Tue.Apr 02, 2019

PR Tactics To Boost Executive Visibility

ImPRessions - Crenshaw Communications

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility.

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7 ways to set boundaries for PR professionals

PR Daily

Working in PR can be a demanding career, and communicators often struggle to leave their work at the office. Here are some tips to help draw boundaries. Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.” — Dr. Brené Brown.

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Cheap Trick: Great Band, Lousy B2B Growth Strategy

Flack's Revenge

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones.

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Infographic: The rules of the road for influencer campaigns

PR Daily

When trying to build a relationship with a social media star, there are some essential steps to take and some common pitfalls to avoid. Here is a list of important do’s and don’ts. Influencer marketing offers a terrific opportunity for brand managers to reach new audiences.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside.

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More Trending

Uber embroiled in alarming PR crisis—and the time to act is now

Agility PR Solutions

Once again, Uber has become embroiled in a tragedy it had no control over.

How to use Twitter lists to become a social listening rock star

PR Daily

The micro-blogging platform can be overwhelming, but making your own targeted lists can boost your social listening efforts. Here’s how to get started. There are currently 321 million active users on Twitter and 500 million tweets are sent every single day.

Reuters experiment spotlights newsroom test for deep fake content

Stephen Waddington

An experiment by Reuters to create fake video content has helped develop best practice techniques for identifying so called deep fake content. Fake news is disinformation spread by social and traditional media.

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Facebook launches multi-pronged push toward self-regulation

PR Daily

The company wants to stop playing defense and get ahead of coming government oversight in Europe and the U.S. Can the network’s leaders reshape its public image? Facebook wants to beat governments to the punch on regulations and oversight.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The best influencer marketing case study you’ll never hear about

Communications Conversations

You’ve read influencer marketing case studies.

Join the ranks of Fender, Oracle and Nissan

PR Daily

Enter PR Daily’s 2019 Media Relations Awards. Show off your best media pitch, executive communication strategy or social media effort. The final deadline is April 3. The post Join the ranks of Fender, Oracle and Nissan appeared first on PR Daily.

Evolving retail landscape leads to greater expectations—what’s working?

Agility PR Solutions

Shoppers say their online and in-store behaviors have shifted for traditional consumer packaged goods (CPG) categories, following a year that’s seen the retail and grocery landscapes evolve dramatically.

7 Ways to Empower Sales With HubSpot

PR 20/20

Marketers have an important job that often falls by the wayside. According to CSO Insights , this important job is formalized by only a little more than half of all companies surveyed. What’s this job you ask? Sales enablement.

An age-old PR debate: Should you follow up with a journalist?

Muck Rack

An age-old PR debate: Should you follow up with a journalist

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It’s a Family Affair

HMA Public Relations

As I’m sure you already know, my dad is local news maverick Steve Krafft, who just retired after 34 years of reporting. In all that time, […]. The post It’s a Family Affair appeared first on HMA Public Relations. Featured family family affair Reporter Steve Krafft tips

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One year after Cambridge Analytica—Facebook trust is down, but has use declined?

Agility PR Solutions

Forty-four percent of social media users still have a negative opinion of Facebook because of the Cambridge Analytica data breach, according to a new survey from business news and how-to website The Manifest.

5 Competitor Analysis Tools You Need to Beat Your Competition

Critical Mention

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. Managing your brand in a vacuum isn’t enough; you have to understand what tactics and channels your competitors are using and how they are messaging their own brand.

How to Use Customer Feedback as a Powerful PR Tool

Prowly

Here are three ways to effectively incorporate your business reviews into PR and marketing and build a more positive brand perception. The post How to Use Customer Feedback as a Powerful PR Tool appeared first on Prowly Magazine. Magazine Public Relations customer public relations

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Alabama’s Alana Doyle Defines ‘Where (Public Relations) Legends Are Made’?

Culpwrit

I met Alana Doyle during a February visit to The University of Alabama and then recently celebrated with Alana and her beaming father as she was named PRWeek’s Outstanding Student of the Year. Here, Mark Harris, one of her proud professors, writes about her win and what it takes to excel as young leader in […]. Advice from a Pro Careers Guest Post Alabama APR Alana Doyle Culpwrit Mark Harris PRWeek

Reputation Is Critical

Reputation Us

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization.

How and Why the PESO Model Creates PR Success

Personal PR

The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […]. Digital PR

Press Releases

Reputation Us

Reputation Is Critical. April 2, 2019. New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment Bob’s. Read More. The post Press Releases appeared first on ReputationUs

Highlights from the Content Marketing Institute 2019 Benchmarks and Trends Report

Solo PR Pro

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

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Survey

Reputation Us

ReputationUs (RepUs) and DHM Research announced in a news release on April 3, 2019 the results from its inaugural study on the importance of corporate reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. The scientific study, conducted in February 2019, specifically surveyed residents in Oregon. The post Survey appeared first on ReputationUs

RETURNING TO UNFINISHED BUSINESS

The Hoffman Agency

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. Andy West, Hotwire’s Group Chief Development Officer reunites with Hoffman Hong Kong GM Marc Sparrow.

How Disney Builds Mickey Mouse by Selling to Adults

Flack Me

Category: Flack Me Summary: Apple, Gucci, Kate Spade, Uniqlo, and L’Oréal, are just a few of the companies that sell Mickey-branded products for grown-ups

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