Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

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Measurement Tools eBook Analytics 225

Ronn Torossian

JANUARY 3, 2018

For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. Some are saying, 2018 could be that year. That might be an overly optimistic viewpoint. Currently, electric cars only account for about 1.5 percent of all auto sales in the United States.

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Automotive Blogging Industry Technology 150

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. But, with change comes an opportunity to tell new and different stories or appeal to emerging audiences.

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PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other s

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Publicity Social Media Television Measurement 162

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

JANUARY 3, 2018

Planning your goals is a process of unprecedented value if done right of course. What I mentioned here is going to help when you already have an idea about what needs to be achieved in your life. The post How to Set Your Goals so That They Make Any Damn Sense Whatsoever appeared first on Prowly Magazine.

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HMA Public Relations

JANUARY 3, 2018

HMA Public Relations provides crisis communications services to a variety of clients. Here are some things to consider when creating a crisis communications plan. [Click below for more]. The post Six Steps for Building a Crisis Communications Plan appeared first on HMA Public Relations.

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Crisis Communications Crisis Communications Publicity 40

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR. Taught in a take action-based format, you'll get tips and tricks for making the most of your time, talent and energy.

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Trends Insurance Insurance Marketing 40

Mora Communications

JANUARY 3, 2018

An effective PR public relations campaign is a gradual building process. As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. Take some time reflect this January and consider your campaign(s). Cost-wise PR is the most effective and powerful form of marketing. It offers validation, credibility, and reaches your target market.

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How To Newspapers Print Interviews 40

prTini

JANUARY 3, 2018

Progress happens when someone decides “the way it’s always been done” … is done. We’re living in an era where norms are being upended. (Perhaps most notably: The #MeToo movement has shifted workplace policies so sexual harassment and abuse can’t be swept under the carpet.) Who is rewriting the rules? How does an individual decide to shirk the status quo?

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Policies Interviews Blogging 32

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Critical Mention

JANUARY 3, 2018

As the holiday dust settles, many of us are charging into the new year with resolutions to improve ourselves like sleeping more, eating healthier and getting to the gym more often. But what about professional resolutions? Have you given much thought to how you’ll improve your work life in 2018? For those of us in PR, the focus could be on one or more of these important areas.

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Measurement Content Marketing Writing Infographics 119

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. Towards the end of each year, our team draws names for our Secret Santa gift exchange. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry.

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Deirdre Breakenridge

JANUARY 3, 2018

Happy New Year friends! I’m looking forward to a year that pushes me out of my comfort zone … not just in PR and marketing but in my business too. What are your goals for 2018 and what tools, skills and roadmap will get you there? Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind.

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Crisis Journalism Hotels Case Study 0

PR News

JANUARY 3, 2018

We’ve heard it said often at conferences and during panels at trade shows: “The internet and social media have their good sides and bad sides.” While it’s true that what many consider the bad side of social media—scams, baseless attacks on people, brands and organizations, the way it’s reduced our attention span—tends to receive far… Continued.

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Video Trade Shows Conference Social Media 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer