Tue.Jun 25, 2019

Fostering Insurtech Success at GILS 2019

Flack's Revenge

I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by key execs from startups, carriers, journalists and investors.

8 ways to build a relationship with freelance reporters

PR Daily

As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.

Report 171

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Americans say disinformation is a “major” societal problem—is PR to blame?

Agility PR Solutions

Comms pros are fully aware that there’s a media-trust crisis sweeping the nation, but it might be surprising to find out that most Americans think the PR industry is as much a culprit as any other entity for disseminating false information.

Crisis 168

Which metric should you use to prioritise your target media?

The Resolution Blog

Which metric best prioritises your target media? For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the number the more important the target becomes.

Media 156

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Are Leaders Expected to take a FEEL First Approach to Social Media?

PR Expanded

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” ” Leading our discussion was Ken Jacobs , CEO of Jacobs Consulting & Executive Coaching.

More Trending

Do’s and don’ts for managing a PR crisis and protecting your brand

Agility PR Solutions

Businesses are run by humans (for the most part), and humans make mistakes. In most cases, the mistakes are small and simple to fix, but occasionally they have the potential to cause real and lasting damage.

Crisis 127

Pirates, Data and Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Elisa Zallio, Junior Account Executive, Hoffman Europe (London) I’d like to tell you about Emilio Salgari.

Data 124

You deserve to be honored for your nonprofit prowess

PR Daily

Share your powerful nonprofit campaigns, partnerships and creative PR content. Enter PR Daily’s Nonprofit PR Awards. Save $25 per submission when you enter by July 12. The post You deserve to be honored for your nonprofit prowess appeared first on PR Daily. PR Daily Awards

Space: Marketing and PR’s Final Frontier


Space on its own is a brand. . At Barokas, we know the space industry. With more than 20 years under our belt, we’ve seen its progression and evolution over the years fueled by innovation. And, just as the space industry has experienced massive change, so too must PR strategies within it.

Travel 112

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Autism: How it Affects Communication and the Way People are Working to Improve It

Masters in Communications

Once viewed and addressed as separate disorders, autism spectrum disorder (autism or ASD for short), encompasses a range of conditions that impact an individual’s mental development and how they interact with and perceive others and their surroundings.

3 lessons learned from analyzing journalist feedback for a year

Muck Rack

3 lessons learned from analyzing journalist feedback for a year


10 Reasons You Should Consider Starting a Podcast

Solo PR Pro

Many solo PR pros get the majority of their business from referrals. However, business development is essential to sustaining a healthy business that continues to give you freedom to serve the clients you choose to serve.

Tools 99

Ready to craft a content strategy? Answer these questions first

PR Daily

Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign. Crafting a successful content strategy requires a comprehensive approach that’s flexible enough to adapt to your evolving needs.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Arizona’s Family Meet-and-Greet Luncheon

HMA Public Relations

Last week, I attended a broadcast media luncheon with Arizona’s Family, put on by PRSA Phoenix. Attendees had the chance to hear from a diverse panel […]. The post Arizona’s Family Meet-and-Greet Luncheon appeared first on HMA Public Relations.

3 ways to drive better SEO results for any website

PR Daily

How can PR pros help an organization get better results on search engines like Google, leading to more leads and sales? It all goes back to content creation. If your website isn’t appearing in search results, you may be missing out on opportunities to reach new clients.

SEO 164

The competitive advantage of using influencer marketing for your growth strategy

Agility PR Solutions

For organizations experiencing high periods of growth, the implementation of a successful marketing campaign can be the difference between sinking or swimming.

8 social media trends to watch for the rest of 2019

Communications Conversations

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop.

Trends 119

More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Today, we’re charting an exciting course for the future of our company and the industry. It’s something we’ve been talking about for years, and I’m glad to share the vision here. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place.

B2C 80

My favourite PR campaigns and stunts across the last year


Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. So, I thought I’d take some time to highlight some of the best PR campaigns and stunts that have inspired me over the last year. Drumroll please…. The death of Simon the Sloth by LifeDirect. Back in September 2018, New Zealand life insurance comparison website, LifeDirect.

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? Consider these guidelines. Communicators always want to meet their audiences where they are—and that might mean developing Instagram stories.