Thu.Mar 28, 2019

5 Ways To Ensure A Worthwhile Analyst Meeting

ImPRessions - Crenshaw Communications

In today’s B2B PR , good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways. First, most analyst firms publish in-depth research that potential clients and existing customers buy on an ongoing basis.

4 things your content must do in 2019

PR Daily

Join experts at Disneyland and discover how to tell stories that break through the noise and get business results. Your audience likely sees ads and product placements before they even get out of bed in the morning. How can you make them care about what your organization has to say? The experts at the Brand Storytelling Conference at Disneyland , Sept 19–20 in Anaheim, California, understand that powerful narratives are the answer. Specifically, they’re making sure their content is: Concise.


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95% of small businesses will increase digital marketing spending in 2019

Agility PR Solutions

It’s nearly unanimous among small businesses—invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from business news and how-to website The Manifest. Ninety-five percent of small businesses are committed to spending more on digital marketing in 2019. Nearly […]. The post 95% of small businesses will increase digital marketing spending in 2019 appeared first on Agility PR Solutions.

5 ways to become a more visible communicator

PR Daily

To increase internal buy-in, trust and authority, you must build bridges. Here’s how to start having better, richer conversations. Great stories don’t magically appear on intranets or in newsletters. Just as a journalist chases down leads and develops sources, communicators must be willing to talk to people and find out what’s going on. This can be a challenge for those of us who prefer typing over speaking, but great storytelling requires a visible presence.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Celebrating women in business—why 2019 is the Year of Female Entrepreneurs

Agility PR Solutions

New research from online project management software company Nuvro shows the resilience of female business leaders, and how they managed to overcome gender stereotyping and bias to succeed in their respective businesses. The firm surveyed successful women entrepreneurs about their businesses for Women’s History Month. The women surveyed were all small business owners, which include […].

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How influencer marketing made EA’s Apex Legends release a success


[…]. The post How influencer marketing made EA’s Apex Legends release a success appeared first on NewsWhip. Brands Communications & PR

What PR pros can do when clients are wrong

PR Daily

You’ve just been asked to take part in a tactic that won’t help you reach your goals. How can you steer your campaign back on track again? These tips can help. This article originally ran on PR Daily in March of 2017. In every customer service job, you hear the same thing: “The customer is always right.” ” In marketing, it can be easy to fall back on this saying. You want the client to be happy, so you do things their way.

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Can Competitive Video Games Make Work Teams More Productive?


While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. BYU research found that newly formed work teams experience a 20 percent increase in productivity on subsequent tasks after playing video games together for just 45 minutes. “To

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WOW Airlines offers no apology after stranding passengers

PR Daily

The budget carrier abruptly halted service, leaving passengers scrambling for new flights. CEO Skuli Mogensen said he ‘would never forgive’ himself for not acting sooner. WOW Airlines, the discount provider based in Reykjavik, Iceland, closed up shop overnight, leaving stranded passengers to mutter its name in frustration.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top five reasons why leaders fail to communicate

Stuart Bruce

One of the most frequent problems I hear from fellow public relations professionals is that their leaders fail to communicate effectively. I’ve identified some of … The post Top five reasons why leaders fail to communicate appeared first on Stuart Bruce. corporate communications public relations

Learn how to come out on top in PR Daily’s Media Relations Awards

PR Daily

Winners share how their campaigns scored big. Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. Crafting a pitch that’s powerful enough to get a busy reporter’s attention is just the first step to earning coverage. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads?

Top 7 PR Strategies for Higher Ed in 2019


Here's how higher education can tap into PR strategies for the age of digital PR

PR then, now and in the future—how VR brings PR storytelling to life

Agility PR Solutions

Picture this: You are walking home from the store with your son and suddenly he stops to make a phone call. “I’ll I’ll be one sec,” he turns to you and says. You decide to keep walking ahead and cut through the alley to get home faster. Suddenly, your heart starts to race, your breathing becomes […]. The post PR then, now and in the future—how VR brings PR storytelling to life appeared first on Agility PR Solutions. Analysis Public Relations content

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

#ThrobackThursday: PRSA Western District Conference

HMA Public Relations

We are two weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than […]. The post #ThrobackThursday: PRSA Western District Conference appeared first on HMA Public Relations. PR and HMA PR

Day in the life: Get to know Nick Brinkerhoff, communications manager, Nextdoor

Muck Rack

Day in the life: Get to know Nick Brinkerhoff, communications manager, Nextdoor

Microsoft calls off practical jokes for April Fools’ Day

PR Daily

‘Data tells us these stunts have limited positive impact and can actually result in unwanted news cycles’, the company’s marketing chief said in an email to employees. On April Fools’ Day, many marketers flex their creative muscles hoping to capture attention from consumers and journalists. This year, Microsoft is bucking the trend with a recent directive to its workforce.

Infographic: Digital channels that deliver the highest ROI

PR Daily

Email marketing is alive and well, but don’t skimp on SEO or forget to make paid search a priority. Consult this guide to find out which avenues are beneficial for marketers. There is no shortage of options for brand managers to reach online audiences. However, it would be very difficult and expensive to maximize every marketing channel, so it’s essential to identify which ones are worth investing in based on your goals.