Thu.Mar 04, 2021

Another Reason Tech Startups Need PR

ImPRessions - Crenshaw Communications

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm.

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How Data-Driven Measurement Demonstrates Business Value

Onclusive

As communications professionals, we’re natural storytellers. On a daily basis, we tell our brand’s narratives and successes, but sometimes, we can struggle to tell our own. That is just as important a skill, because it demonstrates the value that communications brings to the organization.

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Facts vs. Fluff: Are Opinion Pieces Dead?

ImPRessions - Crenshaw Communications

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts.

3 common #PRFails that journalists want you to stop right away

PR Daily

This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year. As digital PR professionals, we encounter journalists every day.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

I’m working from home get me out of here

Stephen Waddington

A love letter to the office. We all bring our personal experience to the discussion about the divide between home and office working. This is mine. There are lots of benefits of working from home, but lockdown has taught me that I’m not suited to it on a full-time basis.

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More Trending

5 Ways Women in Media Can #ChooseToChallenge This International Women’s Day

Cision

Women continue to make strides in the media landscape, but there's still work to be done. We're looking at a few strategies to improve the representation of women in media. Media Blog

Belle Moskowitz: A trailblazing publicist and female politician

PR Daily

For Women’s History Month, we remember one of the women who played an important part in the early days of the modern PR industry.

Is There Reputation Damage After A Cyber Attack? YES!

Reputation Us

No matter how sophisticated your technology may be, it’s not IF a cyber-attack will occur, but WHEN. How your organization responds before, during and after an incident will likely impact public perception and either strengthen or weaken trust with your target audience.

Are American audiences ready for sophisticated messages about gender?

PR Daily

As marketers try to catch up to the latest science around gender identity and update products for modern consumers, they must take care to bring their audiences along for the ride.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PRSSA Promotes Civility via Bateman Competition; Hear 10 Important Tips to Reduce Polarization

Culpwrit

By Jennifer Honeycutt Civility has been top-of-mind for many this past year.

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Showcase your media relations success

PR Daily

Enter Ragan’s Media Relations Awards by Friday, March 19, to earn recognition for your media relations campaigns, events (live or virtual) and initiatives that delivered results. The post Showcase your media relations success appeared first on PR Daily. Ragan Awards

10 PR books for World Book Day

Stuart Bruce

It’s World Book Day so I’ve hit my bookshelves and Kindle to find 10 of my favourite books for public relations and corporate affairs.

Maxim Behar for the Bulgarian National Radio

Maxim Behar

15.01.2021 Maxim Behar, CEO of M3 Communications Group, Inc. and Honorary Consul General of the Republic of Seychelles in Bulgaria, expressed his opinion on Honorary Consuls’ obligations in

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What is market research: interview with Jake Pryszlak, founder of ResearchGeek

Awario

Have you ever heard the saying "Knowledge is power"? Well, we reinterpreted it as "Knowledge about your audience is marketing power". But how do you get to know your audience? The answer is market research!

Maxim Behar opens 2021 Davos Online Communications Summit

Maxim Behar

25.02.2021 Maxim Behar participated in the main global annual event Davos Communications Summit 2021 on Zoom, organized by the World Communications Forum Association in Davos, Switzerland. In his

UK Media Moves including Reach, the FT, React News and more

Cision

The latest updates from the Reach PLC Celebrity and Entertainment Desk; Elizabeth Pears has joined the Financial Times as Newsdesk Editor; Alessia Pirolo is now Finance Editor at React News. Media Blog

Working with subject matter experts to create thoughtful content: Implementing and creating

Muck Rack

Working with subject matter experts to create thoughtful content: Implementing and creating

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

U.S. Companies Lag Europeans on ESG Reporting

Bianchi Biz Blog

The state of transparency in corporate sustainability reporting by U.S. companies, who lag behind their European counterparts, leaves big blind spots for investors.

2020: The year everyone had a career “Come to Jesus” moment

Communications Conversations

I can’t take credit for the idea behind this post. A fella I follow on Twitter named Matt Lindner tweeted this earlier in the week: He’s spot on. I’ve been hearing the same thing from so many friends and colleagues over the last 6-9 months. And it’s not surprising at all.

How Ditching the Filters on Instagram posts can Enhance Influencer Marketing

Prohibition

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy.

Where are my likes?

HMA Public Relations

Many Instagram users on Tuesday night noticed that their timeline was looking a bit different after it appeared that they could no longer see the number of likes on pictures and instead saw the post was liked by one named Instagram user “and others.” In 2019, Instagram began testing the idea of removing likes for […]. Featured Social Media Instagram

Starting My First Job in the Middle of a Global Pandemic

The Hoffman Agency

By Christian Demaude, Intern. Hey there all, I’m Chris one of the new interns at Hoffman. Having just completed my first month with the Agency I feel fairly equipped to say the following: 2021 is weird. A hot take, to be sure.

Google says it won’t sell ads that track users’ website visits, Alamo Drafthouse files for bankruptcy, and Golden Globe Awards viewership dropped 62%

PR Daily

Also: Sinclair Broadcast Group to lay off nearly 600 employees, Chipotle and e.l.f. Cosmetics partner on product line, the best phrases for PR pros to hear, and more.

Section 230 Reform Is in the News Again: What Does It Mean for Communicators?

PRSay

With Section 230 of the Communications Decency Act in the news again , PRsay talked with Dr. Cayce Myers, APR , an attorney and graduate director of Virginia Tech School of Communication, about recent efforts to reform internet liability and what this means for PR professionals.