Wed.May 12, 2021

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9 Ways to Increase Media Relations Results in a Post-Pandemic World | Business Wire Blog

Business Wire

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?

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Notes From A Virtual PR Agency Intern

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story. Thanks to COVID-19, I, like many others, have started at a new workplace without meeting my team members in person.

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‘Know Your Audience:’ Top Takeaways from Day 1 of Cision’s State of the Media Summit

Cision

Find out what you may have missed from the State of the Media Summit.

Media 299
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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. Save $100 with coupon code PRSA21! The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Say Goodbye to Paywalls with Critical Mention’s Licensed Content

Critical Mention

Share Tweet Share. Tired of constantly being blocked from tracking or reading mentions from top articles because you’ve reached your free limit for the day? In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content.

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Muck Rack adds newsletter authors to its industry-leading media database

Muck Rack

Muck Rack adds newsletter authors to its industry-leading media database

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How to market on Twitch: all-in-one guide

Awario

For today’s marketer, standing out and keeping up with the swift current of the digital age is no easy task. New social media channels spring to life and steal the stage regularly, while the appeal of well-established “old guard” slowly dissolves as they’re often forced to play catch-up. Twitch is among these disruptive newcomers.

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The plant-based revolution is already here

NewsWhip

Famed Manhattan restaurant Eleven Madison Park recently made headlines around its plans for reopening, as chef Daniel Humm announced that when they do reopen after the pandemic, their menu will be completely plant-based. A restaurant that is often referred to as one of the best restaurants in the world — one that is famed for creating dishes including the likes of sea urchin tongue and seared foie gras — has completely reinvented itself as a pioneer for sophisticated veganism, and the move saw

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New factors impacting success of marketers’ creative performance

Agility PR Solutions

New research evaluating marketers’ creative performance from social competitive intelligence and brand analytics platform BrandTotal reveals that that creative has a lasting impact on social advertising campaign performance—especially when you are tracking competitive digital and social advertising campaigns from your competitors. The results were almost split down the middle on what is the leading factor […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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FrebergPR x Brown-Forman for Fall 2021

Karen Freberg

One of the things I have tried to do for my classes is making sure my students have the opportunity to work with real clients. By providing students with these experiential learning activities and projects, they will have the ability to understand what it takes to be successful in the industry. My PR graduate course (#FrebergPR) at the University of Louisville has a reputation for having some incredible clients joining us each year.

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Is modern data infrastructure dragging down today’s marketers?

Agility PR Solutions

Recognizing that most organizations face strategic hurdles as a result of ineffective data application, new research from CX platform provider Simon Data examines how marketers can optimize data to better meet their customers’ needs. To better understand the divide between marketing objectives and data infrastructure, the firm commissioned Forrester Consulting to evaluate marketing data use […].

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How Do You Create an Authentic Relationship With the Media?

HMA Public Relations

How do you build a credible relationship with the media? Abbie Fink explores this question on this week's episode of Copper State of Mind. Click the link to listen now!

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New consumer trends put CMOs at risk of missing revenue targets

Agility PR Solutions

New research from the CMO Council explores how the self-reliant buyer and a chaotic, digital-first customer journey have flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue—yet scarce resources, mediocre data skills, and a skeptical CEO threaten to undermine marketing’s efforts.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Axia CEO Jason Mudd shares crisis communications and diversity thoughts

Axia PR

Reputation management relies on strong inclusion efforts. An organization’s reputation doesn’t just depend on provided services, customer relations, and public communications. Diversity and inclusion, both within the organization’s workforce and in the work it does, is an integral part of a company’s image.

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Arrogance in Disputes Creates Increased Negativity

Reputation Specialist Michael Toebe

Horse trainer Bob Baffert. Winners in life end up being scrutinized from time to time, especially if they have had rumors or allegations long dog their reputation. Trainer Bob Baffert just (briefly) enjoyed victory at the Kentucky Derby after Medina Spirit ended up outracing competitors yet he is now being looked at ‘sideways’ after the horse tested positive for a banned substance, Betamethasone.

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M3 Communications Group, Inc. with 6 BAPRA Bright Awards

Maxim Behar

12.05.2021. M3 Communications Group, Inc. won 6 awards at the annual BAPRA Bright Awards , organized by the Bulgarian Association of PR Agencies (BAPRA). At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. The company made an impressive hat-trick with three awards in the "Special Event or Launch" category and won the prestigious sedond price in the "Agency of the Year" category.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations. Watch webinar. Read transcript. GUESTS. Lauren Powell, Analytics & Social Listening Lead, Creators League Studio at PepsiCo. Paul Quigley, CEO and Co-Founder, NewsWhip. Topics. Every successful creative campaign is powered by insight.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Mirror Review Magazine: Maxim Behar's Great Success from a Machinery Worker to a Global Entrepreneur

Maxim Behar

The award-winning PR expert and M3 Communications Group, Inc. CEO Maxim Behar shared in an interview for the global business magazin Mirror Review about his long successful career and professional achievements in the PR industry, the importance of having strong leadership skills and how to implement them in overcoming the unexpected changes the COVID-19 pandemic brought to the global business landscape.