Wed.Nov 18, 2020

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10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. We’ve all used them at one point or another — but shame on us. . Tech culture is well-known for its overuse of buzzwords.

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4 ways PR can augment your brand beyond media coverage

Agility PR Solutions

Public relations is a crucial aspect of any business’s success or failure. In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers. However, PR has a number of practical applications that can improve your business or […]. The post 4 ways PR can augment your brand beyond media coverage appeared first on Agility PR Solutions.

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Media Moves at The Atlantic, Protocol & Business Insider, Harper’s Bazaar Hires Digital Director

Cision

Caitlin Dickerson to join The Atlantic in the New Year, Mike Murphy promoted at Protocol, and more.

Media 120
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Using the power of PR to boost your digital marketing efforts

Agility PR Solutions

Digital marketing is on the rise. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. Naturally, with the numbers behind that kind of investment, businesses will want to make sure digital marketing is making an impact for them. One way to do that is to […]. The post Using the power of PR to boost your digital marketing efforts appeared first on Agility PR Solutions.

Marketing 170
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Professional Apologists

HMA Public Relations

Broadcasting live can has its pitfalls. What happens when somebody uses profanity on air? Reporters quickly become professional apologists. The post Professional Apologists appeared first on HMA Public Relations.

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How to succeed as a freelance writer, according to these experts

Muck Rack

How to succeed as a freelance writer, according to these experts

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Anticipating post-election legislation, regulation and policy changes, execs are rethinking strategies

Agility PR Solutions

Following a heated campaign season and the U.S elections, executives are responding to uncertainty from the impending changes in legislation, regulations and policy by rethinking their corporate strategies in the U.S. and abroad, according to new research from strategy consulting firm Ernst & Young. The firm’s new Election Pulse Strategy Survey polled 500 U.S.

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Nine Marketing Secrets of Houdini and Other Master Magicians

MaccaPR

Apple’s Steve Jobs , Facebook’s Mark Zuckerberg, Tesla’s Elon Musk, best-selling authors Seth Godin or Malcolm Gladwell, who are the business gurus that have inspired you? As president of the Maccabee agency for 24 years, I’ve been motivated by a different sort of advisor – Penn & Teller, David Blaine, David Copperfield and Harry Houdini (pictured right).

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The dos and don’ts to writing an effective lede

Axia PR

Knowing inverted pyramid and the five Ws/H will set you up for success. The first few sentences of your story are everything. They state the facts, set the mood, and grab your reader’s attention. When written correctly, they capture the heart and soul of your story and convince your reader why what you’re saying matters. When written incorrectly, the reader may leave your page, click on a new site, or possibly lose interest in your company’s work altogether.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Bianchi Biz Blog

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. The firm worked to arrange deep-dive interview sessions for CAR executives at key automotive media outlets.

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Go From Invisible to Expert with a WIRED Content Marketing Framework

wiredPRworks

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. How do you package your brand marketing content to get it out there so that people can find you, learn more about who you are, what you do, and what your call to action is?