Mon.Jul 27, 2020

Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring

Onclusive

Onclusive has long been the premier provider of PR analytics. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations.

Compassion is a Lifetime Business

Ronn Torossian

That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success.

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How to move from communications firefighting to futuring

PR Daily

Stagwell’s Ray Day reflects on his time in the auto industry during the Great Recession of 2008 and how that experience taught him to make bold moves in the face of adversity. It was Thanksgiving weekend 2008, a time when business needs eclipsed family time.

How to Build Better Relationships with Journalists

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

New in Awario: Understand why your mentions are growing with Insights

Awario

If you're no stranger to social listening, you know first-hand how hard it can be to understand why the volume of mentions around your brand (or a competitor, or whatever else you're monitoring) suddenly changes.

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Media Moves at Bloomberg News & Oregonian, Seattle’s Daily Journal of Commerce Names Managing Editor

Cision

Maria Eloisa Capurro joins Bloomberg News, Jamie Goldberg hired full-time by Oregonian, and more. Media Blog

Why Now Is the Time to Eliminate Jargon and Buzzwords

PRSay

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course.

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The 2021 Content Marketing Checklist

Contently - Strategy

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic.

#MediaMonday – Ryan Cody

HMA Public Relations

Happy #MediaMonday! Today we're featuring Ryan Cody who works as a reporter and anchor for 12 News. Follow the link to learn more about him and the types of pitches he is accepting. The post #MediaMonday – Ryan Cody appeared first on HMA Public Relations.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Gamification Delivers Results

5W PR

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”.

How The Dialog Lab uses Muck Rack to achieve PR goals

Muck Rack

How The Dialog Lab uses Muck Rack to achieve PR goals

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Four reasons why WordPress is not for company websites

Axia PR

WordPress might be the most popular content management system, yet it’s not the best for company websites. There are smarter, safer platforms available that offer the perks of WordPress without the hassle and risk. web design & development web media

Media Moves at Bloomberg News & Oregonian, Seattle’s Daily Journal of Commerce Names Managing Editor

TrendKite

Maria Eloisa Capurro joins Bloomberg News, Jamie Goldberg hired full-time by Oregonian, and more

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Fast Food

Mark My Words

Fast Food is a fascinating industry for PR-watchers, one of the few where brands still allot budget and freedom to big, bombastic stunts.

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McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

Also: Red Robin maps out consumer decisions, Frito-Lay highlights its offerings in its 2020 Snack Index, O: The Oprah Magazine to stop printing, and more. Hello, communicators: . Red Robin’s social media team turned to charts when persuading consumers to order: Stay in or go out?

The importance of digital media during Congress’ summer recess

PR Daily

With the COVID-19 crisis changing so much for lawmakers, PR pros and lobbyists who want to have an impact must embrace digital channels. COVID-19 has upended so much of how Washington functions on a daily basis. But there’s one annual tradition it won’t stop: Congress’ annual summer recess.