Wed.May 18, 2022

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What Exactly Is Conversational Marketing?

Ronn Torossian

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help […].

Marketing 195
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PR Myths

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I”m starting a little series on PR Myths because I keep hearing things that just aren’t right. PR Myth #1 – Hiring a PR Firm will make you famous. Hiring a PR firm will not guarantee to make you famous. I use the word “famous” because someone in your industry will be perceived as THE guru, THE expert, THE famous person in the industry.

YouTube 130
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AI is the new power tool of customer experience—here’s how your brand can be a CX Champion

Agility PR Solutions

Customer experience (CX) champions gain better returns from their CX tech investments than competitors by managing CX through cross-functional teams, clearly defined workflows. and extensive use of analytics and AI, reveals a new global research report from MIT Sloan Management Review Connections. The firm’s new report, Delivering Experiences That Win Business and Build Loyalty: CX Champions […].

Tools 156
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Four reasons why your content marketing strategy isn’t working

Axia PR

Content is the heart of any marketing campaign. By creating content, we communicate with target audiences and build lasting connections. Content marketing strategy is one of the most important components of any digital marketing campaign, so it is important to do it right.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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An essential checklist for influencer marketing efforts

Agility PR Solutions

Nearly half of all companies have stated that one of their biggest marketing and public relations challenges is a lack of documented strategies. That’s largely because companies either don’t have a strategy they follow or the one they are following is not documented. Although influencer marketing campaigns have become increasingly popular in the last few […].

More Trending

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10 handy online tools to quickly create brand assets

Agility PR Solutions

Brand assets, such as fonts or color schemes, are parts of your brand that separate your business from another. At least, that’s what they should do. If you don’t have a brand identity or you don’t have a way to create your assets quickly, you won’t be able to stay competitive. Why are brand assets […]. The post 10 handy online tools to quickly create brand assets appeared first on Agility PR Solutions.

Tools 85
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PRWeek Announced Maxim Behar Best PR Professional in Europe for 2022

Maxim Behar

Maxim Behar was awarded the Best PR Professional in Europe at a special live ceremony in London of the prestigious international competition PRWeek Global Awards 2022. The Awards are organized by the most prominent media outlet about public communicationsin the world PRWeek and the winners are selected by proven experts from the industry globally. Behar is recognized the Best PR Professional in Europe for the second time.

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7 types of corporate training innovations that are changing the game

Agility PR Solutions

With innovations in artificial intelligence and augmented reality, technology has changed this industry. For this reason, you can easily get caught up in the hype on new technology. This can happen without you understanding its benefits or its drawbacks. That’s why education must happen for everyone to understand the economics involved. And, the possible value […].

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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

Why do so many small business owners pay for expensive advice, agree to take action. and then never follow through? that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Data disconnect: Over 80 percent of companies rely on stale data for decision-making

Agility PR Solutions

Companies are increasingly facing challenges getting the right data in the right place for critical business decisions, according to new research from modern data integration Fivetran. While companies race to become data driven, the firm’s new study finds the lack of real-time insights from ERP systems is a significant contributing factor. Traditional ERP (enterprise resource […].

Data 78
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Co-insurance and subrogation rights under the spotlight once more

Practical Law Construction

The case of The Rugby Football Union v Clark Smith Partnership Ltd and FM Conway Ltd joins a growing and I believe important line of cases dealing with issues of co-insurance and subrogation. (For commentary on these cases from my colleagues, see Blog posts, Insurance and subrogation , Co-insurance and subrogation rights revisited (again!) , Joint insurance and rights of subrogation revisited and A missed opportunity – Haberdashers and subrogation.

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What Corporate PR Can Learn From Political Communications

PRSay

“We live in extraordinary times,” Andy Whitehouse said. “Social issues are a huge concern for most of us,” and “it’s important that we, as communicators, get our arms around these topics.”. Whitehouse, founder and managing partner of Copperfield Advisory , a New York-based boutique consulting firm for brand reputation, was a guest speaker for PRSA Storytellers on May 11, “Lessons From Political Communications for Corporate Comms Professionals.”.

Corporate 164