Ronn Torossian

JULY 31, 2019

One of the most difficult tasks for public relations is the reversal of the historically negative stigma. Changing perceptions of the marijuana industry is one such task; with an expanding legalization campaign across the country, however, it is a task that no PR pros should be looking to avoid. Indeed, just six years after the […]. The post Preparing for the Legalization of Marijuana appeared first on.

Industry 150

Industry Publicity Strategy Marketing 150

Agility PR Solutions

JULY 31, 2019

Everyone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important. When considering situations that could shut a company down, the crises imagined would be major ones. In such […]. The post Ready, set, crisis!

Crisis 138

Crisis Company Marketing Analysis 138

NewsWhip

JULY 31, 2019

[…]. The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip.

Storytelling 111

Storytelling Creativity Data Interviews 111

Agility PR Solutions

JULY 31, 2019

The post From astrology to digital detoxes, social overload is shifting Gen Z and Millennial behavior appeared first on Agility PR Solutions.

Social Media 105

Social Media Media Publicity 105

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

JULY 31, 2019

Increasingly, organizations are integrating their PR and marketing departments. Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. For instance, Content Marketing Institute found that 90 percent of the most successful B2B content marketers prioritize their audience’s informational needs over their own sales/promotional message.

Marketing 68

Marketing SEO Guidelines Case Study 68

Karwoski & Courage

JULY 31, 2019

A few weeks ago, I received an unsolicited email and phone call from a communications service provider asking if I would be interested in learning more about what they do and what they could do for my agency. I was, so I emailed them back and then when I didn’t hear from them, I called […]. The post Follow Through and Thank You appeared first on Karwoski & Courage - Minneapolis Public Relations.

Agency 70

Agency Publicity Communications Reputation 70

Lauri Pehar Borsh

JULY 31, 2019

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh Digital PR.

Crisis 60

Crisis Resources Digital PR Reputation 60

Mark My Words

JULY 31, 2019

”This is while PR expert Mark Borkowski also told MailOnline the Vogue editorship and the huge global response was ‘priceless’ in PR terms, but contrasted sharply with what the Royal Family has traditional represented. He said: ‘It is very on-brand for what we are seeing, this is a change brand at the heart of the Royal Family. ‘She continues to virtue signal, but the question is what the hard-edged royal followers who have come to expect certain access will think of the

Publicity 60

Publicity Brand Branding 60

Lauri Pehar Borsh

JULY 31, 2019

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh PR.

Crisis 60

Crisis Resources Reputation Brand 60

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Brand

HMA Public Relations

JULY 31, 2019

Over the past few years, we have seen brands like Dunkin’ Donuts become Dunkin’, Jamba Juice become Jamba and IHOP’s infamous temporary name change to IHOB […] The post When should a company rebrand? appeared first on HMA Public Relations.

Company 43

Company Brand Branding Publicity 43

Lauri Pehar Borsh

JULY 31, 2019

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh PR.

Crisis 60

Crisis Resources Reputation Brand 60

Karwoski & Courage

JULY 31, 2019

A few weeks ago, I received an unsolicited email and phone call from a communications service provider asking if I would be interested in learning more about what they do and what they could do for my agency. I was, so I emailed them back and then when I didn’t hear from them, I called […].

Agency 40

Agency Communications Reputation Publicity 40

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. “It’s a question of figuring out what the story is. Journalism is more cerebral than people believe,” he told PRsay via phone from Washington, D.C. “It’s not just a matter of getting a version and printing it.

Journalism 120

Journalism Conference Internal International 120

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Karwoski & Courage

JULY 31, 2019

The post Follow Through and Thank You appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.

Creativity 40

Creativity Publicity Reputation 40

Contently - Strategy

JULY 31, 2019

Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French. In Madame Kim’s unique blend of languages, she’d always say we needed to “be careful to listening.” My teacher had a charming way of wording things in English because her personal vocabulary was like a complicated French-

Content Marketing 85

Content Marketing Marketing Media SEO 85