Tue.Jun 28, 2022

PR success metrics for the C-suite


In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers.

7 Reasons To Hire An Independent PR Firm

ImPRessions - Crenshaw Communications

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. In the advertising world, that may mean the company isn’t part of a consulting firm.


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Top PR takeaways from Cannes 2022

PR Daily

From the “last chance generation” to the power of creativity, the takeaways you need to know. Cannes 2022 was back in-person this year. People were clearly thrilled to return to this important festival on the Boulevard de la Croisette in the French Riviera.

More takeaways from our new “The State of PR Technology 2022” report


We’re back with more insights revealed by our “The State of PR Technology 2022” report, which gathered the responses of two hundred PR professionals to various questions about the role of technology in their work.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

4 of the best company statements on Roe v. Wade ruling

PR Daily

Amid a sea of statements, these stood out for their commitment to action, not just words. Roe v. Wade is no longer the law of the land, and everyone has an opinion on it, including corporations.

More Trending

8 tips for conference and exposition media relations

PR Daily

Conferences are a powerful opportunity to connect to journalists. Here’s how to make the most of it.

3 Simple Tips for Getting Better Coverage of Your Surveys

Sword and the Script

The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product. I noticed a survey put out by a large technology company the other day.

6 tips to help clients reignite DE&I programs

PR Daily

If you started a DEI program in 2020, it’s time for a tune-up. In the wake of George Floyd’s murder in Minneapolis two years ago, many organizations and companies rushed to develop diversity, equity and inclusion (DEI) programs.

9 of the best marketing apps for your mobile device in 2022

Agility PR Solutions

Over 4.5 billion people are online. And mobile web traffic now stands at 55 percent, surpassing desktop web traffic in 2020. That means more than half your market target is online and using smartphones.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How to embed DE&I into your organizational processes

PR Daily

Integrating inclusive principles can be a critical solution to many business problems and achieving goals. As a communicator, you have a daily opportunity to make diversity, equity and inclusion a core part of your work.

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5 comms strategies for growing your company’s revenue

Agility PR Solutions

Increasing revenue streams is the goal of every business owner. In tough economic times, that goal can seem out of reach for struggling small and mid-size businesses. Whatever your company’s operating budget may be, there are plenty of strategies out there to keep your cash flow positive.

Nutter Butter gets raunchy, abortion pill posts taken down and where social media users spend their time

PR Daily

Also: A new pitching opportunity from NPR. Hello, communicators: Yet another raunchy tweet from a brand has gone viral. The official account for Nabisco cookie Nutter Butter tweeted, “N is for the way you nut at me.”. N is for the way you nut at me.

Journey to AI maturity: While most are experimenting, few are using it to their advantage

Agility PR Solutions

Despite the fact that most brands and businesses that use artificial intelligence are still experimenting with the technology, only 12 percent are using it at an AI maturity level that achieves a strong competitive advantage, according to new research from professional services firm Accenture.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

These were the top communities on Reddit in May 2022


Editors note: The content featured in this blog is from the month of May only, therefore any mention of Roe v. Wade came before the SCOTUS ruling on June 24th.

Is Your Organization Ready To Engage in Social Justice Conversation?

Shift Communications

We all want to do the right thing and support the causes that are important to us. But an organization cannot always participate in the public conversation in the same way an individual would. The decision to enter a social justice conversation is not one to be taken lightly.

Here's How Manufacturers Are Achieving a 163% Increase in Inbound Leads

PR 20/20

M anufacturing is more critical than ever to the worldwide economy, but players in this industry face a host of new challenges—locally and globally. Supply chains are continually disrupted, while skilled labor is harder to find and keep. It’s more difficult to find and engage with consumers.

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Fanocracy: What is it and what does it mean? With author David Meerman Scott

Axia PR

In this episode, author of Wall Street Journal’s bestselling “Fanocracy” David Meerman Scott goes into depth about his book and the science surrounding it.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Coffee with a Journalist: Chris Teale, Morning Consult

The TypeBar

Our guest on the podcast this week is Chris Teale , the technology reporter for Morning Consult.

How to Handle Tough Client Conversations?

Solo PR Pro

Awkward conversations are…well, awkward. No one wants to have them, but sometimes as a Solo PR Pro, they are inevitable when it comes to clients. In a recent episode of That Solo Life: The Solo PR Pro Podcast , Karen Swim and Michelle Kane discuss how to handle difficult client conversations.

What Do Big Brother and Public Relations Have in Common?

HMA Public Relations

Public relations professionals and champions of Big Brother have more in common than you may think. Read more from Alison Bailin as she shares what makes our industry professionals and the reality show contestants so alike. Public Relations big brother reality tv

Summer is here, and so are our top tech news stories of the month

PR in High Definition

Whilst June flew by in a flash of bunting, cakes and picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories for us to sink our teeth into. Here are a few of my personal favourites: Giving tech the human touch.

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

Here Are 5 Trends Your PR Firm Wants You To Know

Mediagraphix PR

The post Here Are 5 Trends Your PR Firm Wants You To Know appeared first on MediagraphixPR. PR Blogs business pr agency PR Firm Trends

Step forward with year-round inclusive PR campaigns this Pride Month

PR in High Definition

Happy Pride Month! No doubt we’ve all seen a flurry of rainbow flags hit our social media feeds this month, along with several hit inclusive campaigns in the media.

Where I Am Now – The Difference is Night and Day

The Hoffman Agency

By Sophia Gilbert, Account Coordinator. It’s difficult to put into words how much I’ve grown as I approach my first two months at The Hoffman Agency.

A changing landscape: Building reputations amid shrinking media pools 

PR in High Definition

The media landscape has been changing for many years. COVID, however, has acted as a catalyst of this change – just as it has done for countless other sectors and industries. From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

ANDY BOMBSHELL Prince Andrew’s sex attack accuser Virginia Giuffre is working with Monica Lewinsky’s PR & ‘may do Oprah interview’

Mark My Words

The Sun PRINCE Andrew’s accuser Virginia Roberts Giuffre is working with Monica Lewinsky’s PR to craft her image after her $14million settlement with the Duke. Ms Giuffre, 38, is being represented by New York-based Dini von Mueffling, The Sun can reveal. PR experts said she could now follow the example of the former White House intern who had an affair with Bill Clinton and has rehabilitated her image.