Mon.May 09, 2016

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Authenticity: You Can’t Fake It

ReimaginePR

Have you ever heard a story and thought to yourself, “ Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel right… ?”. You can thank your gut instinct for that feeling. It’s like your natural, built-in authenticity meter sounding its alarm. See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told.

Writing 187
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How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. My colleague agreed but warned me that I was “telling him his baby is ugly.” And I was.

How To 166
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Adapting to a Data-Driven PR World

Cision

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. But this shift to data-driven insights has not been entirely smooth.

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Is the Best Defense an Offensive Crisis Management Strategy?

Melissa Agnes

I recently published a blog post discussing when it is OK to implement an offensive crisis management strategy. After writing the post, I received the following comment from a reader: “Part of your best defense is a good offense.” While this little saying is well known and has its purposes, I’d like to examine its implication and particular relevance in your organization’s crisis management.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Influencer Insights: Media Moves and Intel for May 9

Beyond PR

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. This week’s highlights include Tampa Bay Times’ purchase of the Tampa Tribune, a new executive editor at Tech Insider, and reviews of four sports blogs you should be reading.

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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Today, I’m giving you a snapshot of the framework along with an example for each. 1.

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Are You a Vendor or a Visionary?

RH Strategic

I found this question burning in my mind recently during a meeting with a new business prospect. They wanted our help to position the company and its executives as thought leaders in their particular space. But there we were, hearing in excruciating detail about their vast portfolio of products, platforms and “solutions.” We see this. Read More. The post Are You a Vendor or a Visionary?

Meeting 40
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Measurement Menaces of the Month: All the Deficient “Dashboards” that Give the Tool a Bad Name

Katie Paine's Measurement Blog

(Please note: This piece originally appeared as a free article in the early May 2016 edition of The Measurement Advisor newsletter.) Almost weekly I get an announcement from someone touting a new tool that purports to deliver some sort of communications “dashboard.” The latest announcement landed in my Twitter stream, so I tested it out. I […].

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52 Sites to Get Free Images for Your Content

Cision

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. If you’re like me, you may find one site that works and overuse it to the point of repetition.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Feeling Good: in defence of the New Day

Mark My Words

The obituaries to the New Day appeared before the first edition. The announcement, 49 issues later, that the paper is closing has come with little surprise. The media bubble postmortem has latched onto not what went wrong but the lunacy of launching a new for-sale paper in the first place. Was failure really written from the beginning? The facts speak for themselves- we all know papers are in decline.