Authenticity: You Can’t Fake It
ReimaginePR
MAY 9, 2016
Have you ever heard a story and thought to yourself, “ Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel right… ?”. You can thank your gut instinct for that feeling. It’s like your natural, built-in authenticity meter sounding its alarm. See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told.
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