Sword and the Script

JUNE 21, 2022

Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the economy goes south, that room goes quiet which offers a marked advantage for businesses that maintain their marketing and PR budgets. . They are talking about a recession again. Who is “they”? Seventy percent of academic economists surveyed by the Financial Times and 60% of CEOs surveyed by the Conference Board.

Marketing 135

Marketing Survey Financial B2B 135

Business Wire

JUNE 21, 2022

We have all heard the saying “high risk, high reward.” Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions. So how do companies successfully juggle all of these variables and assuage any potential fears of shareholders, employees, customers, business development partners and others?

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Storytelling Blogging Employee Industry 393

PRSay

JUNE 21, 2022

Photo of the author above right. My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. It came in college. That’s when my big secret became the talk of the prestigious UT-Austin Plan II Honors Program. My diary had been stolen, and the contents had been shared throughout the student body. Looking back at the situation now, I’m not certain what was worse: my literary efforts to sound like a combination of Ayn Rand and Anais Nin — or my verba

Crisis Communications 175

Crisis Communications Course Crisis Communications 175

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company). And we thought it would be interesting to put our own NewsWhip spin on it.

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Facebook Brand Branding Measurement 138

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

JUNE 21, 2022

When you stop to think about it, the rise and growth of social media have provided PR professionals with many new and incredible opportunities. In fact, social media is now so useful to an overall PR strategy that you should dedicate a sizeable portion of your plan to social media PR. The goals of PR […]. The post Social Media PR: How to Use Social Media For PR (w/ Examples) appeared first on Prowly Magazine.

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Social Media Examples Media How To 104

Agility PR Solutions

JUNE 21, 2022

Preparing for the summer requires more than packing your bags and saying goodbye to your friends: It may also mean thinking about how you want people (namely future employers, partners, clients, etc.) to see you after graduation. The way that you market yourself can have a big impact on your opportunities in the near future. […]. The post 4 tips for improving your public relations game this summer appeared first on Agility PR Solutions.

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Publicity Marketing 86

HMA Public Relations

JUNE 21, 2022

Mascots are not only an eternal marketing tool for businesses, but an important milestone for PR people as well. Read more on the significance of mascots in today's post from Justin Liggin.

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Tools Marketing 81

Agility PR Solutions

JUNE 21, 2022

With the growing trend of marketing automation, the need for customer data collection for companies has also increased. Marketers collect customer data to get insights into their buying behavior and track their buying patterns. They can perform better marketing automation by designing customized campaigns and targeting focused groups. The implications for marketers The debate over […].

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Privacy Technology Marketing Data 78

Axia PR

JUNE 21, 2022

Analyzed through the scope of strategic communication, the guide tells brands how to stand out in light of new trends. As we continue deeper into 2022 and the business landscape continues to change, Forrester Research released its annual predictions, titled “ Disruptive Forces Necessitate Bold Decisions ,” stating that “the new normal will be more new than it will be normal.

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Communications Trends Technology Industry 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Agility PR Solutions

JUNE 21, 2022

As consumers return to more normal but more skeptical behaviors, new research from global comms giant WE Communications uncovers their increasing expectations on issues related to privacy and fair use of personal data in the post-pandemic era. The firm’s newly released Brands in Motion global report, The Privacy Mandate: New Normal, New Rules, seeks to […].

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Consumer Privacy Brand Branding 78

Prohibition

JUNE 21, 2022

It was a very happy Tuesday for team Prohibition as we attended the PRCA Dare awards last week. We’re pleased to announce that we won two awards – ‘Medium Consultancy of the Year’ and the ‘B2B Award’ for our campaign with Fentimans. Taking home the ‘B2B Award’ at the PRCA Dare Awards 2022 for our Fentimans campaign.

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B2B Social Media Industry Media 62

Shift Communications

JUNE 21, 2022

For the crypto market and in crypto marketing, it’s a tale of evolution. By Darren Weiss, VP, Crypto and Blockchain. We’re in the business of words, but sometimes the best word is attribution. In a January piece titled “ Welcome to the New WIRED ,” editor-in-chief Gideon Litchfield looked inward at how the revered publication should examine tech today in a climate that often demonizes it.

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Marketing Financial Conference System 60

PR 20/20

JUNE 21, 2022

W hat do an NFL coach, a chef, and Elon Musk all have in common? They solve problems using first principles thinking. Sometimes called “reasoning from first principles,” first principles thinking is the practice of questioning every assumption you think you know about a given problem, then creating new solutions from scratch. It’s one of the best ways to unlock creative solutions to complicated problems.

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How To Creativity Examples Blogging 63

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Landis PR

JUNE 21, 2022

Photo courtesy of Pexels. Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. Primed for a big comeback next year, CES is taking place in Las Vegas, Nevada, USA, Jan. 5-8, 2023, with Media Days in January. The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the indus

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Company Technology Hotels Meeting 52

Practical Law Construction

JUNE 21, 2022

Sometimes it feels that, as an adjudicator, you are damned if you do and are also damned if you don’t. In this case – Liverpool CC v Vital Infrastructure Asset Management (Viam) Ltd (In Administration) – it was both what the adjudicator did do and what he didn’t do that led the judge to issue a declaration that his decision was unenforceable.

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Construction Analysis Transportation Data 52

Bianchi Biz Blog

JUNE 21, 2022

I am a freelance editor representing Heavy Duty Trucking and TruckNews. My specialty is coverage of equipment issues, from engines to brakes and everything in between. I test drive new equipment offerings in print and video formats. I also host HDT’s audio and video podcast, HDT Talks Trucking. Can you tell us what types of stories, trends or issues are on your radar now?

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Meeting Media Chemicals Radio 86

The Hoffman Agency

JUNE 21, 2022

By Emily Newton, Account Coordinator. Sometimes, someone or something enters your life at exactly the right time. For me, that was The Hoffman Agency. Freshly graduated and eager to begin my career, I felt like fate brought me to Hoffman’s internship program. The people were incredible, the timeline fit perfectly, and it was an opportunity to get my foot into the PR world.

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Industry Agency Pitching Report 36

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

OnePitch

JUNE 21, 2022

This week on the podcast we sit down with MarketWatch’s technology editor and San Francisco Bureau Chief, Jeremy Owens. Prior to MarketWatch, Jeremy was an editor for San Jose Mercury News, The Examiner, and The Argus. During the episode, Jeremy tells us how he’s vetting pitches, his extremely busy role as an editor and bureau chief, why MarketWatch doesn’t cover exclusives, and more.

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Financial Pitching Web Journalism 59