Tue.Nov 01, 2022

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Basics of Brand Perception for Companies

Ronn Torossian

No matter how great a solution that a company has created might be for the customers, if those customers don’t perceive the company in a desirable manner, the company will almost certainly end up struggling to generate new customers. This is why brand perception is so important for businesses, and why companies need to work […]. The post Basics of Brand Perception for Companies appeared first on.

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Break Through the Crowded Media Landscape with Quality Content [Guest Post]

Sword and the Script

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. Working in communications comes with the age-old struggle of fighting to get your content seen. And in a sea of new content appearing every single day, it’s no wonder brands are finding their messaging is getting lost in the crowd.

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

By Cokey Falkow. Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Powerful communication can boost the process, if done correctly.

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The State of Journalism and PR 2022 reports with Greg Galant, CEO of Muck Rack

Axia PR

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals. They also discuss how you can use Muck Rack’s technology to find insightful data on what you should be pitching to the media.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Survey: Workers Less Engaged, but Reluctant to Quit as Recession Looms


Nearly a third of employees have become less engaged with their work, new surveys find. According to a study by The Conference Board , the commitment and connection that people feel to their jobs fell over the last six months for all employees, regardless of their work location or schedule. Surveys of more than 1,600 people, mostly office workers, show decreased engagement for 30 percent of fully remote employees, 31 percent of those with hybrid work arrangements and 30 percent of fully in-offic

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Can Social Networking Apps Promote Positivity?

HMA Public Relations

Could a social media app potentially give way to more positivity on social media? Read more on the kindness centered social networking app Gas and how it works in this post from Justin Liggin.

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New research reveals executives are feeling the strain of leading in the “new normal”

Agility PR Solutions

Among the many shakeups caused by the pandemic, the ever-shifting “new normal” workplace is one of the most significant—and its effect on leadership is now being realized. A new study from research consortium Future Forum reveals that executives’ work-experience scores have worsened significantly over the past year as leaders struggle to adapt to new employee […].

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Coffee with a Journalist: Kenrick Cai, Forbes


Today on the podcast we’re joined by Kenrick Cai. Kenrick is a senior reporter for technology at Forbes covering venture capital and startups. Click below to follow Kenrick Cai on Twitter and LinkedIn. During the episode, Kenrick talks about reviewing pitch subject lines, the importance of having clarity in pitches, the types of stories that pique his interest, and more.

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Brands’ big holiday-season challenge: Success hinges on their ability to alleviate stress

Agility PR Solutions

Consumer stress levels and mental health concerns amid inflation have jumped nearly 50 percent from just a few months ago, which will create unique challenges for brands and retailers this holiday season, reveals new consumer research from Vericast. The firm conducted a survey of 1,000 adults in the U.S. to continue assessing consumer behavior changes […].

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Matt Hancock joins I’m A Celebrity 2022 – Mark’s comments, DailyMail

Mark My Words

DailyMail Friends of Matt Hancock’s estranged wife Martha today revealed their shock at his decision to star on I’m A Celebrity… Get Me Out of Here! – a move that got him kicked out of the parliamentary Tory party. The former Health Secretary, who quit after breaking his own lockdown rules by having an affair with long-time aide Gina Coladangelo , will become the 12th celebrity heading to the Australian jungle.

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How Do I Onboard to HubSpot? Your Questions, Answered

PR 20/20

A s one of the most popular CRM systems for business, it’s no surprise that many companies—like your own—are eager to get started with HubSpot. But with five hubs and countless tools, a formal onboarding is often necessary to effectively launch the platform for your business. A proper onboarding process not only ensures that you and your team understand how to use the platform, but also confirms that you made the right CRM choice.

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Two-stage procurement: some key considerations for PCSAs

Practical Law Construction

In our previous blog post , we introduced two-stage procurement and two key options for documenting it (a pre-construction services agreement (PCSA) followed by a separate main works contract and a Combined PCSA/Main Contract) noting that the differences were generally presentational or mechanical. For the purposes of this post, we will refer only to the PCSA and main contract option, but please note that the same principles apply to the Combined PCSA/Main Contract.

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Interview Prep Advice for Your First Role in PR


Jobs in the PR industry tend to require confidence, strong communication skills and good interpersonal skills. The interview stage is therefore an important step in helping hiring managers determine if you’re the right fit for the role. Consultant and researcher Amanda Crowe and I put our heads together to come up with the following… Continue reading Interview Prep Advice for Your First Role in PR.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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Spotlight on a Solo PR Pro: Meet Melissa Vela-Williamson, M.A., APR, CDP

Solo PR Pro

The real question is: what can’t Melissa Vela-Williamson do? She’s a wife, mom, PR pro, thought leader and, most recently, author. As chief communication architect at her PR firm, MVW Communications , she’s a solo business owner, too. Strategic partner to all. Melissa’s unique job title stems from her belief that her primary job is to put together big, integrated marketing and communication plans for clients — something like a blueprint that guides their work.

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