Wed.Jul 31, 2019

Preparing for the Legalization of Marijuana

Ronn Torossian

One of the most difficult tasks for public relations is the reversal of the historically negative stigma. Changing perceptions of the marijuana industry is one such task; with an expanding legalization campaign across the country, however, it is a task that no PR pros should be looking to avoid.

Working with Hispanic media pros? Go beyond mere translation

PR Daily

Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances. News reports made by and for Hispanic Americans are a key part of the U.S. media landscape.

Media 166

Ready, set, crisis! Getting everyone on the team ready

Agility PR Solutions

Everyone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important.

Crisis 147

Use this 3-step copywriting formula to overcome writer’s block

PR Daily

This simple but effective approach will unclog your synapses and get the ideas flowing again. Ever struggle to start writing your copy? I did. I struggled with starting a lot, especially at the beginning of my career.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

From astrology to digital detoxes, social overload is shifting Gen Z and Millennial behavior

Agility PR Solutions

The post From astrology to digital detoxes, social overload is shifting Gen Z and Millennial behavior appeared first on Agility PR Solutions. Public Relations social media

More Trending

Is personalization working for advertisers? Ad blockers say no

Agility PR Solutions

Businesses argue that personalization makes ads more useful for potential customers, but new research shows that ad-fatigued users disagree.

Announcing PR Daily’s Digital Marketing & Social Media Award winners

PR Daily

Congratulations to this year’s winners. The post Announcing PR Daily’s Digital Marketing & Social Media Award winners appeared first on PR Daily. PR Daily Awards

Data and creativity – How APCO uses NewsWhip for its storytelling campaigns

NewsWhip

[…]. The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip. Communications & PR Interviews Communications creative PR Storytelling

Try these 10 AI assistants to make your productivity soar

PR Daily

Scrape those mundane tasks off your plate and let a helpful robot schedule meetings, reply to emails, book appointments and tidy up your calendar. Many of us spend our workweeks mindlessly completing an endless cycle of menial, tedious tasks.

Hotels 130

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. “It’s It’s a question of figuring out what the story is.

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy. .

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French.

Follow Through and Thank You

Karwoski & Courage

A few weeks ago, I received an unsolicited email and phone call from a communications service provider asking if I would be interested in learning more about what they do and what they could do for my agency. I was, so I emailed them back and then when I didn’t hear from them, I called […].

3 Benefits of Combining PR and Marketing Efforts

Critical Mention

Increasingly, organizations are integrating their PR and marketing departments. Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty.

Meghan Markle just handed Vogue millions in free publicity – so why is NOTHING going to good causes?

Mark My Words

”This is while PR expert Mark Borkowski also told MailOnline the Vogue editorship and the huge global response was ‘priceless’ in PR terms, but contrasted sharply with what the Royal Family has traditional represented. He said: ‘It is very on-brand for what we are seeing, this is a change brand at the heart of the Royal Family.

Top Tips For Handling A PR Crisis

Personal PR

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh PR. Public Relations crisis management PR crisis Using Social Media

When should a company rebrand?

HMA Public Relations

Over the past few years, we have seen brands like Dunkin’ Donuts become Dunkin’, Jamba Juice become Jamba and IHOP’s infamous temporary name change to IHOB […] The post When should a company rebrand? appeared first on HMA Public Relations. Featured Autumn Jarrett Dunkin’ IHOP Jamba rebrand Rebranding Uber

Follow Through and Thank You

Karwoski & Courage

A few weeks ago, I received an unsolicited email and phone call from a communications service provider asking if I would be interested in learning more about what they do and what they could do for my agency. I was, so I emailed them back and then when I didn’t hear from them, I called […].