Tue.Apr 16, 2019

14 ways to spring-clean your online pressroom

PR Daily

Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up. Spring is here, and that means it’s time to do a major housecleaning. Just ask Martha Stewart.

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3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee. But it might be a need for a dentist, doctor, lawyer, or accountant.

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Infographic: 10 ways tech is transforming digital marketing

PR Daily

Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire.

How to Avoid Sacrificing PR Excellence During Rapid Growth


Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. They dream big – and aim high. Everyone wants to be a unicorn.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How bridging puts your media interview back on track

PR Daily

A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation. Here’s how to use this helpful technique. It’s the stuff of nightmares for PR pros. The interview is going along fine when—wham!—the

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Strunk and White: Cutting clutter and throttling the passive voice

PR Daily

The famous ‘Elements of Style’ marks a century of lessons for writers: ‘Omit needless words,’ and use a ‘concise, comprehensive statement’ to anchor descriptive paragraphs, among others. If you ever head back to college to finish that master’s degree, William Strunk Jr. and E.B.

Is KFC’s virtual influencer Colonel Sanders the start of a new (weird) trend?

Communications Conversations

In case you missed it, KFC launched its own virtual influencer last week–a virtual Colonel Sanders–on Instagram.

Notre Dame fire elicits a flood of donations from brands worldwide

PR Daily

Its iconic bell towers and central rose window still stand, and even as the world mourns the devastation, philanthropists pledge millions to resurrect the landmark Paris cathedral. As sections of Notre Dame Cathedral still smoldered, pledges began pouring in to rebuild the Paris landmark.

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The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. The exercise of getting a release through reviews and approvals can take longer than does the process of writing one.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Save $50 on Ragan’s 2019 Health Care PR & Marketing Awards entries

PR Daily

Submit the campaigns and projects that told stories about your health care organization, medical facility or nonprofit. Don’t miss the early-bird deadline on May 10. The post Save $50 on Ragan’s 2019 Health Care PR & Marketing Awards entries appeared first on PR Daily.

How innovative CMOs create business value with hyper-relevant CX

Agility PR Solutions

A small number of innovative chief marketing officers are helping their organizations generate shareholder returns 11 percent higher than those of their industry peers by delivering hyper-relevant customer experiences, according to a new report from Accenture.

Book Clubbin': 5 Ways Marketers Can Fuel Company Success

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

Winning in the Business 4.0 world—4 critical behaviors execs must embrace now

Agility PR Solutions

With a rapidly evolving business landscape and increasingly sophisticated customer expectations, businesses face constant challenges to quickly adapt and stay ahead.

Crisis management research: When your brand’s celebrity endorser misbehaves

Muck Rack

Crisis management research: When your brand’s celebrity endorser misbehaves

Class All The Way

HMA Public Relations

Former Phoenix Suns coach John MacLeod passed away earlier this week. He is the winningest coach in team history and in my mind, was a tremendous class act. The post Class All The Way appeared first on HMA Public Relations. Featured HMA Public Relations John MacLeod KNAZ-TV Phoenix Suns Scott Hanso

Using Analytics to Improve Digital Marketing Strategy


Marketing is a data-driven industry, especially today with the increase in the use of social media platforms and the continued advancement of analytics available for marketing campaigns. But how does a brand leverage this data to its advantage? What data is necessary to compile and analyze?

Tech Tools We Love for Solo PR Pros

Solo PR Pro

We Solo PR Pros love any gadget, app, or tech tool that helps us to save time, stay organized, and better serve our clients. Here is a list of tools we are loving right now. Otter.ai. We are always on the hunt for an audio transcription tool and we love Otter.ai.

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Why your business needs a credible spokesperson

Public Relations Sydney

Businesses need to have a confident, well-spoken, professional spokesperson. Someone who understands your business and someone who can represent the values your company holds. Therefore, it is important that your business understands why they need a credible spokesperson. Alan Joyce, CEO of Qantas is a great example of being a very credible spokesperson. From writing […]. The post Why your business needs a credible spokesperson appeared first on Public Relations Sydney.