Tue.Jun 21, 2022

Why It’s Important to Maintain Marketing and PR Budgets in a Recession

Sword and the Script

Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the economy goes south, that room goes quiet which offers a marked advantage for businesses that maintain their marketing and PR budgets. .

Survey 119

20 Lessons from 20 Years: Why Storytelling is Key to Success in the Life Sciences | Business Wire Blog

Business Wire

We have all heard the saying “high risk, high reward.” Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

When a mid-tier media outlet might be better than a top-tier placement

PR Daily

And how to get placements in these smaller outlets. Do you want to get into The Wall Street Journal or on CNBC? Congratulations. So does everyone else. Which is why it’s really, really hard to secure top-level press.

Radio 141

Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

5 tips to creating a strategic plan that will wow your business leaders

PR Daily

Create a plan that will keep you on track and boost your credibility with business leaders. As you’re looking to implement or update your strategic plan, make sure you’re focusing on the things that matter most.

More Trending

Meta amps up VR push, the rising cost of commuting and how Americans spend time on their smartphones

PR Daily

Also: Mark Cuban’s pharma company relies on word-of-mouth marketing. Hello, communicators: Mark Cuban’s wholesale pharmaceuticals company received several glowing recommendations on social media last weekend.

4 tips for improving your public relations game this summer

Agility PR Solutions

Preparing for the summer requires more than packing your bags and saying goodbye to your friends: It may also mean thinking about how you want people (namely future employers, partners, clients, etc.) to see you after graduation.

Why My College Crash Course in Crisis Communications Will Never End

PRSay

Photo of the author above right. My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. It came in college. That’s when my big secret became the talk of the prestigious UT-Austin Plan II Honors Program.

Course 121

What Is First Principles Thinking? 3 Popular Approaches and How to Apply Them

PR 20/20

W hat do an NFL coach, a chef, and Elon Musk all have in common? They solve problems using first principles thinking.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Marketing automation: Balancing benefits of technology with respect for privacy

Agility PR Solutions

With the growing trend of marketing automation, the need for customer data collection for companies has also increased. Marketers collect customer data to get insights into their buying behavior and track their buying patterns.

An Important PR Milestone

HMA Public Relations

Mascots are not only an eternal marketing tool for businesses, but an important milestone for PR people as well. Read more on the significance of mascots in today's post from Justin Liggin. Odds and Ends Marketing mascots mr. pickles

Brands in motion: Today’s consumers want more personalization—without compromising trust

Agility PR Solutions

As consumers return to more normal but more skeptical behaviors, new research from global comms giant WE Communications uncovers their increasing expectations on issues related to privacy and fair use of personal data in the post-pandemic era.

Coffee with a Journalist: Jeremy Owens, MarketWatch

The TypeBar

This week on the podcast we sit down with MarketWatch’s technology editor and San Francisco Bureau Chief, Jeremy Owens. Prior to MarketWatch, Jeremy was an editor for San Jose Mercury News, The Examiner, and The Argus.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Meet the Media: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews

Bianchi Biz Blog

I am a freelance editor representing Heavy Duty Trucking and TruckNews. My specialty is coverage of equipment issues, from engines to brakes and everything in between. I test drive new equipment offerings in print and video formats. I also host HDT’s audio and video podcast, HDT Talks Trucking.

How Forrester’s 2022 predictions affect strategic communication and PR

Axia PR

Analyzed through the scope of strategic communication, the guide tells brands how to stand out in light of new trends.

Prohibition PR wins two PRCA Dare awards

Prohibition

It was a very happy Tuesday for team Prohibition as we attended the PRCA Dare awards last week. We’re pleased to announce that we won two awards – ‘Medium Consultancy of the Year’ and the ‘B2B Award’ for our campaign with Fentimans.

B2B 62

Social Media PR: How to Use Social Media For PR (w/ Examples)

Prowly

When you stop to think about it, the rise and growth of social media have provided PR professionals with many new and incredible opportunities. In fact, social media is now so useful to an overall PR strategy that you should dedicate a sizeable portion of your plan to social media PR.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Companies Should Prepare – and Why Start Now – for A Successful CES 2023

Landis PR

Photo courtesy of Pexels. Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. Primed for a big comeback next year, CES is taking place in Las Vegas, Nevada, USA, Jan. 5-8, 2023, with Media Days in January.

Crypto Marketing: When The Good Cannot Exist Without Its Bad

Shift Communications

For the crypto market and in crypto marketing, it’s a tale of evolution. By Darren Weiss, VP, Crypto and Blockchain. We’re in the business of words, but sometimes the best word is attribution. In a January piece titled “ Welcome to the New WIRED ,” editor-in-chief Gideon Litchfield looked inward at how the revered publication should examine tech today in a climate that often demonizes it. “To

Adjudicator reaches decision in “procedurally unjust manner” so not enforced

Practical Law Construction

Sometimes it feels that, as an adjudicator, you are damned if you do and are also damned if you don’t.

In Tech PR We Trust: Finding My Place Within the Industry

The Hoffman Agency

By Emily Newton, Account Coordinator. Sometimes, someone or something enters your life at exactly the right time. For me, that was The Hoffman Agency. Freshly graduated and eager to begin my career, I felt like fate brought me to Hoffman’s internship program.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,