Flack's Revenge

MAY 14, 2019

We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. Image by Gerd Altmann from Pixabay. I’ve found that most just want great results, they’re not trying to milk an agency. But PR newbies may think that it will be easy – their groundbreaking news will almost sell itself; or that a proactive PR firm can do it all with minimal client input.

Survey 195

Survey Journalism Agency Data 195

Agility PR Solutions

MAY 14, 2019

Every once in a blue moon, we public relations professionals are granted some mercy from the universe and opportunities come to us. One on such occasion, an interview opportunity crossed my desk that was a fit for a client of one of my clients. While not directly impacting my bottom line, the referral was a […]. The post Debunking the myth of “free” in public relations appeared first on Agility PR Solutions.

Publicity 146

Publicity Interviews Analysis 146

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. As such, I had a chance to connect with Sean O’Neal , who is the president at Burlingame, Calif.

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Case Study Software Data Web 116

Agility PR Solutions

MAY 14, 2019

Just as consumers are demanding, more brands are publicly supporting social cause platforms—but most of their efforts are not resonating with Gen Z, reveals new research from youth-focused brand engagement firm DoSomething Strategic, the social impact consulting arm of DoSomething.org. The org’s new Brands Taking Stands 2019 study, Cause is Working, Your Marketing Isn’t, finds […].

Brand 92

Brand Branding Marketing Study 92

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

MAY 14, 2019

According to a recent Freshbooks survey , I say it’s all about control. That was the number-one factor among those who have chosen to go the solo route. In this sense, “control” meant a few different things: Mostly, it meant WHEN you work. Not surprising, as we see countless companies continue (stupidly) to chain workers to desks even though technology has made it easier than ever for us in the comms/marketing field to do our jobs anywhere.

Survey 88

Survey Conference Data Corporate 88

Muck Rack

MAY 14, 2019

For better or worse: The power of emotions and storytelling

Storytelling 113

Storytelling 113

Inbound PR

MAY 14, 2019

This is a guest post by Simon Cliffe from Branch Road. Recently my wife tasked me with booking the family summer holiday. I have a 40-minute train journey into work, so a perfect window for doing research. Typing ‘family summer holiday’ into Google, I was bombarded by zillions of search results recommending holidays from Costa Brava, to Malta, Crete, Mexico and so many more.

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Video Strategy Storytelling Web 64

PR 20/20

MAY 14, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. I recently recorded a five-part Artificial Intelligence in Digital Marketing series with Kevin Walsh, product manager of machine learning at HubSpot, for HubSpot Academy’s YouTube channel. Episode 1, What is artificial intelligence in marketing?

Marketing 67

Marketing Ethics YouTube Education 67

Solo PR Pro

MAY 14, 2019

This post first appeared on Solo PR Pro in July 2017. It has been edited and updated. As a Solo PR Pro, it is not enough to do a great job for clients, you must be able to show results in a way that is meaningful to them. Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose.

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Measurement Analytics Google Guidelines 52

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Communications

HMA Public Relations

MAY 14, 2019

Where will we get our next wave of new-hires? “Disengaged youth” are going to be a stumbling block for employers in all industries. The post Where is the future workforce? appeared first on HMA Public Relations.

Industry 46

Industry Publicity 46

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. It can be hard to find the right words to communicate what you’re looking for. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. But first, what is a brief? Very simply, an agency brief is a document that summarises what you want your agency to do.

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Writing Agency How To Examples 40