ImPRessions - Crenshaw Communications

MAY 29, 2018

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. After all, PR pros are in the communications business. To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership.

Apparel 160

Apparel Construction Agency Interviews 160

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. Often the answers to such questions provide nuance, context and even lead to new questions. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey.

Corporate 73

Corporate Communications Survey Employee 73

Axia PR

MAY 29, 2018

What’s Google Pixel Retargeting? Google Analytics is a free analytics service that helps you measure your company’s advertising ROI as well as track video and social networking sites and applications. Google Pixel Retargeting is really a Google Analytics tracking code snippet placed on your website that enables you to track the visitors to your site and generate reports that help you with your marketing.

Google 54

Google Analytics Advertising Advertising 54

Inbound PR

MAY 29, 2018

I'm fascinated by culture. I'm also fascinated by leadership so when I stumbled upon this HBR research on what leadership looks like in different cultures during an online course on International Project Management , I had to dig deeper into it and decided to summarise my learnings in the below infographic. Before we get there, though, let's make sure we're all on the same page with what leadership is and why cultural differences play a role.

Infographics 48

Infographics Leadership Internal International 48

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prohibition

MAY 29, 2018

April 27 th saw Prohibition don their active wear and get their learning caps on as they embarked on their annual company training day at the Camp Hill Estate, situated in the picturesque North Yorkshire countryside. The itinerary for the day was jam-packed; with a morning learning all there was to know about client relations, taught by Lara Molins-Caplin of the PRCA.

Training 48

Training Agency Company Publicity 48

Solo PR Pro

MAY 29, 2018

Memorial Day has ushered in the unofficial start to the summer season. What does that mean for your Solo PR consultancy? Does business slow down or do you find yourself gearing up for client events? For those of us who are parents working from home, summer brings a change to the pace of our days. Whatever way your summer flows, here are some ways to make time for business development.

Trade Shows 40

Trade Shows Hotels Travel Groups 40

Muck Rack

MAY 29, 2018

This month in bad PR pitches

Pitching 62

Pitching 62

The Stalwart Blog

MAY 29, 2018

I proudly admit I enjoyed every episode of the Roseanne reboot. I found the storylines compelling and provocative. The stories ranged from a young grandson deciding not to conform to established norms, the single Mom dealing with a career derailment, a neighborhood confronting racial stereotypes and a married senior citizen couple struggling to cope with rising healthcare costs amidst limited income earning potential.

Healthcare 111

Healthcare Television Corporate Marketing 111