Cision

JUNE 19, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind. Along with Tom Ritchie, product and marketing director of Cision EMEA, Barnett discusses the importance of incorporating earned, owned, and paid media to create a successful marketing strategy during Cision partner ̵

Strategy 158

Strategy Marketing Media Consumer 158

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR? GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

The Proactive Report

JUNE 19, 2017

Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization.

Digital PR 113

Digital PR Software Strategy Leadership 113

The Stalwart Blog

JUNE 19, 2017

The deadlocked jury and subsequent dismissal of the recent sexual assault case against the fallen icon that is Bill Cosby left a lot of my friends in anger. There’s good reason for that, but I would submit the once famous actor, comedian, author and educator did not "get away with it.” . Far from it. Bill Cosby will go to his grave as a disgraced predator , and no hung jury — or even an acquittal for that matter — will change that.

Brand 68

Brand Branding System Education 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Barokas

JUNE 19, 2017

As PR professionals, the art of media relations is our bread and butter. How does one find the perfect balance of ‘not too creepy,’ while still being personable and hitting our client’s key messages? It doesn’t sound like an easy thing to do because it it’s not. Today we’re diving into three ‘Rs’ for avoiding reporter fatigue, because after all, what’s worse than a reporter getting tired of you when you know you’re going to have to hit them up again?

Pitching 68

Pitching Sports Resources Report 68

Reputation Us

JUNE 19, 2017

LT Public Relations’ Casey Boggs to Present at Western Independent Bankers Mergers & Acquisition Form on Culture, Reputation and Communication. July 26, 2017. Napa, CA. In 2017, several banks and financial institutions have continued to look to mergers and acquisitions as an effective method for growth. LT Public Relations ‘ experience, as a communications firm supporting merging financial institutions, is that the key to success requires clear , concise , and consistent commun

Banking 60

Banking Financial Reputation Communications 60

Public Relations Sydney

JUNE 19, 2017

As an entrepreneur or expert leader in your industry there are times, be it during an interview or while networking, when you need to be able to quickly, clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’. It’s a quick summary you can use in […]. The post 3 ways to sell yourself with an awesome elevator statement appeared first on Public Relations Sydney.

Interviews 63

Interviews Industry Publicity Leadership 63

Axia PR

JUNE 19, 2017

Boost your valuable content to reach potential customers. Once you’ve created and published quality content, your job isn’t done. Now you need to promote it. Promoting content is one of the eight elements for successful content marketing. There are many ways to get your content in front of a large audience. There are also a few things to consider before you go spamming people who aren’t interested in what you have to say.

How To 48

How To Content Marketing Marketing Publicity 48

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices).

Communications 69

Communications How To Telecommunications Employee 69

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