Wed.Jan 27, 2021

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[SERIES] Part 1: Why Should You Use a Newswire to Distribute Your News Release? Trust | Business Wire Blog

Business Wire

Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out? Once the news is public, how can they leverage it to generate discussions and more visibility?

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8 Most Impactful PR & Marketing Campaigns During The Pandemic

Prowly

In a year full of unfavorable events, there were many bright spots in the PR world. Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]. The post 8 Most Impactful PR & Marketing Campaigns During The Pandemic appeared first on Prowly Magazine.

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Why News Literacy Is an Absolutely Essential Skill

PRSay

As a communications professional, and PRSA 2021 chair, I am increasingly frustrated by, and concerned about, the continued proliferation of mis- and disinformation in our society and around the world. I find it ironic and disheartening that one of the biggest news stories of our time is the rise of what have become known as “fake news” and “alternative facts.”.

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How businesses can satisfy “digitally impatient” customers in 2021

Agility PR Solutions

Businesses must up their game in 2021 to satisfy “digitally impatient” consumers, asserts new research fromenterprise-grade assessment platform Questionmark. The firm is calling on employers to ensure that their staff have the skills to create a first-class digital customer experience. During months of lockdown, consumers have become more digitally savvy.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Digital marketing and PR recruitment bounce back from COVID-19

Stephen Waddington

Recruitment is a leading indicator of economic recovery. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. Hiring freezes removed as organisations invest in both replacement hires and growth Sectors of the economy impacted by COVID-19 such as hospitality and travel continue to suffer Competence in publicity and data-led practice are in high demand Salaries are flat but there’s huge opportunity for brave candidates Entry level roles remain c

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9 must-subscribe newsletters for PR pros in 2021

Muck Rack

9 must-subscribe newsletters for PR pros in 2021

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Multicultural conversations that matter—is your brand listening?

Agility PR Solutions

The new normal is bringing a big platter of company changes to the table in 2021. Among them is a move to encourage and promote more diversity in the workplace, as reported in an earlier article. In mid-December, career site Comparably released the results of its fourth annual poll of the best large companies for […]. The post Multicultural conversations that matter—is your brand listening?

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#WhatisWednesday – What is Social Listening?

HMA Public Relations

We often hear people emphasize how important it is to listen to understand instead of listening to reply. Not only is this effective for our day-to-day conversations, but it is a practice that PR agencies use to observe the conversations that are being had about their clients and their client’s industries. According to Sprout Social, […].

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5 tips for marketing to customers more effectively

Agility PR Solutions

When running a business, there are many things to think about and keep in mind as your business grows and develops. While this can be exciting, it can also be challenging at times as well, especially when it comes to building an effective marketing strategy. The good news is, though, that there are many simple […]. The post 5 tips for marketing to customers more effectively appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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White House Chief of Staff Klain Shows How It’s Done

The Stalwart Blog

I want to point out a recent good Crisis PR interview example from the newly installed White House Chief of Staff for President Joe Biden. Ron Klain is his name. He’s been a longtime public servant who went on Meet the Press with Chuck Todd on January 24 and got hit pretty hard about what isn’t being done and what isn’t in place with regards to the coronavirus vaccine distribution campaign.

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ReputationUs: Q1 2021 Webinars, Workshops and Presentations

Reputation Us

There is no shortage of reputational topics to discuss these days! Here are the upcoming Q1 2021 webinars, workshops and presentations that Casey Boggs of ReputationUs has been asked to participate in over the next few months. We encourage you to sign-up, sit-in and learn-up. Nonprofit Association of Oregon – “Enhance, Advance and Protect Your Nonprofit’s Valuable Reputation in 2021 and Beyond” February 23, 2021 @ 10:00 am PST.

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Jason Donovan: The highs and lows of former Neighbours heart throb’s career

Mark My Words

Herald Sun. His TV wedding to Kylie Minogue stopped the nation, but Jason Donovan’s real life love brought him back from the edge. The former Neighbours heart throb, 52, is dominating British TV, appearing as a contestant on the wildly popular Dancing On Ice this month. He celebrated 20 years with his wife Angela Malloch, who pulled him out of a dark place.

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The Easy Street Strategy

Doctor Spin

I’m always on the lookout for an Easy Street Strategy. I’ve been crafting various strategies for many different types of organisations since 2005. This blog article will share my favourite approach to finding that powerful strategy that will benefit a client for years. Here we go: Table of Contents. The Smooth Sailing Concept. When it comes to crafting powerful strategies for different types of organisations, here’s what I’ve noticed: For whatever reasons, many freshly cr

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How Lady Gaga transformed from popstar to political powerhouse

Mark My Words

Evening Standard It is an image which makes it abundantly clear that America is moving on from Trump. The Queen of counter-cultural pop Lady Gaga stood at the inauguration belting out the Star-Spangled Banner in a blush pink skirt by so puffy that she could hardly walk in it, to celebrate her friend Joe Biden becoming President. If President-deselect Donald Trump was still on Twitter you can only imagine how incandescent his tweets would be — he would be spitting with envy at the line-up of pops

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The Easy Street PR Strategy: Keep It Simple To Win

Doctor Spin

I’m always on the lookout for an Easy Street PR Strategy. I’ve been crafting various strategies for many organisations since 2005. This blog article will share my favourite approach to finding that powerful strategy that will benefit a client for years. Here we go: Table of Contents. The Mindset: Smooth Sailing is Sweet. How the Easy Street PR Strategy Works.