Wed.Jul 29, 2020

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Top Finance Journalists to Cover Your Story – The 2020 List

Prowly

Financial services brands spent over $15 billion in advertising in 2019, up 18.8% year-on-year. A large percentage of this amount goes to media coverage that includes finding and working with journalists and reporters. Whether you run a big financial organization or a fintech startup, you will need a solid finance press list to get your […]. The post Top Finance Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.

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The 3 Traits Public Relations Professionals Need to Succeed

Buzzstream

We’ve all read the statistics. There are now six PR professionals for every journalist. For every campaign, project, or announcement you send to a journalist, six others have done the same that day. At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma.

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Trending Sources

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7 things to look for in a social listening tool

Awario

If you feel worried, I can reassure you: choosing a social listening tool won’t be the daunting task you imagine it to be. To make it as easy as possible, I’ll tell you what to look for in a social listening tool. This will leave you with enough options to choose from, as the social listening market is alive and booming, but you'll know what to focus on among the ads and vague benefits the marketers are throwing at you, and your search will become easier.

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Media Moves at Business Insider & Chicago Sun-Times, CBS News Launches Race and Culture Unit

Cision

Tina Sfondeles, Emily Canal join Business Insider, Mary Mitchell heads back to the Sun-Times, and more.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The AI tool chasm in PR

Stephen Waddington

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools. There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

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Measurement Myths and New Horizons: Takeaways from the 2020 AMEC Summit

Cision

Three of our takeaways from the virtual Global AMEC Summit 2020.

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Return, Rebuild, Reimagine: How to Live Fully in Our New World

Shift Communications

Over the past few months, the collective mindset has moved from shock, to survival, to acceptance – repeatedly around multiple issues. However, we need to do more than simply accept our circumstances. We must now embrace and live fully in our new world. The same holds true for many organizations. The process, while disrupting, does not have to be difficult.

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11 tips to earn media coverage for your construction company

Axia PR

There’s no time like the present to grow your company’s outreach. Did you know that positive news coverage helps to improve your construction company’s reputation? It also helps to place your company at the forefront of many of your prospective customers’ minds. Far too often, customers don’t know which company to turn to when they have a construction need because all of them seem the same.

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How to niche down your media list for pitching success

Muck Rack

How to niche down your media list for pitching success

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Becoming a Graphic Designer Amid a Pandemic

The Hoffman Agency

By Chauncey Rasmussen, Intern. To me, the phrase “I am a Graphic Designer” still feels like a kid wearing his dad’s shoes. Sure, I can draw some pretty pictures, and yeah, sometimes I can put some writing next to it; but boy, is it often way harder than it seems! Having graduated from art school in December of 2016, I was adamant that I was going to take on the design world — or so I thought!

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Have We Had Enough of ‘Fake?’

HMA Public Relations

First there was fake news and now sports are hosting 'fake' fans. Follow the link to read about how the MLB is adjusting to a new normal of empty stadiums while raising money for charity. The post Have We Had Enough of ‘Fake?’ appeared first on HMA Public Relations.

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The High-Stakes Virtual Stage

RH Strategic

Congratulations on getting your teams successfully transitioned to remote work and video meetings. Everyone’s patience for the background distractions, wi-fi drop-offs and muted banter continues to show resilience. Yet there are moments when the stakes are high and there are no do-overs – a keynote speech, a live media interview, an investor pitch, an important.

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Wind of change – is NEC the future for wind projects in APeC?

Practical Law Construction

COVID-19 is causing uncertainty for business and investment strategies worldwide, the energy sector included. Despite this, investors are increasingly looking to renewables as a way to meet growing energy demand while decarbonising energy supply. While countries across Asia-Pacific have shown strong appetite for wind power, the risk of natural disasters, inadequate government support and the high costs of new technologies (both financially and in human resource requirements) mean they won’

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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BuzzStream Product Update: Tag Manager and Improved Filtering

Buzzstream

This week, we’ve checked off two more features that are most avid users have been asking for – better ways to manage tags in BuzzStream and more flexible ways to filter your contacts. Tag Management. In BuzzStream, tags are one of the primary ways that our customers use to classify their contacts so that they can quickly segment their database into lists.

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