ImPRessions - Crenshaw Communications
APRIL 2, 2019
PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. These days, business leaders can’t afford to sit on the sidelines and simply run their company with the expectation that their PR team will do the heavy lifting.
Prowly
APRIL 2, 2019
Here are three ways to effectively incorporate your business reviews into PR and marketing and build a more positive brand perception. The post How to Use Customer Feedback as a Powerful PR Tool appeared first on Prowly Magazine.
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Flack's Revenge
APRIL 2, 2019
It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview.
Communications Conversations
APRIL 2, 2019
You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study like the one I’m about to share with you (unless, of course, you’re a loyal listener of the Power Trip Morning Show on KFAN, in which case you’ll know everything by now). This story starts a few months ago on KFAN’s Power Trip Morning Show.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
APRIL 2, 2019
Once again, Uber has become embroiled in a tragedy it had no control over. It is a sign of your pervasiveness in society that a killing perpetrated by one of your independent drivers, or even someone posing as your driver, can tarnish your reputation in spite of every effort to safely transport customers from Point […]. The post Uber embroiled in alarming PR crisis—and the time to act is now appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stephen Waddington
APRIL 2, 2019
An experiment by Reuters to create fake video content has helped develop best practice techniques for identifying so called deep fake content. Fake news is disinformation spread by social and traditional media. It has always been a feature of the media but rose to prominence in 2016 during the propaganda fuelled EU Referendum and US Election. Deep fake goes a step further.
Agility PR Solutions
APRIL 2, 2019
Shoppers say their online and in-store behaviors have shifted for traditional consumer packaged goods (CPG) categories, following a year that’s seen the retail and grocery landscapes evolve dramatically. New research from intelligent media delivery firm Valassis examines the best approaches for connecting with the evolved consumer. Shopper-friendly technology and the continued appeal of coupons are […].
Critical Mention
APRIL 2, 2019
As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. Managing your brand in a vacuum isn’t enough; you have to understand what tactics and channels your competitors are using and how they are messaging their own brand. You may be able to learn from their strategies or find some space in your target market that they aren’t hitting effectively.
Muck Rack
APRIL 2, 2019
An age-old PR debate: Should you follow up with a journalist?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR 20/20
APRIL 2, 2019
Marketers have an important job that often falls by the wayside. According to CSO Insights , this important job is formalized by only a little more than half of all companies surveyed. What’s this job you ask? Sales enablement. HubSpot defines sales enablement as: The processes, content, and technology that empower sales teams to sell efficiently at a higher velocity.
Reputation Us
APRIL 2, 2019
New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization.
Agility PR Solutions
APRIL 2, 2019
Forty-four percent of social media users still have a negative opinion of Facebook because of the Cambridge Analytica data breach, according to a new survey from business news and how-to website The Manifest. The distrust stems from the incident last March when news broke that political consulting firm Cambridge Analytica acquired and used 50 million Facebook […].
Reputation Us
APRIL 2, 2019
Reputation Is Critical. April 2, 2019. New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment Bob’s. Read More. The post Press Releases appeared first on ReputationUs.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Culpwrit
APRIL 2, 2019
I met Alana Doyle during a February visit to The University of Alabama and then recently celebrated with Alana and her beaming father as she was named PRWeek’s Outstanding Student of the Year. Here, Mark Harris, one of her proud professors, writes about her win and what it takes to excel as young leader in […].
Reputation Us
APRIL 2, 2019
ReputationUs (RepUs) and DHM Research announced in a news release on April 3, 2019 the results from its inaugural study on the importance of corporate reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. The scientific study, conducted in February 2019, specifically surveyed residents in Oregon.
Inbound PR
APRIL 2, 2019
I recently re-read The Challenger Sale. Granted, I don't work in sales but everybody sells - whether it's a product, a service or your personal brand. I also believe that sales skills are essential for any consultant because they teach you to think differently when you're trying to provide solutions, are doing presentations and pitches or are simply talking to a customer about a difficult situation.
HMA Public Relations
APRIL 2, 2019
As I’m sure you already know, my dad is local news maverick Steve Krafft, who just retired after 34 years of reporting. In all that time, […]. The post It’s a Family Affair appeared first on HMA Public Relations.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Hoffman Agency
APRIL 2, 2019
A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. Andy West, Hotwire’s Group Chief Development Officer reunites with Hoffman Hong Kong GM Marc Sparrow. In the 2009 TV show “Flashforward*,” every human on earth loses consciousness while they view a scene from their future.
Solo PR Pro
APRIL 2, 2019
Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days? The Content Marketing Institute (CMI) annual report on benchmarks, budgets, and trends, sourcing data from marketers creating content consistently for at least one year, reveals these highlights: 56%
Lauri Pehar Borsh
APRIL 2, 2019
The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […]. The post How and Why the PESO Model Creates PR Success appeared first on Laurie Pehar Borsh Digital PR.
Lauri Pehar Borsh
APRIL 2, 2019
The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […]. The post How and Why the PESO Model Creates PR Success appeared first on Laurie Pehar Borsh PR.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Lauri Pehar Borsh
APRIL 2, 2019
The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […].
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