Tue.Dec 13, 2022

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The PR risks of sending too many emails—which brands top the list?

Agility PR Solutions

Email marketers claim emails are all about building relationships. Well, they would, wouldn’t they? It’s what they do for a living, after all. What I do for a living, on the other hand, is conduct research that ensures brands to better engage customers, increase loyalty, and grow their customer bases and profits, whatever platforms they […]. The post The PR risks of sending too many emails—which brands top the list?

Brand 162
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Impostor syndrome with Kris Kelso | On Top of PR

Axia PR

In this episode, Kris Kelso, keynote speaker and CEO of The Kelso Group, joins host Jason Mudd to define what impostor syndrome is, what the opposite of impostor syndrome is, why impostor syndrome is common, how the Peter Principle relates to impostor syndrome, and how to combat impostor syndrome. Tune in to learn more!

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3 tactical ways to grow your brand’s social media following

Agility PR Solutions

Having a social media brand is like an extension of your website. You need one to help you engage with more people who may not be aware of your web presence. There are different tactics to help you expand your social media network. Here are some ways to help you grow your following: Respond more […]. The post 3 tactical ways to grow your brand’s social media following appeared first on Agility PR Solutions.

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These were the top publishers in Singapore for 2022

NewsWhip

As we head into the New Year, we looked back on the top publishers in Singapore throughout an exciting 2022. . Our rankings are determined by using NewsWhip’s Spike and API technology, which accumulates the aggregated likes, shares, and comments on content produced by outlets in the rankings. . Let’s dive into the data. The top website publishers in Singapore during 2022.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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2023 state of experiential marketing study forecasts industry trends for the year ahead

Agility PR Solutions

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months. New research from brand experience firm Agency EA explores the anticipated impact and trends […]. The post 2023 state of experiential marketing study forecasts industry trends for the year ahead appeared first on Agility PR Solutions.

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8 tips for a successful media pitch to Forbes

Axia PR

Forbes magazine is one of the most trusted sources for businesspeople and executives and is known for its lists of the world’s richest individuals. Forbes caters to business management professionals and those aspiring to a position of corporate leadership. The magazine covers successful companies, individuals, industries, marketing, law, taxes, technology, computers, communications, investments, and management performance.

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Is the pivot from Instagram photo posts to Reels working for brands?

Communications Conversations

We all know there’s a massive shift going on with social content formats: From static photos and text to short-form videos (i.e., Reels). Of course, this has been driven by TikTok. But over the past year, Instagram has prioritized its TikTok lookalike, Reels, and brands have taken notice. In fact, some brands have almost moved to a Reels-only mentality when it comes to Insta.

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Understanding the public relations market in Africa

Wadds Inc.

The APRC report is the first global communications report from Africa, dedicated to highlighting key data in the African business and communications landscape. Iretomiwa Akintunde-Johnson and Blossom Deji-Folutile 20 million Africans have migrated from the continent since 2010 according to the Africa Center for Strategic Studies. 11 million have headed for Europe, five million to the Middle East and three million to North America.

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FIDIC contracts – update on Conference and Rainbow Suite

Practical Law Construction

I think all of the attendees of the FIDIC 2022 International Users’ Conference in London in November 2022 were delighted to be able to congregate in person, after two successive years of an on-line conference due to general pandemic restrictions. I know I was – not least because it meant I didn’t have to contend with any “you’re on mute” moments during my presentation on industry feedback and early use of FIDIC Green Book 2021.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Coffee with a Journalist: Kimeko McCoy, Digiday

OnePitch

Our guest this week on Coffee with a Journalist is Kimeko McCoy. Kimeko is a senior marketing reporter for Digiday who covers media buying and ad spending along with marketing strategy. She also covers the DE&I and the future of workspaces from an agency perspective. View the links to follow Kimeko McCoy on Twitter and LinkedIn. During the episode, Kimeko talks about the importance of an email follow-up, the “in and out mentality” when it comes to cold sources, her pitching pet peeves, and m

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07 Points That Define the Importance of Public Relations in Marketing

Mediagraphix PR

The post 07 Points That Define the Importance of Public Relations in Marketing appeared first on MediagraphixPR.

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Outlet Spotlight: Am I a Bad Mum?

Medianet Australia

It is super important to share stories of real moments where we absolutely flop as a parent

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The 13 Most Popular Blog posts on Sword and the Script in 2022

Sword and the Script

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The different types of digital PR campaigns and how they can build online authority

Prohibition

Digital PR is a broad landscape, especially when it comes to campaigns. There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience.

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What Does Google Analytics 4 Mean for the Future of Your Reporting?

PR 20/20

I n the digital marketing industry, Google Analytics is one of the most well-known software tools that enables you and your company to analyze your marketing strategy and user engagement. The version you are familiar with, Universal Analytics (UA), has received a major makeover with the announcement of Google Analytics 4 (GA4). Google Analytics 4 offers key features that differentiate it from Universal Analytics, but what do these changes mean for the future of your company’s reporting?