elevator pitch. […]. The post The art of the pitch—4 steps for creating the perfect presentation appeared first on Agility PR Solutions.

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Is KFC’s virtual influencer Colonel Sanders the start of a new (weird) trend?

Communications Conversations

In case you missed it, KFC launched its own virtual influencer last week–a virtual Colonel Sanders–on Instagram. It’s the brainchild of Weiden + Kennedy and the KFC folks and it seems to have a lot of people talking–including many on Twitter talking about how “hot” the virtual Sanders is! On one hand, this is a full-blown publicity stunt by KFC (and it seems to be working!).

Trends 79
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between

Survey 71

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Using Analytics to Improve Digital Marketing Strategy

5W PR

Marketing is a data-driven industry, especially today with the increase in the use of social media platforms and the continued advancement of analytics available for marketing campaigns. But how does a brand leverage this data to its advantage? What data is necessary to compile and analyze? The answer will be different for each brand, but the general best practices for marketing analytics should still be followed.

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Winning in the Business 4.0 world—4 critical behaviors execs must embrace now

Agility PR Solutions

With a rapidly evolving business landscape and increasingly sophisticated customer expectations, businesses face constant challenges to quickly adapt and stay ahead. Enlightening new research from IT services, consulting, and business solutions firm Tata Consultancy Services (TCS) reveals that 60 percent of companies worldwide that have adopted the full range of business behaviors needed to thrive […].

Company 66
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Crisis management research: When your brand’s celebrity endorser misbehaves

Muck Rack

Crisis management research: When your brand’s celebrity endorser misbehaves

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Reflecting on One Year as an Inbound PR Consultancy - ITPR's Story

Inbound PR

Republished with permission from ITPR's blog. New is always scary, so when we sat down as a team around a year ago and decided we were moving away from ‘traditional PR’ to Inbound PR , it’s fair to say I was a little apprehensive. They say you can’t teach an old dog new tricks, plus I’d only ever worked in the ‘old’ version of PR , so moving to something I didn’t have a lot of knowledge of at the time took me a little out of my comfort zone.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Tech Tools We Love for Solo PR Pros

Solo PR Pro

We Solo PR Pros love any gadget, app, or tech tool that helps us to save time, stay organized, and better serve our clients. Here is a list of tools we are loving right now. Otter.ai. We are always on the hunt for an audio transcription tool and we love Otter.ai. It allows you to create shareable transcriptions of audio files and is perfect for meeting notes, webinars, podcasts and more.

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Why your business needs a credible spokesperson

Public Relations Sydney

Businesses need to have a confident, well-spoken, professional spokesperson. Someone who understands your business and someone who can represent the values your company holds. Therefore, it is important that your business understands why they need a credible spokesperson. Alan Joyce, CEO of Qantas is a great example of being a very credible spokesperson.

Writing 49
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Class All The Way

HMA Public Relations

Former Phoenix Suns coach John MacLeod passed away earlier this week. He is the winningest coach in team history and in my mind, was a tremendous class act. The post Class All The Way appeared first on HMA Public Relations.

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Book Clubbin': 5 Ways Marketers Can Fuel Company Success

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. All businesses want to succeed and sustain themselves for many years to come. But, what makes a business grow from a startup to an enterprise success story?

Company 66
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.