Mon.Nov 22, 2021

For influencer marketing to succeed, the strategy must be sound

PR Daily

Bilal Lakhani, communications and marketing director for Thorn, shares tips on when influencer marketing is a bad investment for your organization. When is influencer marketing a worthy investment?

Preparing and Responding to Market Changes

Ronn Torossian

These days, changes in the market of any industry are practically unavoidable – between brand new innovations, new competitors, and even economic downturns.

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How to pitch a successful TV interview

PR Daily

Follow these eight tips to get your client or organization on the local news—or syndicated to a wider audience. Media pitches are not one-size-fits-all. A pitch that will be successful with a print journalist will most likely quickly be rejected by a podcaster.

8 ways to humanize your content marketing strategy

Agility PR Solutions

Content marketing is a great approach for building a relationship with a target audience. In the 21st Century, traditional sales tactics rarely yield fruit. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How to create a thriving culture in your new digital workplace

PR Daily

Attend this free webinar to ensure your communication strategies stay sharp for 2022. 2021, much like 2020, has been a year of upheaval. It’s been another year of coping with COVID-19 and adjusting to new workplace expectations.

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Museum of PR shares details for ‘PR’s Got Talent’ variety show

PR Daily

The fundraiser for the museum will take place Nov. 30 at 6 p.m. Eastern Time. Does your PR colleague have a secret talent? They just might be showing it off at the Museum of PR’s variety show fundraiser on Nov.

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#MediaMonday – Holly Bock

HMA Public Relations

It's #MediaMonday! Today's feature comes from Holly Bock, a reporter at AZ Family. Learn more about her! Media Monday Holly Bock MediaMonday

Airlines share holiday travel operation plans, American teens prefer TikTok to Instagram, and Time’s Up publishes transparency report

PR Daily

Also: Cracker Barrel embraces nostalgia for Thanksgiving parade float, Macy’s debates spinning off e-commerce business, and more.

How to Avoid Awkward Holiday Conversations

Culpwrit

By John Millen Ah, the holidays. It’s that special time of year when we slow down, eat too much food and…engage in awkward conversations. Whether your business and family holiday gatherings are in-person or virtual, you’ll face the same old challenges in communicating during this season.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

When is public criticism of companies and their changes valid?

Agility PR Solutions

Most of the time, internet users tend to disagree with any sort of design change, no matter how small it might be. Even if it’s the slightest hue changes of a color or the size of a font, people will be talking about it and criticizing the change for days on social media. Given how […].

7 subject line best practices from top-performing PR pitches

Muck Rack

7 subject line best practices from top-performing PR pitches

Dissecting the rift between B2B sales and marketing departments

Agility PR Solutions

New national research from women-led B2B marketing agency treetree reveals great inconsistencies in the degree of collaboration and engagement within B2B sales and marketing departments. “We

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Email Pitch Academy: Why Email Pitches Bounce Back (and How to Avoid That)

Prowly

There’s no denying that email pitches are an important part of PR outreach. Since your goal when pitching the media is to get your message out to as many relevant journalists as possible, ensuring high email delivery rates should be one of your priorities.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Kind leadership becoming a key driver of innovation—and competitive advantage for business

Agility PR Solutions

Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures.

CEO to CEO: Crisis Management Advice for Executives

RH Strategic

In a crisis, all eyes tend to turn to the CEO. What will they say? What will they do? How will they steer the company out of this situation? When a crisis hits, many CEOs ask themselves the same questions. To help other CEOs and their teams navigate these critical situations, I sat down with.

Seven Qualities of a Credible Journalist

Landis PR

Photo courtesy of Pexels. By Robin Carr, LCI. Reporters often note that the most offensive public relations practices include receiving pitches that are irrelevant to their beat, too many follow-up inquiries, and pitches that are too self-promotional without a real story.