Tue.May 14, 2019

The surprising origins of brand names

PR Daily

Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day.

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Cover Your Assets to win in PR

Flack's Revenge

We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. Image by Gerd Altmann from Pixabay. I’ve found that most just want great results, they’re not trying to milk an agency.

Survey 221

Infographic: Why your social media team must invest in video

PR Daily

Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. Here are some helpful stats. In a world dominated by visuals, video reigns.

Debunking the myth of “free” in public relations

Agility PR Solutions

Every once in a blue moon, we public relations professionals are granted some mercy from the universe and opportunities come to us. One on such occasion, an interview opportunity crossed my desk that was a fit for a client of one of my clients.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle. PR pros are crucial to their organizations’ success, but most struggle to prove it through numbers or tie it to business results.

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More Trending

7 guidelines for content marketers to craft winning listicles

PR Daily

The ubiquitous format has its detractors—but it also has legions of devotees. Success depends not just on matching the topic to your audience, but on making it digestible. Here’s a tip sheet. Some content marketers—and readers—have grown weary of listicles.

Brand-backed cause marketing isn’t clicking with Gen Z—what’s going wrong?

Agility PR Solutions

Just as consumers are demanding, more brands are publicly supporting social cause platforms—but most of their efforts are not resonating with Gen Z, reveals new research from youth-focused brand engagement firm DoSomething Strategic, the social impact consulting arm of DoSomething.org.

Brand 108

Slammed in op-ed over maternity policy, Nike stands its ground

PR Daily

Olympic runner Alysia Montaño, writing in The New York Times, said the sports gear company penalizes athletes who get pregnant. Nike counters that it has updated prior practices. A celebrity partner can boost your brand, but flaws in your sponsorship agreement could sour the relationship.

Why are more people going the solo consultant route?

Communications Conversations

According to a recent Freshbooks survey , I say it’s all about control. That was the number-one factor among those who have chosen to go the solo route. In this sense, “control” meant a few different things: Mostly, it meant WHEN you work.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How brand managers can make an impact with contributed content

PR Daily

Though many publications are ditching op-ed programs for sponsorship models, you can still find those that will run well-written pieces. Follow these tips. Contributed articles have long been a staple in an effective PR plan.

As adoption rises, companies race to unlock applications of blockchain

Agility PR Solutions

There’s still time to enter Ragan’s 2019 Health Care PR & Marketing Awards

PR Daily

Earn recognition for the videos, publications and podcasts you’ve created for your health care organization. Don’t miss the final deadline on May 24. The post There’s still time to enter Ragan’s 2019 Health Care PR & Marketing Awards appeared first on PR Daily.

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Measure What Matters

Solo PR Pro

This post first appeared on Solo PR Pro in July 2017. It has been edited and updated. As a Solo PR Pro, it is not enough to do a great job for clients, you must be able to show results in a way that is meaningful to them.

Free webinar: Improve employee experience with effective communication

PR Daily

Reach every one of your valued employees with best practices from our Effective Communications & Employee Experience Webinar. Your employees might be meeting deadlines and doing great work, but do you consider how they’re feeling in their role?

For better or worse: The power of emotions and storytelling

Muck Rack

For better or worse: The power of emotions and storytelling

Where is the future workforce?

HMA Public Relations

Where will we get our next wave of new-hires? Disengaged youth” are going to be a stumbling block for employers in all industries. The post Where is the future workforce? appeared first on HMA Public Relations. Featured AAED Arizona Association for Economic Development future workforce N.E.E.T

What Is Artificial Intelligence in Marketing?

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.