Wed.Aug 31, 2022

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How to talk to the C-Suite about Public Relations

Remote PR Jobs

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. The frustrating part is that it does have the capacity to create massive business impact.

Publicity 208
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How impact can make your brand and story newsworthy

Axia PR

Stories that affect more people are more likely to earn media coverage. Impact: What comes to mind when you think of this word? An asteroid impact, maybe? Something powerful — physically and emotionally? Think about the asteroid metaphor: A huge event like that would affect many people — virtually everyone on Earth. You’d want to see that in the news before it happened, right?

Brand 111
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Which AI-created logo do you prefer for Ethics Month?

Ethical Voices

Like many people, I have been having a lot of fun playing around with Craiyon (formerly Dall E mini) the AI tool that can create some awesome images just from a sentence. It failed me when I asked it to create an image of Syracuse Football winning a game. I asked myself, what else could it do? I realized tomorrow starts Public Relations ethics month, so I asked it to create “a logo for ethics” month.

Ethics 77
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That’s a Wrap…For Now

HMA Public Relations

In the final episode before hiatus, Abbie Fink and Adrian McIntyre are discussing their Copper State of Mind podcast experience together and talking about the impact of thought leadership. Hear more!

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How can travel tech make summer holidays more sustainable?

PR in High Definition

As September approaches, the summer holiday season is almost over. It’s been great to get back to jetting off to exciting new destinations after a difficult few years for the travel industry. Yet as climate change dominates the headlines, many of us may be thinking more about the environmental impacts of travel than in previous years. Personally, I’ve been pondering whether travel tech could be the solution – let’s think this through together.

Travel 71
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Knowing your team: the bedrock of internal communications

PR in High Definition

The world has changed quite a bit recently and, arguably, this difference is most prominent in the working world. Although the amount of people working from home had been rising steadily for some time, homeworking has more than doubled over the past two years compared to pre-pandemic levels. 42% of UK workers now work a mixture of at home and in the office.