Sat.Jun 08, 2019

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Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

innovation [noun] 1: the introduction of something new; 2: a new idea, method, or device: NOVELTY ( Merriam-Webster ). How many people think of technology when they hear the word innovation ? I’d imagine it most. In marketing, we tend to use those two words interchangeably (I’m guilty of this too). There’s a case to say these words are related, but they are also something short of synonymous.