Ronn Torossian

NOVEMBER 22, 2021

These days, changes in the market of any industry are practically unavoidable – between brand new innovations, new competitors, and even economic downturns. If a company is in trouble, it can always benefit from new information about the market, which includes all its current or potential customers. Some companies end up figuring out that their […].

Marketing 195

Marketing Industry Company Brand 195

Agility PR Solutions

NOVEMBER 22, 2021

Content marketing is a great approach for building a relationship with a target audience. In the 21st Century, traditional sales tactics rarely yield fruit. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. Of course, unless you’re a sole trader, your […].

Content Marketing 169

Content Marketing Strategy Marketing Course 169

Cision

NOVEMBER 22, 2021

PR and comms pros discuss the best career advice they have ever received.

Blogging 175

Blogging 175

Agility PR Solutions

NOVEMBER 22, 2021

Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures. New research from IT and professional staffing and solutions provider Signature Consultants reveals that leading with kindness is the most effective leadership style to drive innovation and competitive […].

Leadership 148

Leadership Corporate Measurement Trends 148

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

NOVEMBER 22, 2021

There’s no denying that email pitches are an important part of PR outreach. Since your goal when pitching the media is to get your message out to as many relevant journalists as possible, ensuring high email delivery rates should be one of your priorities. The only issue here is that there are many obstacles that […]. The post Email Pitch Academy: Why Email Pitches Bounce Back (and How to Avoid That) appeared first on Prowly Magazine.

Pitching 104

Pitching How To Media 104

Agility PR Solutions

NOVEMBER 22, 2021

Most of the time, internet users tend to disagree with any sort of design change, no matter how small it might be. Even if it’s the slightest hue changes of a color or the size of a font, people will be talking about it and criticizing the change for days on social media. Given how […]. The post When is public criticism of companies and their changes valid?

Company 86

Company Publicity Social Media Media 86

Muck Rack

NOVEMBER 22, 2021

7 subject line best practices from top-performing PR pitches

Pitching 143

Pitching 143

Agility PR Solutions

NOVEMBER 22, 2021

New national research from women-led B2B marketing agency treetree reveals great inconsistencies in the degree of collaboration and engagement within B2B sales and marketing departments. “We began hearing rumblings from our clients of a change in the relationship between sales and marketing after the pandemic hit,” said Becca Apfelstadt, co-founder and CEO of treetree.

B2B 78

B2B Marketing Agency Publicity 78

HMA Public Relations

NOVEMBER 22, 2021

It's #MediaMonday! Today's feature comes from Holly Bock, a reporter at AZ Family. Learn more about her!

Report 118

Report Media 118

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Communications

RH Strategic

NOVEMBER 22, 2021

In a crisis, all eyes tend to turn to the CEO. What will they say? What will they do? How will they steer the company out of this situation? When a crisis hits, many CEOs ask themselves the same questions. To help other CEOs and their teams navigate these critical situations, I sat down with. Read More. The post CEO to CEO: Crisis Management Advice for Executives appeared first on RH Strategic.

Crisis Management 52

Crisis Management Crisis Company 52

Landis PR

NOVEMBER 22, 2021

Photo courtesy of Pexels. By Robin Carr, LCI. Reporters often note that the most offensive public relations practices include receiving pitches that are irrelevant to their beat, too many follow-up inquiries, and pitches that are too self-promotional without a real story. On the flip side, PR pros have peeves with media who post a release as-is and lazy media who get details wrong.

Ethics 52

Ethics Pitching Storytelling Report 52