Mon.May 16, 2016

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5 Ways to Improve Internal Communication

Cision

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” The results

Internal 218
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What PR Can Learn From “Money Monster”

ImPRessions - Crenshaw Communications

Anyone who has worked in public relations is familiar with the tension created by a live broadcast interview. In an era dominated by branded content and social media, the live shot still stands out. There’s often a bit of nail-biting as we wonder how a company spokesperson will deliver “key messages” in a three-minute chat, or how far a host will veer from agreed-upon questions.

Film 168
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3 Ways Measurement Helps Brands Win Audiences

Cision

Your brand is not the only one targeting your audience. You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . Do your public relations campaigns make an impact or fall short of competitors’? If your answer is “I don’t know,” you’re missing out on major opportunities to earn new followers and gain more coverage.

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Beyond “Raising Awareness”: Setting Real Objectives

ReimaginePR

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. I know this because I was once there too. After all the hard work spent creating what seemed like the perfect message and eye-catching image to match, I wouldn’t see the engagement I had hoped for.

Analytics 136
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Confessions of A Foreign PR Student

Flack's Revenge

By Carmen Ren. We all know that in order to communicate effectively, PR practitioners need to understand the public well. In the multi-cultural context, this can be several times more challenging. (To me, it is also fascinating!) The efforts to understand our stakeholders from a foreign culture go way beyond overcoming language issues. As a PR student who came to the United States for the first time 14 months ago, I was daunted by the challenge of using English to listen, express, learn, think,

Big Data 120

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Find and Fill Open Spaces to Connect with Customers

Flack's Revenge

While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to pass the ball to an area that was unoccupied by defenders. Marketers of today can learn a thing or two from this philosophy.

B2B 120
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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug.

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Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The NY Times Op Ed Smartphones Don’t Make us Dumb challenges conventional wisdom: “…there’s little evidence that attention spans are shrinking… a significant deterio

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Job Descriptions Get No Respect (except this one)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense. Every company claims “people are our most valuable asset.” Every company is fighting competitors for talent. Every company recognizes that first impressions count.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Influencer Insights: Media Moves and Intel for May 16

Beyond PR

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal.

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Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). It was a fun exercise, as there was much variety in the answers (no one picked the same ones, in fact there was very little overlap) and I learned about a few new apps in the process. I also learned about new uses for existing apps, and more about the interests of some of our team members.

Mobile 120
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Monday Roundup: The Nuts & Bolts of Social PR Strategy

Waxing UnLyrical

Over the years, I’ve offered a plethora of tips here on the blawg to help you build your Social PR strategy. And the reason I’m such a diehard Social PR fan is that, by putting such a strategy in place, you’re building a community of supporters to back your cause … which means you don’t have to rely solely on media relations to get the word out.