ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers.

Wireless 309

Wireless B2B Report Media Relations 309

Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies.

Social Media 369

Social Media Media Brand Branding 369

Business Wire

FEBRUARY 9, 2021

A 2020 Catalyst report delivers compelling motivation for business leaders to work harder to reach more diverse customers: People of color hold a growing share of buying power in the American economy. Consumer spending by women worldwide reached an estimated US$31.8 Trillion in 2019. Buying power of the global LGBT population rose to about US$3.6 Trillion.

Financial 242

Financial Advertising Advertising Groups 242

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor.

Agency 195

Agency Strategy Communications How To 195

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

FEBRUARY 9, 2021

Historically, SEO and PR have co-existed with some occasional friction, with PRs being frustrated that SEOs are trying to steal their thunder and SEOs not fully appreciating the powerful relationships that PRs have built with the media over many years. It’s true to say that some clients can only afford to hire agency support from […]. The post 10 questions PR pros should be asking SEO agencies appeared first on Agility PR Solutions.

SEO 159

SEO Agency Media Analysis 159

Contently - Strategy

FEBRUARY 9, 2021

Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. In truth, newsletters have always been a crucial audience building tool, ever since the Acta Diurna were sketched in stone in Ancient Rome in 131 BC.

How To 142

How To Content Marketing Banking Advertising 142

Awario

FEBRUARY 9, 2021

This article will show how to do social listening on Reddit and never miss a conversation about your brand. And what to do when you finally know everything about your brand's Reddit live.

Reddit 118

Reddit How To Marketing Brand 118

Agility PR Solutions

FEBRUARY 9, 2021

Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis. New research from global experience company Rightpoint and its digital strategy agency Something Digital examines how the pandemic has substantially […].

Measurement 112

Measurement Consumer Crisis Agency 112

Solo PR Pro

FEBRUARY 9, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. What to do when business is slow, according to 5 solo PR pros. This month, we asked our panel of solo PR pros to tell us what they do when business is slow.

Course 110

Course Exercises LinkedIn Groups 110

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

FEBRUARY 9, 2021

Today customers have many options when shopping whether online or offline. To make it worse, their attention spans are becoming shorter, reducing the time you have to make a lasting impression on them. As an e-commerce retailer, you have to find ways to attract the attention of shoppers and offer them a satisfying shopping experience […]. The post 6 tips to provide the online shopping experience customers expect appeared first on Agility PR Solutions.

Retail 85

Retail Marketing Publicity 85

Reputation Us

FEBRUARY 9, 2021

Is communication (or lack thereof) one of your company’s biggest issues? Is there inconsistency on what’s being said to staff, customers and the public? If you asked five different executives a question about your company, would you get five different answers? If the answer is yes to any or all of these questions, then the ReputationUs Message Unity Training is designed for your organization.

Training 78

Training Exercises Customer Service Interviews 78

HMA Public Relations

FEBRUARY 9, 2021

The Super Bowl is so much more than just football. For some, the commercials are the reason to tune in each year. And these spots are among the most expensive advertisements. Due to the pandemic, many brands opted not to spend advertising dollars on this year’s Super Bowl. Some, like Miller Lite, used social media […].

Advertising 87

Advertising Advertising Social Media Brand 87

Axia PR

FEBRUARY 9, 2021

Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero. Guest: Our episode guest is Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been.

How To 62

How To Storytelling Employee Communications 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Fuel

FEBRUARY 9, 2021

Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product. If you’re not a public relations professional, knowing who to target with your news can be a difficult task.

Writing 63

Writing Internal International Small Business 63

The Hoffman Agency

FEBRUARY 9, 2021

By Avni Gupta, Intern. Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Sounds nothing less than crazy, right? Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Though an agency novice, I was as excited as I was nervous when I first became a Hoffmanite, and after three months here, I can attest that my experie

Agency 68

Agency Internal International Storytelling 68

Practical Law Construction

FEBRUARY 9, 2021

This post is the second part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus. This article examine two categories of issues that frequently arise in construction arbitrations related to Qatar: The enforcement of arbitral awards. The potential liability of arbitrators and experts practising in the region.

Construction 52

Construction Policies Exercises Internal 52