Wed.Nov 18, 2020

10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings.

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3 ways PR pros can win with SEO and analytics

PR Daily

Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content. If you think search engine optimization isn’t for PR pros, think again.

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Using the power of PR to boost your digital marketing efforts

Agility PR Solutions

Digital marketing is on the rise. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. Naturally, with the numbers behind that kind of investment, businesses will want to make sure digital marketing is making an impact for them.

The Hoyt Organization’s founder: ‘PR isn’t just PR anymore’

PR Daily

Here’s what this agency leader argues will be the essential tools and tactics for industry success in the future. What are the strategies that will be your focus for 2021? Will earned media take center stage?

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Consumers make immediate purchases after seeing diverse ads

Agility PR Solutions

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory Top Design Firms.

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4 ways PR can augment your brand beyond media coverage

Agility PR Solutions

Public relations is a crucial aspect of any business’s success or failure. In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers.

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6 tips for protecting brand reputation in 2021

PR Daily

How are you preparing to safeguard your most precious business asset? What reputational risks are brands likely to face in 2021? 2020 has presented multitudes of vexing challenges and pushed the PR industry to the precipice of generational change.

Media Moves at The Atlantic, Protocol & Business Insider, Harper’s Bazaar Hires Digital Director

Cision

Caitlin Dickerson to join The Atlantic in the New Year, Mike Murphy promoted at Protocol, and more. Media Blog

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What PR pros can learn from tech-support reps

PR Daily

We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients. “My My computer crashed.”. “My My password doesn’t work.”. “I I can’t connect to the internet.”.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to succeed as a freelance writer, according to these experts

Muck Rack

How to succeed as a freelance writer, according to these experts

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Late Deadline Friday: Top Women in Communications Awards

PR Daily

Nominate the influential women you work with—or yourself—by 11:59 p.m. Central time, this Friday, Nov. This will be your last chance to enter. The post Late Deadline Friday: Top Women in Communications Awards appeared first on PR Daily. Ragan Awards

Anticipating post-election legislation, regulation and policy changes, execs are rethinking strategies

Agility PR Solutions

Following a heated campaign season and the U.S elections, executives are responding to uncertainty from the impending changes in legislation, regulations and policy by rethinking their corporate strategies in the U.S.

The dos and don’ts to writing an effective lede

Axia PR

Knowing inverted pyramid and the five Ws/H will set you up for success. The first few sentences of your story are everything. They state the facts, set the mood, and grab your reader’s attention.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Moves at The Atlantic, Protocol & Business Insider, Harper’s Bazaar Hires Digital Director

TrendKite

Caitlin Dickerson to join The Atlantic in the New Year, Mike Murphy promoted at Protocol, and more

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Go From Invisible to Expert with a WIRED Content Marketing Framework

wiredPRworks

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework.

Professional Apologists

HMA Public Relations

Broadcasting live can has its pitfalls. What happens when somebody uses profanity on air? Reporters quickly become professional apologists. The post Professional Apologists appeared first on HMA Public Relations. Featured apologist

Multimedia: The Future of Media Relations

Glean.info Blog

Photo by William Bayreuther on Unsplash. Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Infographics, audio clips, photos and especially videos grab and hold attention and tell stories that people tend to remember.

Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars

PR Daily

Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more.