ImPRessions - Crenshaw Communications

MARCH 28, 2019

In today’s B2B PR , good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways. First, most analyst firms publish in-depth research that potential clients and existing customers buy on an ongoing basis.

Meeting 168

Meeting B2B Technology Resources 168

PRSay

MARCH 28, 2019

While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. BYU research found that newly formed work teams experience a 20 percent increase in productivity on subsequent tasks after playing video games together for just 45 minutes. “To see that big of a jump — especially for the amount of time they played — was a little shocking,” said study co-author and BYU associate professor Gre

Video 156

Video Employee Training Study 156

Agility PR Solutions

MARCH 28, 2019

It’s nearly unanimous among small businesses—invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from business news and how-to website The Manifest. Ninety-five percent of small businesses are committed to spending more on digital marketing in 2019.

Small Business 129

Small Business Marketing Survey Social Media 129

NewsWhip

MARCH 28, 2019

[…]. The post How influencer marketing made EA’s Apex Legends release a success appeared first on NewsWhip.

Marketing 114

Marketing Brand Branding Communications 114

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 28, 2019

New research from online project management software company Nuvro shows the resilience of female business leaders, and how they managed to overcome gender stereotyping and bias to succeed in their respective businesses. The firm surveyed successful women entrepreneurs about their businesses for Women’s History Month. The women surveyed were all small business owners, which include […].

Small Business 112

Small Business Software Survey Company 112

Agility PR Solutions

MARCH 28, 2019

Picture this: You are walking home from the store with your son and suddenly he stops to make a phone call. “I’ll be one sec,” he turns to you and says. You decide to keep walking ahead and cut through the alley to get home faster. Suddenly, your heart starts to race, your breathing becomes […]. The post PR then, now and in the future—how VR brings PR storytelling to life appeared first on Agility PR Solutions.

Storytelling 72

Storytelling Analysis Publicity 72

HMA Public Relations

MARCH 28, 2019

We are two weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than […]. The post #ThrobackThursday: PRSA Western District Conference appeared first on HMA Public Relations.

Conference 52

Conference Publicity 52

Muck Rack

MARCH 28, 2019

Day in the life: Get to know Nick Brinkerhoff, communications manager, Nextdoor

Communications 68

Communications 68