Ronn Torossian
JUNE 21, 2025
Learn how to maximize PR value from podcast guest appearances with proven strategies for preparation, promotion and audience engagement The post How to Get Maximum PR Value from Podcast Guest Appearances appeared first on.
Wadds Inc.
JUNE 21, 2025
The launch of the Barcelona Principles 4.0 gives us a fresh opportunity to confront an old truth: it’s time for an honest conversation about AVEs. Earlier this month, AMEC released the fourth iteration of its measurement framework. Barcelona 4.0 builds on what many in public relations have long accepted: we must evaluate our work based on real impact, not outdated proxies like Advertising Value Equivalents (AVEs).
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Ronn Torossian
JUNE 21, 2025
Learn how screenwriting techniques like three-act structure and character arcs can transform PR storytelling into compelling narratives that connect with audiences The post Using Screenwriting Techniques to Create Powerful PR Stories appeared first on.
5W PR
JUNE 21, 2025
AdTech brands face unique challenges when building influencer partnerships that resonate with technical and business audiences. The complexity of AdTech solutions demands influencer relationships that go beyond surface-level product promotion to establish genuine thought leadership and industry authority. Recent data shows that 61% of technology decision-makers rely on industry influencers to inform their purchasing choices, while 84% of B2B buyers start their journey with a referral.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Muck Rack
JUNE 21, 2025
Behind the scenes at Muck Rack: Meet the team turning data into insights
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Muck Rack
JUNE 21, 2025
Winning PR in the GEO Era: Practical tips for Generative Engine Optimization
Mark My Words
JUNE 21, 2025
LinkedIn Damn. I’m about to commit the cardinal sin. I just can’t help it. My feed is flooded with noise from Cannes Lions International Festival of Creativity. I know I shouldn’t cast any stones but screw it, here goes. Let’s talk about advertising. So we’re coming to the end of Cannes Lions week, the annual migration of adland’s elite to the Croisette, where creativity is toasted, trophies are handed out like hors d’oeuvres, and everyone pretends this still matters.
Contently - Strategy
JUNE 21, 2025
Is SEO dead? In March, I argued it was dying. Now leading VC firms like a16z are making the same case. The foundation of the $80 billion SEO market is cracking and something new is being born: LLM Optimization (LLMO). And the companies that understand this shift first will own a massive competitive advantage. The Search Paradigm Has Already Changed I’ve been watching this transformation accelerate over the past year, and the data is undeniable.
Mark My Words
JUNE 21, 2025
The Guardian “There was a lot of dialog when Trump returned to power that we would see in this term a particularly interesting residency in the White House about how much money would be made,” says marketing-PR guru Mark Borkowski, “and this is a typical Trump side-hustle playing off Maga patriotism.” The blurred lines between business and politics, impacting how candidates are portrayed, policies are shaped and voters engage with the political process – commonly referred to as the commercializa
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Expert insights. Personalized for you.
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