Why It’s Important to Maintain Marketing and PR Budgets in a Recession
Sword and the Script
JUNE 21, 2022
Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the economy goes south, that room goes quiet which offers a marked advantage for businesses that maintain their marketing and PR budgets. . They are talking about a recession again. Who is “they”? Seventy percent of academic economists surveyed by the Financial Times and 60% of CEOs surveyed by the Conference Board.
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