Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance.

Enterprise 307

Enterprise Analytics Media Analysis 307

Ronn Torossian

JULY 27, 2020

That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The value of doing so became even more acute after the pandemic was declared as more consumers not only searched online but also tried […].

Consumer 195

Consumer Marketing Agency Strategy 195

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. “You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.” Bryan Glick, Editor-in-Chief, Computer Weekly In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including.more.

How To 195

How To Storytelling Communications Publicity 195

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic.

Employee 175

Employee Leadership System Corporate 175

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Contently - Strategy

JULY 27, 2020

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. Even if a vaccine is rolled out at scale in the first half of the year, it’ll be some time before we can safely pack convention centers again.

Content Marketing 142

Content Marketing Marketing Creativity Technology 142

Awario

JULY 27, 2020

If you're no stranger to social listening, you know first-hand how hard it can be to understand why the volume of mentions around your brand (or a competitor, or whatever else you're monitoring) suddenly changes. Oftentimes, you'll have to spend hours manually digging through hundreds or thousands of mentions to try and figure out what caused the change.

Brand 102

Brand Branding 102

5W PR

JULY 27, 2020

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. Game or what’s since evolved into gamification perked up again during the pandemic with so many people quarantined at home.

Exercises 97

Exercises Software Employee Training 97

HMA Public Relations

JULY 27, 2020

Happy #MediaMonday! Today we're featuring Ryan Cody who works as a reporter and anchor for 12 News. Follow the link to learn more about him and the types of pitches he is accepting. The post #MediaMonday – Ryan Cody appeared first on HMA Public Relations.

Pitching 85

Pitching Report Publicity Media 85

Axia PR

JULY 27, 2020

WordPress might be the most popular content management system, yet it’s not the best for company websites. There are smarter, safer platforms available that offer the perks of WordPress without the hassle and risk.

Company 62

Company System Web Media 62

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Mark My Words

JULY 27, 2020

Fast Food is a fascinating industry for PR-watchers, one of the few where brands still allot budget and freedom to big, bombastic stunts. In the UK we rarely go a month without a (largely very effective) Greggs wheeze, while across the pond an escalating series of shenanigans (of questionable PR value) has recently included Popeye Chicken flying producer Diplo a free sample of a sold-out viral sandwich on a private jet, KFC sponsoring a music festival complete with a ‘Colonel Sanders’ DJ set and

Viral 60

Viral Industry Brand Branding 60

Muck Rack

JULY 27, 2020

How The Dialog Lab uses Muck Rack to achieve PR goals

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