Wed.Jul 06, 2022

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Today’s PR business is definitely not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. Anyone can decide to work in the sector and call themselves a practitioner. There’s little to distinguish it from the career path into hairdressing or estate agency.

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The one PR to rule them all: Writing an international press release

Agility PR Solutions

Press releases are far from dead. In fact, they are more effective than ever before. With 78 percent of journalists saying that they prefer press releases over other types of content, you know press releases are here to stay. Also, 89 percent of Americans prefer to get their news online making news releases a crucial […]. The post The one PR to rule them all: Writing an international press release appeared first on Agility PR Solutions.

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How To React To Controversial Topics

HMA Public Relations

PR professionals owe it to our businesses and our clients to talk through controversial subjects, consider our actions, and lead with authenticity. In this week's episode of #CSOM, Abbie Fink and Adrian McIntyre discuss how to react to controversial topics. Read and listen here!

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Urgency of achieving growth through ESG performance—is sustainable tech the key?

Agility PR Solutions

Sustainability and technology strategies need to become more tightly aligned as businesses set more ambitious ESG goals in order to gain competitive advantage, financial value and a lasting positive impact on society and the environment, according to new research from professional services firm Accenture—but only 7 percent of respondents have fully integrated their business, technology and sustainability […].

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More Trending

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Companies must address employee burnout now to survive in the post-COVID future

Agility PR Solutions

New research from HR and leadership professionals network McLean & Company is designed to help business and HR leaders implement a multilevel approach to address and minimize burnout across their organizations, with the goal of creating a post-pandemic future without burnout at a time when global concern about employee burnout is at a record high.

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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. Anyone can decide to work in the sector and call themselves a practitioner. There’s little to distinguish it from the career path into hairdressing or estate agency.

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3 ways having a crackerjack team improves your company’s public image

Agility PR Solutions

When companies have a disposable team of employees that changes frequently, it shows in more ways than one. Unfortunately, some business owners are under the wrong impression that fostering a good team, full of dedicated employees that are happy to work for them, is not a priority. The result is that their public image is […]. The post 3 ways having a crackerjack team improves your company’s public image appeared first on Agility PR Solutions.

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Pitches That Placed: How to Pitch The Wall Street Journal

OnePitch

Pitches That Placed (PtP) is a brand new blog series where our OnePitch besties and PR fans share their most successful pitches and bring greater transparency to our murky industry. T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. FYI: The WSJ has an audience of 42 million digital readers per month who “seek the news and information critical to their business and personal lives.”.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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“I don’t know what PR is, but I know we need it” – Breaking down the 5 Ws of public relations

Axia PR

“I don’t know what PR is, but I know we need it,” is a statement many business professionals find themselves making throughout their career. CNN says “anyone who pays attention to how decisions are influenced knows that PR is tremendously important” – so why is public relations at work so difficult to recognize? Like trying to assign a universal value to a work of art, public relations is quantified in various ways depending on an organization’s unique traits.

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How a PR Agency Lands Successful Press for the Holiday Season

Konnect Agency

This year, 37% of US shoppers plan to buy holiday gifts earlier to take advantage of sales starting as early as July, according to a recent Salesforce report. Top-tier media coverage during this important sales season can ensure you reach your sales goals and stand out amongst the noise. As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategic

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