Tue.Jun 28, 2022

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PR success metrics for the C-suite

Onclusive

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. When it comes to measurement, aligning with marketing provides an additional benefit of using the same data and language as your marketing peers when talking about success — which is also the language of the C-suite.

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More takeaways from our new “The State of PR Technology 2022” report

Prowly

We’re back with more insights revealed by our “The State of PR Technology 2022” report, which gathered the responses of two hundred PR professionals to various questions about the role of technology in their work. We wanted to get a better idea of what kinds of technology, if any, they were using to make their […]. The post More takeaways from our new “The State of PR Technology 2022” report appeared first on Prowly Magazine.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. The latest reminder of the perils that press conferences pose comes as new, conflicting facts have emerged about the tragic shootings on May 24 at Robb Elementary School in Uvalde, Texas, in which 19 children and two teachers were killed.

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Is Your Organization Ready To Engage in Social Justice Conversation?

Shift Communications

We all want to do the right thing and support the causes that are important to us. But an organization cannot always participate in the public conversation in the same way an individual would. The decision to enter a social justice conversation is not one to be taken lightly. The mission, values, and priorities of your organization, along with the context for the conversation, all need to be considered to help ensure your participation in the conversation is sincere and credible.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Fanocracy: What is it and what does it mean? With author David Meerman Scott

Axia PR

In this episode, author of Wall Street Journal’s bestselling “Fanocracy” David Meerman Scott goes into depth about his book and the science surrounding it. He describes what “fanocracy” is, why free things make loyal customers, the science behind fans and the ways to gain them, why passion is infectious, and much more. This episode will give great insight into your consumers’ minds and help you strategically use the information you learn.

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These were the top communities on Reddit in May 2022

NewsWhip

Editors note: The content featured in this blog is from the month of May only, therefore any mention of Roe v. Wade came before the SCOTUS ruling on June 24th. In our latest edition of the monthly Reddit rankings, r/memes returned to the top, displacing the seasonal r/place that had held the number one spot in April. May’s content also featured interesting facts, discussions about the NBA, and news about Roe v.

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5 comms strategies for growing your company’s revenue

Agility PR Solutions

Increasing revenue streams is the goal of every business owner. In tough economic times, that goal can seem out of reach for struggling small and mid-size businesses. Whatever your company’s operating budget may be, there are plenty of strategies out there to keep your cash flow positive. Here are five tactics that any entrepreneur can […].

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Coffee with a Journalist: Chris Teale, Morning Consult

OnePitch

Our guest on the podcast this week is Chris Teale , the technology reporter for Morning Consult. As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. He also produces a weekly morning newsletter.

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Journey to AI maturity: While most are experimenting, few are using it to their advantage

Agility PR Solutions

Despite the fact that most brands and businesses that use artificial intelligence are still experimenting with the technology, only 12 percent are using it at an AI maturity level that achieves a strong competitive advantage, according to new research from professional services firm Accenture. The company’s new study, The Art of AI Maturity: Advancing from […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Handle Tough Client Conversations?

Solo PR Pro

Awkward conversations are…well, awkward. No one wants to have them, but sometimes as a Solo PR Pro, they are inevitable when it comes to clients. In a recent episode of That Solo Life: The Solo PR Pro Podcast , Karen Swim and Michelle Kane discuss how to handle difficult client conversations. Whether you’re dealing with delicate topics, company-wide stress or a lack of communication, we have tips for making those conversations easier, plus some ideas to help get yourself set up for success in th

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Summer is here, and so are our top tech news stories of the month

PR in High Definition

Whilst June flew by in a flash of bunting, cakes and picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories for us to sink our teeth into. Here are a few of my personal favourites: Giving tech the human touch. Having children sound like too much responsibility? According to Catriona Campbell, babies that exist in the metaverse will be indistinct from those in the real world in 50 years’ time.

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What Do Big Brother and Public Relations Have in Common?

HMA Public Relations

Public relations professionals and champions of Big Brother have more in common than you may think. Read more from Alison Bailin as she shares what makes our industry professionals and the reality show contestants so alike.

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Step forward with year-round inclusive PR campaigns this Pride Month

PR in High Definition

Happy Pride Month! No doubt we’ve all seen a flurry of rainbow flags hit our social media feeds this month, along with several hit inclusive campaigns in the media. Some of my personal favourites include the gender-neutral shaving campaign from Harry’s and Flamingo, and Absolut Vodka’s out and open campaign. What do these excellent campaigns have in common?

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight. Becoming a successful spokesperson can be daunting, but the outcome is valuable for both the organisation and the individual. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder).

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Here Are 5 Trends Your PR Firm Wants You To Know

Mediagraphix PR

The post Here Are 5 Trends Your PR Firm Wants You To Know appeared first on MediagraphixPR.

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Where I Am Now – The Difference is Night and Day

The Hoffman Agency

By Sophia Gilbert, Account Coordinator. It’s difficult to put into words how much I’ve grown as I approach my first two months at The Hoffman Agency. Upon joining, I was immediately connected to an entry-level program led by the lovely Mikaela Farasyn and Brooklynn Loiselle – an outlet I could turn to for advice and support, allowing me to seamlessly settle into my new role.

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7 Reasons To Hire An Independent PR Firm

ImPRessions - Crenshaw Communications

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. In the advertising world, that may mean the company isn’t part of a consulting firm. The implication is that its team is free to offer top creative and client-centered work.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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3 Simple Tips for Getting Better Coverage of Your Surveys

Sword and the Script

The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product. I noticed a survey put out by a large technology company the other day. A press release announcing the survey indicated it was conducted by a third-party research firm, had more than a thousand respondents and covered a timely topic.

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Here's How Manufacturers Are Achieving a 163% Increase in Inbound Leads

PR 20/20

M anufacturing is more critical than ever to the worldwide economy, but players in this industry face a host of new challenges—locally and globally. Supply chains are continually disrupted, while skilled labor is harder to find and keep. It’s more difficult to find and engage with consumers. Technology is evolving rapidly and competition is getting more fierce.

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A changing landscape: Building reputations amid shrinking media pools 

PR in High Definition

The media landscape has been changing for many years. COVID, however, has acted as a catalyst of this change – just as it has done for countless other sectors and industries. From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem.

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ANDY BOMBSHELL Prince Andrew’s sex attack accuser Virginia Giuffre is working with Monica Lewinsky’s PR & ‘may do Oprah interview’

Mark My Words

The Sun PRINCE Andrew’s accuser Virginia Roberts Giuffre is working with Monica Lewinsky’s PR to craft her image after her $14million settlement with the Duke. Ms Giuffre, 38, is being represented by New York-based Dini von Mueffling, The Sun can reveal. PR experts said she could now follow the example of the former White House intern who had an affair with Bill Clinton and has rehabilitated her image.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.